Informa
Marketing Solutions
Marketing has evolved. Driven by data and digital at its core, the future is in the fusion of event marketing and digital marketing.
Leverage Informa's global presence and content expertise to achieve your marketing objectives. Establish authority in your industry, promote your brand, generate new audiences and leads, and create long-term engagement through Informa's bespoke marketing solutions.
Events + Digital is the future!
Live Event Experience 2.0: The exhibitor-attendee journey at the heart of every event is increasingly independent of the format. Whether it's face-to-face, virtual or hybrid events, in this new age, data and digital is now more than ever an integral component of the event's success.
Informa's global events communities are multi-segmented audiences and their engagement with our curated content extends beyond our events through our digital platforms 365-days a year. Our communities are our biggest asset and are accessible through our digital products.
Experience the future with Informa Marketing Solutions
Our bespoke digital products will help you unlock value at the most important stages of your audience's journey with your brand. Reimagining events as the midpoints of an experience and not endpoint products, creates opportunities for your business at the pre-event promotion stage, the on-site connection stage, as well as the post-event continuation stage.
E-books
Visually attractive and engaging rich content pieces, ebooks are designed to educate readers, answer questions on industry hot-topics and solve problems either as a single-piece content or a series of chapters. With Informa's content expertise, digital reach and data, ebooks become a potent and cost-effective lead generation tool.
Ask The Expert (Executive Q&A)
Content marketing assets designed to capture attention, our bespoke Ask The Expert solution allows brands to showcase executive expertise and thought leadership through professionally done interviews specifically created as a co-branded asset to leverage Informa's third-party credibility, content refinement expertise and data.
Industry Insights
Research-backed data compiled in reports that address hot-button topics, shape industry opinion and deliver high levels of brand recognition, our Industry Insights offering is one of our most sought-after content marketing products in the market. Usually a 10-15 page report, it is aimed to provide readers with a clear and detailed understanding of an important topic, backed by solid industry research.
Content Gateway
A cutting-edge digital platform hosting a variety of content types including live and on-demand webinars, articles, whitepapers, interviews, videos, demos and case studies, Content Gateways, are a bespoke solution for all your content requirements in one place with a single sign-on and tiered access levels. There is much more to this solution including detailed user-level lead gen activity, analytics and reporting and data integrations.
Digital Advertising
Informa's Digital Advertising solutions are highly targeted. With our global reach of 3000+ owned digital assets, preferred partnerships with tens of thousands of recognised global brands, and access to a wide range of digital inventory, we are in a unique position to help regional and well as global brands.