In Person or Live Digital
Certified Public Relations Professional
Latest Trends And Techniques In The Practice Of Modern Day Public Relations Including The Biggest Influencer In Today’s Strategic Communications Planning – Digital And Social Media Strategies
SIGN UP FOR OUR Certificate in Public Relationship Practice
Enhance and sharpen skills in crafting and implementing successful strategic communications plans
Why Attend?
This course will touch on the latest trends and techniques used today in the public relations industry while highlighting the shifts in the practice. Throughout the four days sessions you will learn the “how to”, “when” and “what” constitute a successful public relations campaign
The applications of influence in communications and public relations will be explained along with focus group centred exercises and case studies based on the instructor’s own experience with world leaders amidst conflict
Benefits Of Attending
- Understand and utilise the latest trends in social media practices
- Enhance and sharpen your skills in crafting and implementing successful strategic communications plans
- Prepare, assess, craft and manage winning crisis communications and relevant Public Relations (PR) campaigns
Learning Objectives
- Apply persuasion and influence through PR techniques
- Build a strategic customer business plan and presentation
- Understand, analyse and devise the essential concepts of PR in order to successfully train future practitioners
Run this course in-house
For over 29 years, Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requirement.
Bespoke training designed for your organisation only, combining traditional classroom setting, blended and online learning models
Is this course for you?
Who Should Attend
- Executives who wish to sharpen their public speaking skills
- Managers that need to get a fresh outlook on latest trends in PR
- Mid-Management Staff who are tasked with handling content and promotional collateral for company social media platforms
Course Information
- Delegates can earn up to 24 CPEs
- Digital strategies and current best practice in social media will be discussed and studied. You will have an opportunity to use practical tools such as crafting key messaging around the “diamond” technique and the art of listening to persuade and influence.
LEARN MORE ABOUT THIS TRAINING COURSE
Delivered by Alison
Alison Campbell, an accomplished trainer, coach, public speaker, and business consultant specializing in the field of public relations. With a remarkable career spanning over 30 years in the financial services sector, Alison brings a wealth of experience and a visionary approach to her work.
Certified by CPD UK
The CPD Certification Service is an independent accreditation centre working across all sectors, disciplines and further learning applications and supports policies of institutional and professional organisations globally.
Run this course in-house
For over 29 years, Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requirement