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Real Estate Marketing Masterclass - Informa Middle East
Home > Training > Real Estate > Real Estate Marketing Masterclass
Real Estate Marketing Masterclass Training Course | Real Estate Training Course

Real Estate Marketing Masterclass

Course Director

Leith Hoffensetz | Course Director

Leith Hoffensetz

General Manager
Urban Edge Real Estate Consulting

Course Schedule
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This course provides an understanding of the fundamental requirements associated with the marketing and selling of all types of real estate in the UAE, including: residential, commercial, hotels, vacant land and large-scale investments.

It will outline the distinct differences in the approaches taken by brokers and other stakeholders when selling specific types of properties. General principles will be applied but investigated in-depth depending on the type of property.

Additionally, a thorough analysis of the laws and their application will be studied to educate delegates on the real estate and property laws in the UAE for both existing and off-plan properties. During the course, delegates will analyse the general requirements of sales contracts and receive feedback on the legal reasoning behind key requirements. The course also teaches delegates the fundamental terms and conditions of standard form sales contracts and focuses on up-to-date market requirements and practices.

Who Should Attend

Individuals involved in the marketing and/or selling of real estate in the UAE will greatly benefit from attending this course. This includes, but is not limited to, the following professionals working independently or within real estate companies, property development companies, investment companies, law firms, and large companies (with in-house legal teams):

  • Real Estate Brokers/Managers/Agents
  • Real Estate Analysts and Investors
  • Real Estate Management Executives
  • Sales Administrators
  • Sales Associates/Managers
  • Sales and Property Consultants
  • Key Account Managers
  • Business Development Managers/Heads
  • Marketing Executives/ Managers
  • Property Owners and Managers
  • Developers
  • Lawyers
  • Business or Legal Secretaries

Benefits of Attending

  • Identify the key information that sellers need to be aware of when selling off-plan properties, hotels, serviced apartments, shopping malls and other special purpose properties
  • Protect yourself – the essential contract clauses for selling off-plan properties, hotels, serviced apartments, shopping malls and other special purpose properties
  • Understand how to analyse and collate the necessary real estate information when selling property
  • Identify the sales strategy relevant to your property purpose
  • Learn how to adjust your sales technique to match the property

Real Estate Marketing Masterclass