Storytelling is an age-old art which has become a key skill in the modern world. 10,000 years ago, the tribe leaders sat their communities around fires and passed on the wisdom of the ages through stories that captured the hearts and minds of their village folk.
In today’s world, stories have evolved to a variety of mediums and have transcended the fireplace and verbal delivery to the digital screens of movies, vlogs, memos, social updates and so much more. However, storytelling itself has very much remained the same in principal. What has evolved tremendously is the accuracy and science behind storytelling based on cognitive psychology and neuropsychology, which gift us with incredibly efficient and simple formats that transform any regular person into a master of inspiration and a catalyst for action.
With all the noise evading our daily lives, we cannot afford to not make our ideas stick in the minds of our listeners and drive the future forward. However, driving the future forward means connecting with our internal and external clients at the deepest of levels. The deeper the connection, the stronger the result. Storytelling bridges the gap between the mission, vision and objectives of the company/department and the team or individual that is responsible for its implementation. With storytelling, you can shift beliefs, engineer the culture, engage employees, drive performance, and cure inefficiency and fear within an organisation and in the market.
Who Should Attend
This course is designed for any individual who is specifically required to communicate effectively to a person or group of people within any organisation or public setting.
Key positions that will deeply benefit from this workshop include professionals involved in Marketing, Communications, Sales, PR, Customer Service, and HR, in addition to Project Managers, Entrepreneurs, Heads of Departments, and C-Suite Executives.
Benefits of Attending
- Connect with your clients and employees like never before by syncing with their deepest emotions
- Lead more powerfully by forging stronger relationships through the power of stories
- Drive people to action and move them towards the objectives you want as a company or individual
- Excite and delight your target market or audience with content that finds its way into their permanent memories
- Keep them wanting more – build a hunger and thirst for your brand or mission
John is a Human Development consultant, trainer, performance coach, motivational speaker, entrepreneur, teacher, researcher, writer and organisational development specialist.
His experience is built on having consulted, trained, and coached over 200 companies in 16 industries on three continents. John has spent over 17 years extensively researching human behaviour within organisations in the areas of Cultural Engineering, Leadership, Communication, Sales, Service and Body Language.
His passion to help accelerate human performance and enhance culture has made him a leader in the training and speaking industry.
His approach to performance excellence and training are unique and intense. Having been rated as a top speaker and trainer by multiple multinationals around the world, John’s track record of measurable results makes him a power house to your organisation’s developmental needs.
John has received multiple awards and certificates of recognition for excellence in performance, from breaking national sales records three years in a row, to training, coaching and developing over 25,000 individuals in Europe and the MENA region alone.
Being blessed with a multi-cultural background, John’s sensitivity to the beliefs, values, behaviour, psycholinguistics and the nuances of the many countries and types of companies he has trained have allowed him to master communication and the ability to inspire people into permanent change.
Upon completion of this training course, participants will earn a digital badge.
Earners of the Storytelling for Business badge are able to use the engaging art of storytelling to deliver business value to a company and its clients. They are able to connect with clients and employees like never before by syncing with their deepest emotions, lead more powerfully by forging stronger relationships, and drive people to action and move them towards their intended objectives.
Storytelling preparation, engineering a story, designing key objectives, storytelling delivery, psycholinguistics, inspire and influence, effective engagement
- Attend and participate in the 3 full days of training course duration, led by the designated training expert, with less than 2 hours of noted absence.
Attend In-Person or Remotely
Attend In-Person or Remotely
|HYFLEX COURSE FEE|
Pricing excludes 5% VAT, which will be charged where applicable.
Course fees include documentation, luncheon and refreshments for in-person learners. Delegates who attend all sessions and successfully complete the assessment, will receive a Informa Certificate of Completion. A hard copy will be provided to in-person learners and a soft-copy will be provided to virtual learners.