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Successful Product Launching & Brand Positioning - Informa Middle East
Home > Training > Marketing, Sales & Communications > Successful Product Launching & Brand Positioning
Successful Product Launching & Brand Positioning Training Course | Marketing, Sales & Communications Training Course

Successful Product Launching & Brand Positioning

Course Director

Darren Coleman | Course Director

Darren Coleman

Managing Consultant – Wavelength Marketing®
Visiting Lecturer in Corporate Brand Management, University of Warwick, UK

Course Schedule
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Overview

Successful product launch and brand positioning are the cornerstones of business success. Businesses frequently jump to commercial product launch or brand positioning without considering key strategic issues in enough detail. The result? Inadequate customer focus, poorly defined segments, a functionally driven value proposition, confused brand positioning and ultimately disappointing financial performance.

This highly interactive four-day course will help you overcome these issues via the application of proven product launch and brand management techniques to your organisation.

Who Should Attend

Product launch and brand positioning are strategic management activities. This course is suited to “C” level marketing executives, senior marketing executives or senior marketing managers who play an active role in product launch and brand strategy. It is not suitable for entry level or junior marketers or those with no marketing experience. The course is equally applicable to those who market “tangible” goods, deliver services or even manage places or destinations.

Benefits of Attending

  • Identify the factors which are critical to product launch and brand positioning success at your organisation
  • Learn how to launch products that customers don't know they currently need
  • Apply advanced statistical techniques that can help reduce product launch and brand positioning risk
  • Understand why brands positioned around strong feelings win in today's markets
  • Ensure your brand engages in meaningful conversations with customers using social media and mobile to drive product launch success and support desired brand positioning

BC6882
Successful Product Launching & Brand Positioning