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Dr. Darren Coleman
Managing Consultant – Wavelength Marketing®
Visiting Lecturer in Corporate Brand Management, University of Warwick, UK
Dr. Darren Coleman has over 20 years’ product and brand marketing experience. This spans product launch and brand strategy projects in the UK, continental Europe, the Middle East, South East Asia and Japan. He has helped brands such as Orange (UK and Group), BUPA, Standard Life, Maybank, Tupperware Brands, Nikon, Volvo, STC, NCB, The Malaysian Government, The British Government, and University College London. He has launched new products and brands into a range of sectors including mobile telecommunications, financial services, healthcare, education, construction, pharmaceuticals, fast moving consumer goods, and professional services. Darren helped launch the world’s first location based services retail offer in the UK. He also helped Orange Group launch multimedia messaging services (video, picture, sound) across continental Europe to a user base of approximately 55m users.
Darren is the Managing Consultant at Wavelength Marketing. Wavelength offers brand advice, insight, education and activation to organisations that expect marketing to deliver measurable financial returns. Wavelength specialises in helping companies launch or relaunch products via a range of specialist services. These include target market profiling, product proposition development, product design optimisation, segmentation, launch plan development, launch communications, brand strategy and brand positioning. Wavelength’s advice is frequently informed by advanced statistical analyses that reduce product launch and brand positioning risk.
Darren speaks at international conferences on brand marketing in the UK, continental Europe, Middle East and Asia and is frequently asked to sit on panels as an expert judge. He holds a PhD in brand marketing (University of Birmingham, UK), an MA in marketing (University of Nottingham, UK) and is a Chartered Marketer with the Chartered Institute of Marketing. He is a visiting lecturer in Corporate Brand Management at The University of Warwick, frequently blogs, speaks on radio, and tweets @onthewavelength.
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