Sign Up for Our Certificate in Strategic Reputation Management Training

Why Attend?

As businesses compete more and more for a spot in the limelight to ensure the success of their bottom-line it becomes imperative for them to play a bigger role in protecting and maintaining their reputation and that is exactly what the course covers. 

This course covers the strategic knowhow, the latest trends and the techniques that empower management to safeguard their image, and plan and execute successful reputation management strategies. 

Benefits Of Attending

• Excel at Strategic Issues Management 
• Manage and preserve brand image and reputation 
• Aligned with the overall corporate strategy, build impactful Public Relations strategies to effectively strengthen brand recognition, mitigate risk and handle crises 
• Master the principles of key messaging for efficient Stakeholder Engagement

Key Competencies

1. How to create winning communication strategies 
2. Key messaging techniques and principles 
3. Reputation management tools and techniques 
4. Media relations

Who Should Attend

This course will be of specific benefit to anyone who is involved in mid to senior level Public Relations (PR), communications, marketing, media relations and managing corporate strategies, or those who are involved in the formulation and maintenance of corporate culture. 

The course is also relevant to top management involved in event management, branding and/or overseeing external agencies/businesses which handle the organisation's image.

Course Methodology

During the course, work emphasis is placed on how organizational, brand and managerial communications can be developed so that a consistent, value-based approach is achieved, which can then be aligned with the organization's overall brand strategy 

The course work will be based on practical solutions and effective approaches where each participant will be able to take away new and key PR functions relevant to their skills and job description. 

Delivered by Alison

Alison is a business coach and mentor for, senior executives across many sectors, her main objective being to encourage independence and self-reliance. This often results in the emergence of entrepreneurial traits which are encouraged and developed through effective coaching and mentoring. Alison regularly assists senior executives in translating strategic direction from board meetings, into operational implementation plans.

Run this course in-house

For over 29 years, Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requirement