Overview
In today’s fast paced online world, having a strong social media presence is a must.
The rapidly evolving environment of social media means that companies of all
sizes can compete on the same level playing field which means there are plenty of
opportunities to be had.
One of the first things customers do when researching a brand for the first time
will be to check out their social media channels. Social media is everywhere from
our smart watches through to our own PCs and smart TVs so it is vital to be in the
places customers are.
But it important for the bottom line that a proper social media strategy in place.
The danger is that without one, money, time and effort could be unnecessarily
wasted.
In this course, we get inside the heads of customers and understand how you can
find them on social media, how to keep them engaged and how to turn them from
simply following you into people wanting to buy from you. You will also
understand how to set objectives, how to manage a social media campaign and
how to measure its success.
When done right, social media marketing is a brilliant (and cost-effective) way of
driving more business and for protecting your business reputation online.
Who Should Attend
This practical course is designed for anyone wanting to learn how to use social
media as a way of attracting sales and leads such as Digital Marketing Executives,
Social Media Managers and Small Business Owners. It is also designed for those
wanting to know about brand awareness and reputation management on social
media.
Benefits of Attending
- Set objectives
- Understand the customer and journey
- Develop tone and voice to attract the right prospects
- Convert followers into buyers
- Execute Campaign management and measurement