Social Media Marketing Masterclass
In today’s fast paced online world, having a strong social media presence is a must. The rapidly evolving environment of social media means that companies of all sizes can compete on the same level playing field which means there are plenty of opportunities to be had.
One of the first things customers do when researching a brand for the first time will be to check out their social media channels. Social media is everywhere from our smart watches through to our own PCs and smart TVs so it is vital to be in the places customers are.
But it important for the bottom line that a proper social media strategy in place. The danger is that without one, money, time and effort could be unnecessarily wasted.
In this course, we get inside the heads of customers and understand how you can find them on social media, how to keep them engaged and how to turn them from simply following you into people wanting to buy from you. You will also understand how to set objectives, how to manage a social media campaign and how to measure its success.
When done right, social media marketing is a brilliant (and cost-effective) way of driving more business and for protecting your business reputation online.
Who Should Attend
This practical course is designed for anyone wanting to learn how to use social media as a way of attracting sales and leads such as Digital Marketing Executives, Social Media Managers and Small Business Owners. It is also designed for those wanting to know about brand awareness and reputation management on social media.
Benefits of Attending
- Set objectives
- Understand the customer and journey
- Develop tone and voice to attract the right prospects
- Convert followers into buyers
- Execute Campaign management and measurement
Tim is a highly respected and sought-after trainer. He has developed and led training courses (face-to-face and online) in the UK and abroad for individuals right through to very well-known global corporations.
Tim draws on over 30 years’ marketing experience. As Managing Director of his own marketing agency, he has personally secured work for clients with Heathrow, Lloyds of London, SCOR, vmWare, SpecSavers, Dept of International Development, Rt Hon Penny Mordaunt MP, NHS Recovery College, and Willmott Dixon to name just a few.
Upon completion of this training course, participants will earn a digital badge.
Earners of the Social Media Marketing Masterclass badge are able to establish a content creation strategy across all social media channels to ensure social media is driving the business in a unified direction with holistic marketing activity. They are able to identify customer personas and which platform they want to hear from you on, evaluate tools and technology to successfully manage and optimise the marketing process.
Advertising, disruptive marketing, online mapping, Twitter, YouTube, Facebook, Instagram, Snapchat, LinkedIn, maximising stakeholder engagement
- Attend and participate in the 5 full days of training course duration, led by the designated training expert, with less than 2 hours of noted absence.
- Successful completion of the course assessment
The Address Hotel, Dubai Marina
The Address Hotel, Dubai Marina
The Address Dubai Marina
Al Marsa Street
Dubai, United Arab Emirates
Telephone: +971 4 436 7777
Fax: +971 4 436 7788
|HYFLEX COURSE FEE|
Pricing excludes 5% VAT, which will be charged where applicable.
Delegates who attend all sessions and successfully complete the assessment, will receive an Informa Certificate of Completion. A hard copy will be provided to in-person learners and a softcopy will be provided to virtual learners.
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