In Person or Live Digital
Certificate in Planning & Running Successful PR Campaigns
Gain an understanding of the right processes with a fully integrated simulative approach to PR campaigns and campaign design.
Sign Up for Our Professional Certificate in Planning & Running Successful PR Campaigns Training
Identify key objectives for a Public Relations (PR) campaign
Why Attend?
Well - planned and executed PR campaigns can drive strategic organisational change, shape public perceptions and enhance brand reputation with key stakeholders. Carefully designed can also prove to be a cost-effective means of positively influencing and increasing stakeholder value for an organisation. With a strategic approach right from the conception phase to budgeting, and from choosing and leading a good team, to managing the overall execution of the campaign, this course will provide step-by-step guidance to effectively plan and execute a knockout PR campaign.
Benefits of Attending
- Identify key objectives for a Public Relations (PR) campaign
- Conceive, create and oversee the campaign execution like a thorough professional
- Successfully manage staff, budgets and external stakeholders throughout entire campaign
- Control and ensure the outcomes set by the PR campaign objectives
Competencies
- Planning and organising
- Leading and directing
- Analysing and evaluating
- Inspiring and building rapport
- Communication skills
Run this course in-house
For over 29 years, Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requirement.
Bespoke training designed for your organisation only, combining traditional classroom setting, blended and online learning models
Is this course for you?
Who Should Attend
- General Managers, Department heads or In-house Public Relations Managers, Communications and Marketing Managers that deal with a company/organisations’ reputation, strategic communication and overall all image management
- Middle and senior managers tasked with the direct delivery of campaigns or oversight of specialist subcontractors
- Senior managers responsible for the strategic use of Public Relations
Course Methodology
The practical exchange will help prepare each participant to better handle high pressure situations, with an attention to detail, addressing budgeting woes and team building specifically targeted at PR campaigns. Participants will also have plenty opportunity to discuss their challenges and share their experiences.
Course Requirements
- Satisfactory attendance - delegates must attend all sessions of the course. Delegates who miss more than 2 hours of the course sessions will not be eligible to sit the course assessment
- Successful completion of the course assessment
LEARN MORE ABOUT THIS TRAINING COURSE
Delivered by Alison Campbell
A professional, dynamic, and visionary trainer, coach, Chairperson, public speaker, and business consultant.
Run this course in-house
For over 29 years, Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requiremen