Anyone who needs to create and maintain customer relationships will require a comprehensive awareness of marketing principles. This workshop will cover both the theory and the practice of marketing, equipping delegates with the skills and knowledge to be able to contribute effectively to the marketing initiatives in their organisation. They cover the roles and responsibilities of brand management and the use of the marketing mix to strengthen your brand(s). Using latest and best practice, learn how to grow and defend your market position and maximise investment return.
You will learn how to be fully effective and efficient in all aspects of marketing. This is the most comprehensive coverage of the marketing function that can be provided.
Who Should Attend
This intermediate level workshop is aimed at individuals who
are familiar with, or are working in, the marketing function; as
well as anyone who needs to be aware of the principles of
This training is also a useful course for anyone who wishes to
develop a better understanding of the marketing process and
for those who interact with the marketing department and
would like a better grasp of all that is involved in the marketing
The course will also benefit individuals who manage businesses
and need to review their marketing strategy or decide on and
implement key tactics and marketing activity.
Benefits of Attending
Maximise your marketing performance and create a marketing plan for your organisationApply techniques to segment your marketplace and identify your key target audienceCreate clear and measurable objectives and tools to measure and refine resultsUse best practice methods to maximise the effectiveness of marketing mix and establish a competitive advantageUnderstand the role of brand management and its relationship to other functionsStrengthen your brand for deeper, longer lasting relationships with your customersUnderstand best practice in product management and apply it in your organisation