- 23 Mar 2020 Dubai
Anyone who needs to create and maintain customer relationships will require a comprehensive awareness of marketing principles. This workshop will cover both the theory and the practice of marketing, equipping delegates with the skills and knowledge to be able to contribute effectively to the marketing initiatives in their organisation. They cover the roles and responsibilities of brand management and the use of the marketing mix to strengthen your brand(s). Using latest and best practice, learn how to grow and defend your market position and maximise investment return.
You will learn how to be fully effective and efficient in all aspects of marketing. This is the most comprehensive coverage of the marketing function that can be provided.
Who Should Attend
This intermediate level workshop is aimed at individuals who are familiar with, or are working in, the marketing function; as well as anyone who needs to be aware of the principles of marketing.
This training is also a useful course for anyone who wishes to develop a better understanding of the marketing process and for those who interact with the marketing department and would like a better grasp of all that is involved in the marketing process.
The course will also benefit individuals who manage businesses and need to review their marketing strategy or decide on and implement key tactics and marketing activity.
Benefits of Attending
- Maximise your marketing performance and create a marketing plan for your organisation
- Apply techniques to segment your marketplace and identify your key target audience
- Create clear and measurable objectives and tools to measure and refine results
- Use best practice methods to maximise the effectiveness of marketing mix and establish a competitive advantage
- Understand the role of brand management and its relationship to other functions
- Strengthen your brand for deeper, longer lasting relationships with your customers
- Understand best practice in product management and apply it in your organisation
Nigel Knowlman has 25 years Commercial and Marketing experience with a range of blue chip companies including Spirax Sarco ($2bn revenue) and National Oilwell Varco ($8bn revenue). He has worked extensively in the consultant working for a range of clients. Having worked extensively USA and South Korea, and has also worked in Japan, Canada and across Europe. For the last seven years Nigel has been running his own training consultancy.
He has a depth of management expertise, having worked with businesses across a variety of sectors including Food and Beverages, Pharmaceutical and Biotechnology, Oil & Gas, Pulp and Paper, Healthcare, Robotics, Agriculture, Environmental protection, Motor manufacturing, Charities and Film and TV.
Nigel has further built his skills as a consultant working for a range of clients where he has the experience of delivering learning programmes with more than 600 companies.
Nigel is an energetic and enthusiastic trainer with a real passion for teaching, his upbeat positivity never fails to encourage participation. His teaching covers a wide range of Marketing and Management skills and competencies.
Nigel’s broad experience has been put to good use with a range of clients in both the development and delivery of a variety of programmes for groups from four to 60 delegates, covering B2B and B2C. He is also adept at facilitating teams through coaching and guiding them to solutions and is consistently scored highly by clients and attendees alike as an engaging and energetic facilitator.
Nigel has run workshops and lectures in the UK for the Chartered Institute of Marketing, Cirencester College and Isbourne College and the University of Gloucestershire. He has a Master’s degree MBA from University of Manchester Business School and Level 3 Award in Education and Training. He is a member of the Chartered Institute of Marketing and Chartered Marketer.
Upon completion of this training course, participants will earn a digital badge.
Earners of the Marketing Masterclass badge are able to maximise marketing performance and create a marketing plan for an organisation as well as apply techniques to segment the marketplace and identify a key target audience. They are also able to use the best practice methods to maximise the effectiveness of marketing mix and establish a competitive advantage.
Measurable objectives, refine results, customer relationships, product management efficiency, designing marketing plans, situation analysis
- Attend and participate in the 4 full days of training course duration, led by the designated training expert, with less than 2 hours of noted absence.
- Successful completion of the course assessment
The Address Hotel, Dubai Marina
The Address Hotel, Dubai Marina
The Address Dubai Marina
Al Marsa Street
Dubai, United Arab Emirates
Telephone: +971 4 436 7777
Fax: +971 4 436 7788
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Completion.
Pricing excludes 5% VAT, which will be charged where applicable