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Certificate in Market Research, Evaluation & Analysis
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Sign Up for Our Certificate in Market Research, Evaluation & Analysis Training
This course covers the basics of market research and introduces a number of advanced techniques to gain real and in-depth insight to help make better business decisions.
Why Attend?
This course covers the Fundamentals of Market Research, as well as how use these powerful tools in successful businesses and organisations.
This programme includes:
- Understanding the purpose and practicalities of Market Research
- In depth look at the key techniques and approaches: Strategic Desk Research, Quantitative Research, Qualitative Research
- Researcher skills and techniques
Benefits Of Attending
- Comprehensive and easy to understand programme in Market Research
- Focus on real-world application and connecting market research techniques to everyday business needs
- Fundamental principles illustrated in simple everyday examples, avoiding too much theory or jargon
- Understand, tools and frameworks to create successful Market Research in a very practical way
Competencies
Quantitative Research, Qualitative Research, Strategic Desk Research, Semiotics, Behavioural Economics, Nudge Theory, Heuristics, Actionable Insight, Customer Proposition, Customer Satisfaction, Net Promotor Score, Business Strategy, Mission and Vision, Commercial Strategy, Market Attractiveness, Competitive Position, Opportunity Prioritisation, Research Briefing, Computational Methods, Clustering and Segmentation, Research Significance, Errors and Bias.
Run this course in-house
For over 29 years, Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requirement.
Bespoke training designed for your organisation only, combining traditional classroom setting, blended and online learning models
Is this course for you?
Who Should Attend
- Customer Researchers
- Insight Managers
- Brand Managers
- Marketing practitioners
Course Information
Instructional Delivery Method: Live Digital
Prerequisite & Advanced Preparation: Reading material will be sent prior to the course
LEARN MORE ABOUT THIS TRAINING COURSE
Delivered by Miles
Miles is a consultant with over 25 years of experience in creating strategy, executing marketing plans and designing organisations and building capabilities, developed through engagements and senior roles in both professional services and industry.
Run this course in-house
For over 29 years, Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requirement