Contact for Queries: +971 4 407 2500 info-mea@informa.com
0
العربية
Select Page
×

*red highlight indicates mandatory fields

Country(+)
Area Code
Phone Number

For further information on our privacy and cookies policies, click here.
Market Research, Evaluation and Analysis - Informa Middle East
Home > Training > Marketing, Sales & Communications > Market Research, Evaluation and Analysis
Market Research, Evaluation and Analysis Training Course | Marketing, Sales & Communications Training Course

Market Research, Evaluation and Analysis

15 April - 18 April 2019
Novotel Dubai Al Barsha, Dubai, UAE

Level: Intermediate

Brochure Download   In-Company Training   REGISTER FOR THE COURSE  

Course Director

Allisyn James | Course Director

Allisyn James

Independent consultant and practitioner

Course Schedule
  • 15 Apr 2019 Dubai
  • 11 Nov 2019 Dubai

Overview

This course covers the basics of market research and introduces a number of advanced techniques to gain real and in-depth insight to help make better business decisions.

Explaining how to write a good brief and choose the best agency, it doesn’t stop there; it helps you see how observations from research get crafted into insights and how this can then be measured simply via NPS along a customer experience map. The course is very practical, and rich in case studies and real-life examples that should serve as inspiration for you to go back to your day job complete with new skills, reference templates and inspirational stories to drive your business forward.

Who Should Attend

Today, the understanding of Market Research applies across all categories (Service and Product – category and country agnostic) and across a diverse range of job titles, not just limited to the learning for Marketing Professionals.

This Intermediate to Advanced level course is well-suited for those with over three years of professional experience and will benefit:

  • Market Research Professionals such as Associates, Managers and Senior Managers
  • Sales Professionals
  • Managers responsible for Consumer Insights, Brand Insights, Customer Experience (CX), Customer Insights, Market Intelligence and Competitive Intelligence
  • Business Leaders such as Entrepreneurs, Business Analysts and Business Development Managers, Business Modelling Managers and Statisticians
  • Agency Account Managers and Account Planners

Benefits of Attending

  • Understand and meet your business needs by using advanced and new research methods such as Behavioural Economics, Heuristics, Emotional Resonance, Influencer Research, Semiotics and Design Thinking
  • Illustrate the difference between Qualitative and Quantitative Research, the pros and cons, and how they should work together – not in isolation
  • Build your Research and insight around the core business motivators – the customer experience and purchase funnel
  • Construct a great Market Research Brief/Insight Brief
  • Craft meaningful springboard insights derived from your research observations and measure the success of any programme against the Net Promoter Score (NPS) at any stage of the customer experience
  • Apply your learning to create an agency selection criterion to meet your brief and choose the best partner

BC7513
Market Research, Evaluation and Analysis