Find Out Why: The Key to Successful Innovation™ - Informa Middle East
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Find Out Why: The Key to Successful Innovation™ - Informa Middle East
Home > Training > Marketing, Sales & Communications > Find Out Why: The Key to Successful Innovation™
Find Out Why: The Key to Successful Innovation™ Training Course | Marketing, Sales & Communications Training Course

Find Out Why: The Key to Successful Innovation™

04 November - 05 November 2019
Kempinski Hotel, Mall of the Emirates, Dubai, UAE

Level: Intermediate

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Course Director

FranklinCovey Facilitator | Course Director

FranklinCovey Facilitator


Education Partner:
FranklinCovey Middle East (FCME)

Education Partners

FranklinCovey Middle East (FCME) | Education Partner – Informa Middle East
Course Schedule
  • 04 Nov 2019 Dubai

Overview

More than simply coming up with creative ideas, innovating successfully requires us to provide solutions that customers willingly-even eagerly-pull into their lives.

FranklinCovey’s newest solution, Find Out WHY: The Key to Successful Innovation, helps individuals and leaders at every level understand why customers make the choices they do. Armed with that knowledge, they can design solutions that deliver what customers are looking for their Job to Be Done.

Find Out Why: The Key To Successful Innovation also runs back-to-back with the two-day customer solution training Leading Customer Loyalty . Attend both courses to gain deep insights on applying the processes of innovation and design to improve customer satisfaction – and build loyal teams that express trust and admiration for your organization, resonating through every outstanding customer experience.

Who Should Attend

Benefits of Attending

  1. Explore the impact of innovation failure on organizations, teams, and individual jobs
  2. Anticipate and prevent obstacles or frustrations faced by customers when using products and services
  3. Get a grasp of why and how customers choose and use specific products and services, mapping timelines with key events of the customer decision-making process
  4. Analyze customers’ Job Stories and Hiring and Firing Criteria to identify patterns
  5. Generate innovation opportunities that satisfy customers and design solutions to deliver what customers are looking for

BC7917
Find Out Why: The Key to Successful Innovation™