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Certified Product Marketing Manager - Informa Middle East
Home > Training > Marketing, Sales & Communications > Certified Product Marketing Manager
Certified Product Marketing Manager Training Course | Marketing, Sales & Communications Training Course

Certified Product Marketing Manager

Course Director

Leland Shaeffer | Course Director

Leland Shaeffer

Managing Director
PLM Associates, USA

Education Partner:
The Association of International Product Marketing and Management (AIPMM)

Education Partners

The Association of International Product Marketing and Management (AIPMM)
Course Schedule
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Product marketing is the function responsible for ensuring the success of the product while it is in the marketplace. It starts with a successful launch and continues as the product moves through growth, maturity and eventual decline. Product Marketing Managers initiate pricing actions, plan product-focused marketing communications activities and represent the products to sales people, the channels and often directly to customers. Overall, the Product Marketing Manager understands how to apply the 7 Ps of the marketing mix to each target market segment to achieve maximum results.

Who Should Attend

This course is designed for anyone involved in the product marketing function, working with external as well as internal resources to ensure successful product/service definition, design, development and launch. These people may have responsibility for goods and/or services, in any industry, and include:

  • Product Marketing Managers
  • Product Managers and Product Specialists
  • Marketing Managers and Marketing Coordinators
  • Solutions Managers and Segment Managers
  • Business Development Executives
  • Others who work closely with the product marketing function or who are otherwise responsible for marketing products

Benefits of Attending

  • Adopt best practice in product marketing
  • Develop a robust strategy for your products and product lines, to increase market share and fight off competition
  • Optimise the marketing mix to ensure maximum market penetration
  • Manage the commercialisation phase of the product lifecycle (launch, growth, maturity, decline) more effectively to produce better outcomes
  • Gain an important professional credential by taking the exam to become an AIPMM Certified Product Marketing Manager®

Certified Product Marketing Manager