Certified Product Marketing Manager™ - Informa Connect Middle East
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Certified Product Marketing Manager™ - Informa Connect Middle East
Home > Training > Marketing, Sales & Communications > Certified Product Marketing Manager™
Certified Product Marketing Manager™ Training Course | Marketing, Sales & Communications Training Course

Certified Product Marketing Manager™

Course Director
Paula Gray | Course Director
Paula Gray

Director of Research & Knowledge Development, AIPMM

Education Partners
The Association of International Product Marketing and Management (AIPMM) | Education Partner – Informa Middle East

Overview

Product marketing is the function responsible for ensuring the success of the product in the marketplace. It starts with a successful launch and continues as the product moves through growth, maturity and eventual decline. It is the function that initiates pricing actions, product Focused marketing communications activities and represents the product to sales people, the channel and often to the customers. During this course, you will discuss best practice in product marketing that you can apply in your organisation to improve the success rate of your products. The course will be highly interactive and will include numerous exercises that reinforce the key points.

Who Should Attend

This exam preparation course is ideal for people who wish to refresh their memory on sound principles and practices, while preparing for the exam to gain the Certified Product Marketing Manager™ (CPMM) credential.

Benefits of Attending

  1. Prepare for, and take the exam to become an AIPMM Certified Product Manager™ and/or a Certified Product Marketing Manager™
  2. Benefit from a higher level of credibility and differentiation amongst your peers
  3. Understand best practice in product management and product marketing, and how they can apply to your organisation
  4. Manage the front end (idea, concept, development, test, launch and the commercialisation phase (launch, growth, maturity, decline) of the product lifecycle more effectively

BC8951
Certified Product Marketing Manager™