Product marketing is the function responsible for ensuring the success of the product in the marketplace. It starts with a successful launch and continues as the product moves through growth, maturity and eventual decline. It is the function that initiates pricing actions, product Focused marketing communications activities and represents the product to sales people, the channel and often to the customers. During this course, you will discuss best practice in product marketing that you can apply in your organisation to improve the success rate of your products. The course will be highly interactive and will include numerous exercises that reinforce the key points.
Who Should Attend
This exam preparation course is ideal for people who wish to refresh their memory on sound principles and practices, while preparing for the exam to gain the Certified Product Marketing Manager™ (CPMM) credential.
Benefits of Attending
- Prepare for, and take the exam to become an AIPMM Certified Product Manager™ and/or a Certified Product Marketing Manager™
- Benefit from a higher level of credibility and differentiation amongst your peers
- Understand best practice in product management and product marketing, and how they can apply to your organisation
- Manage the front end (idea, concept, development, test, launch and the commercialisation phase (launch, growth, maturity, decline) of the product lifecycle more effectively
The Association of International Product Marketing and Management (AIPMM)
AIPMM is the world’s largest professional organisation of product managers, brand managers, product marketing managers and other individuals who manage the entire product life-cycle throughout any industry.
AIPMM currently has over 8,000 members globally.
Paula Gray, is a trained social scientist and the Director of Research & Knowledge Development for the worldwide certifying body for product and brand professionals, the Association of International Product Marketing & Management (AIPMM). As one of the original co-founders of the AIPMM she has over 20 years of experience helping product, marketing and branding professionals deliver world-class goods and services.
With undergraduate and graduate degrees spanning multiple social science disciplines she brings an expertise unique and highly sought-after in the international business world. Her anthropology background allows her to share insight on how goods and services fit within the micro and macro cultural framework. Her psychology background sheds light on what moves and drives purchase and adoption decisions both on an individual and global scale. Her sociology background puts goods and services within the ever-present social context.
Her consulting and teaching practice has benefited successful organizations around the globe. From financial service firms in South Africa, telecommunication firms in Singapore, manufacturing firms in Italy to software firms in the USA here reach is wide and diverse.
Upon completion of this training course, participants will earn a digital badge.
Earners of the Certified Product Marketing Manager badge are able to implement best practice in product marketing and apply it in any organisation. They are able to manage the commercialisation phase of the product lifecycle more effectively and develop a more robust strategy for management of a product line. Earners of this badge have passed the AIPMM examination and secured the recognised CPMM title for themselves.
Brand development, pricing strategies, social media promotion, integrated marketing campaigns, implementing marketing plans, international marketing strategies
- Attend and participate in the 3 full days of training course duration, led by the designated training expert, with less than 2 hours of noted absence.
- Successful completion of the course assessment
Attend In-Person or Remotely
Attend In-Person or Remotely
|HYFLEX COURSE FEE|
Pricing excludes 5% VAT, where applicable.
Course fees include documentation, luncheon and refreshments for in-person learners. Delegates who attend all sessions and successfully complete the assessment, will receive an AIPMM Certificate of Completion. A hard copy will be provided to in-person learners and a soft-copy will be provided to virtual learners.
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