Certified Product Manager™

Course Director

Paula Gray Director of Research & Knowledge Development, AIPMM, USA Paula Gray, is a trained social scientist and the Director of Research & Knowledge Development for the worldwide certifying body for product and brand professionals, the Association of International Product Marketing & Management (AIPMM). As one of the original co-founders of the AIPMM she has over 20 years of experience helping product, marketing and branding professionals deliver world-class goods and services. With undergraduate and graduate degrees spanning multiple social science disciplines she brings an expertise unique and highly sought-after in the international business world. Her anthropology background allows her to share insight on how goods and services fit within the micro and macro cultural framework. Her psychology background sheds light on what moves and drives purchase and adoption decisions both on an individual and global scale. Her sociology background puts goods and services within the ever-present social context. Her consulting and teaching practice has benefited successful organizations around the globe. From financial service firms in South Africa, telecommunication firms in Singapore, manufacturing firms in Italy to software firms in the USA here reach is wide and diverse.