It’s not what you do; it’s who you are, both as a professional and as a business. Learn the skills, strategies, and techniques to give yourself and your product a competitive advantage. With this course, you will walk away with a toolbox of best practices and proven methodologies that will help you establish and then lead a culture of innovation for your company. You will craft a workable real-time process to build new, effective revenue streams.
You will re-learn the entire product life cycle from the perspective of innovation; from goods and services early ideation to the retirement of past innovations. The entire learning process is designed to prepare you to take the Certified Innovation Leader exam.
Certified Innovation Leaders understand and utilize every phase of the innovation process to produce goods and services that are successful in the global market place and provide maximum return on investment to the organization.
Who Should Attend
Innovation crosses the entire enterprise. From R&D to product retirement – innovation drives success and moves the organization forward.
This course is designed for a wide range of departments such as:
Product Management Teams
Product Managers, Product Marketing Managers, Brand Managers, Marketing Managers
Product Development Teams
Project Managers, Program Managers, Technology Managers, Business Analysts, Design Engineers, Application Developers
IT/Project professionals, Enterprise-wide Information Specialists, Solution Architects
Also, well-suited for experienced cross-functional managers who want to understand proven methodologies for defining and implementing an innovation process within their organizations.
Benefits of Attending
- Transform new knowledge about your field into creative ideas for products or processes to give your business an edge over competitors
- Purposefully create an innovation culture in your business and employees through management skills and tools
- Identify opportunities for innovation in each stage of the product life cycle, from concept to retirement and add new revenue streams
- Harness innovative ideas to design value-added products that are successful in any marketplace
- Maintain operational effectiveness throughout each stage of the innovation process
The Association of International Product Marketing and Management (AIPMM)
AIPMM is the world’s largest professional organisation of product managers, brand managers, product marketing managers and other individuals who manage the entire product life-cycle throughout any industry.
AIPMM currently has over 8,000 members globally.
Paula Gray, is a trained social scientist and the Director of Research & Knowledge Development for the worldwide certifying body for product and brand professionals, the Association of International Product Marketing & Management (AIPMM). As one of the original co-founders of the AIPMM she has over 20 years of experience helping product, marketing and branding professionals deliver world-class goods and services.
With undergraduate and graduate degrees spanning multiple social science disciplines she brings an expertise unique and highly sought-after in the international business world. Her anthropology background allows her to share insight on how goods and services fit within the micro and macro cultural framework. Her psychology background sheds light on what moves and drives purchase and adoption decisions both on an individual and global scale. Her sociology background puts goods and services within the ever-present social context.
Her consulting and teaching practice has benefited successful organizations around the globe. From financial service firms in South Africa, telecommunication firms in Singapore, manufacturing firms in Italy to software firms in the USA here reach is wide and diverse.
Attend In-Person or Remotely
Attend In-Person or Remotely
10 October 2021
14 November 2021
USD 4,195 USD 4,695
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Completion.
Pricing excludes 5% VAT, which will be charged where applicable