

Certified Innovation Leader (CIL)
24 February - 27 February 2020
Dusit Thani Hotel, Dubai, UAE
Level: Intermediate
Brochure Download In-Company Training REGISTER FOR THE COURSECourse Director

Allisyn James
Independent consultant and practitioner
The Association of International Product Marketing and Management (AIPMM)
Education Partners
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- 24 Feb 2020 Dubai
- 14 Dec 2020 Dubai
Overview
It’s not what you do; it’s who you are, both as a professional and as a business. Learn the skills, strategies, and techniques to give yourself and your product a competitive advantage. With this course, you will walk away with a toolbox of best practices and proven methodologies that will help you establish and then lead a culture of innovation for your company. You will craft a workable real-time process to build new, effective revenue streams.
You will re-learn the entire product life cycle from the perspective of innovation; from goods and services early ideation to the retirement of past innovations. The entire learning process is designed to prepare you to take the Certified Innovation Leader exam.
Certified Innovation Leaders understand and utilize every phase of the innovation process to produce goods and services that are successful in the global market place and provide maximum return on investment to the organization.
Who Should Attend
Innovation crosses the entire enterprise. From R&D to product retirement – innovation drives success and moves the organization forward.
This course is designed for a wide range of departments such as:
Product Management Teams
Product Managers, Product Marketing Managers, Brand Managers, Marketing Managers
Product Development Teams
Project Managers, Program Managers, Technology Managers,
Business Analysts, Design Engineers, Application Developers
Technology/Infrastructure Teams
IT/Project professionals, Enterprise-wide Information Specialists, Solution Architects
Also, well-suited for experienced cross-functional managers who want to understand proven methodologies for defining and implementing an innovation process within their organizations.
Benefits of Attending
- Transform new knowledge about your field into creative ideas for products or processes to give your business an edge over competitors
- Purposefully create an innovation culture in your business and employees through management skills and tools
- Identify opportunities for innovation in each stage of the product life cycle, from concept to retirement and add new revenue streams
- Harness innovative ideas to design value-added products that are successful in any marketplace
- Maintain operational effectiveness throughout each stage of the innovation process
Association
The Association of International Product Marketing and Management (AIPMM)
AIPMM is the world’s largest professional organisation of product managers, brand managers, product marketing managers and other individuals who manage the entire product life-cycle throughout any industry.
AIPMM currently has over 8,000 members globally.
Course Director
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Allisyn James Allisyn is an experienced facilitator, trainer and coach across the full suite of business and commercial capabilities. Known for her strong strategic thinking skills coupled with real tactical expertise, she loves to share best practice and create innovative and immersive training events. Allisyn brings a wealth of industry experience having held senior commercial positions in both client and agency side across multiple categories and in multiple geographies. She has written and delivered many capability academies for multinationals – improving the ability of marketing and sales professionals to stay contemporary and do their job better! A clear lateral thinker she loves to look through multiple lenses to drive innovation and harness trends to unleash possibilities. For Allisyn it’s all about the consumer at the heart. As a specialist in driving growth through innovation, she helps businesses build innovation funnels and build compelling commercial business plans . She is constantly fascinated by people and why they think, feel and behave how they do, and is passionate about driving growth through cultural context. She has experience running the Google Innovation Mini MBA and many other tailored Advanced Innovation programmes for her clients. She is an accredited Belbin practitioner and believes that in today’s business environment understanding style preference, being personally aware, and soaring with your strengths sets everyone up for success. |
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Leland Shaeffer Lee helps companies improve their marketing, product management and overall product lifecycle management practices. His expertise includes strategic business and product planning, product design, product management and marketing. As part of his practice, he has instructed numerous executive courses and workshops in the USA, Middle East, Europe and Asia, and he has often spoken at national and international conferences. In addition, Lee has published many ar ticles on product development and marketing, and he was a contributing author for “The PDMA Toolbook For New Product Development 3.” Lee has held senior positions in marketing, business development, product management and engineering at companies including App le Computer, Unisys and Imagery/Eastman Kodak. He was also a consultant at McKinsey & Company, where he specialised in product and market strategy. Lee is on the advisory board of the Association of International Product Marketing and Management (AIPMM) and is a Vice Chairman Emeritus of the Product Development and Management Association (PDMA). A recipient of AIPMM’s “Trainer of the Year” award, he holds a BS in electrical engineering from the Massachusetts Institute of Technology and an MBA from Stanford University. |
Digital Certification
Upon completion of this training course, participants will earn a digital badge.
Earners of the Certified Innovation Leader badge are able to inspire business growth through innovation leadership by purposefully creating an innovation culture in business and employees through management skills and tools. They are able to harness innovative ideas to design value-added products that are successful in any marketplace.
Skills:
Creative strategies, product innovation, operational effectiveness, developing revenue streams, thoughtful planning
- Attend and participate in the 4 full days of training course duration, led by the designated training expert, with less than 2 hours of noted absence.
Available to:
Seminar attendees
Venue
Dusit Thani Hotel
Dusit Thani Hotel
Dusit Thani Hotel
133 Sheikh Zayed Road
Dubai, United Arab Emirates
Telephone: +971 4 343 3333
Fax: +971 4 407 2517
Course Fees
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Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Completion.
Pricing excludes 5% VAT, which will be charged where applicable
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For detailed information about the course.
Conduct group trainings for this course in your company.
For more information and group discounts, call +971 4 408 2864 or email a.watts@informa.com
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