Certified Brand Manager™ covers the roles and responsibilities of brand management, and how these are evolving over time, the key organisational interfaces, and the use of the classical marketing “Ps” to strengthen your brand. You will explore the different levels of your brand (e.g. elements, attributes, personality and core values), and how each plays an important role in developing and maintaining strong relationships with your customers. Overall, the course will provide insights into achieving the ultimate payoff by maximising brand equity and brand value. The exam at the end of the course will help you meet all the prerequisites to become a “Certified Brand Manager™”.
Who Should Attend
This course is ideal for people who wish to refresh their memory on sound theory and prepare for the exam to gain the Certified Brand Manager credential. This course is designed for brand managers and those responsible for creating and strengthening a company’s brands. In addition, it is useful for people who interact with brand managers, and those who are responsible for marketing products and services.
- Brand managers and those responsible for managing the function
- Marketing managers
- Product managers, product marketing managers and others leveraging their brand when marketing products
- Business managers and others wanting to become more knowledgeable about the role of their brand
Benefits of Attending
- Increase your effectiveness as a brand manager and receive the industry certification, "Certified Brand Manager" from AIPMM
- Strengthen your brand to develop and maintain deeper, longer lasting relationships with your customers
- Position your brand to make it relevant, distinct and engaging for your target customers
The Association of International Product Marketing and Management (AIPMM)
AIPMM is the world’s largest professional organisation of product managers, brand managers, product marketing managers and other individuals who manage the entire product life-cycle throughout any industry.
AIPMM currently has over 8,000 members globally.
Sam is a ‘Certified Brand Manager’ Instructor, AIPMM Ambassador, Soft Skills & Media Trainer, his knowledge and experience is applied in Communications and Customer Service. Sam is also a TV Anchor & Public Speaker.
His experience is built on having consulted, trained and helped build strategies for multiple businesses, personalities and associations in over 12 industries on 3 continents. Sam has spent over 12 years extensively researching Communications & Consumer Behavior and Innovation. He has conducted research and collected data on organizations in the areas of Research, Statistics, Communications, Marketing Strategies, Crisis Management, Service and Sales.
His passion in accelerating performance, designing communications strategies & enhancing public images for Organizations, Brands, Products, Startups and Personal Brands has made set him as an SME in the industry. He has worked on projects with the United Nations, Ministry Of Tourism, Ministry Of Environment, Qatar Foundation, The Federation of Chambers of Commerce, Industry & Agriculture (Lebanon), UNDP, Nestlé Middle East, Microsoft, ABC, Abbvie, Samsung, Solidere, Rally Du Liban, Beirut Souks, Chanel, L’Oreal, Green Mind Awards, BIAF, Lebanon in 3D, PepsiCo International, Microsoft, Zimmer, LBCI, MTV Lebanon, Diageo and many more.
Having delivered results proven media campaigns and national awareness initiatives, Sam’s deep understanding to the effects of media mediums and methods on values, behavior, choices, and society trends makes him a valuable resource for your organization. His approach to Managing Brands , in the public and private sector is based on extensive experience and knowledge of the market and of the existing conditions that shape the dynamics of our world today.
Attend In-Person or Remotely
Attend In-Person or Remotely
|HYFLEX COURSE FEE|
Pricing excludes 5% VAT, which will be charged where applicable.
Course fees include documentation, luncheon and refreshments for in-person learners. Delegates who attend all sessions and successfully complete the assessment, will receive an AIPMM Certificate of Completion. A hard copy will be provided to in-person learners and a soft-copy will be provided to virtual learners.
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