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Sam Zoghbi
Communications Specialist | Communications Coach | Soft Skills Trainer
Sam is a ‘Certified Brand Manager’ Instructor, AIPMM Ambassador, Soft Skills & Media Trainer, his knowledge and experience is applied in Communications and Customer Service. Sam is also a TV Anchor & Public Speaker.
His experience is built on having consulted, trained and helped build strategies for multiple businesses, personalities and associations in over 12 industries on 3 continents. Sam has spent over 12 years extensively researching Communications & Consumer Behavior and Innovation. He has conducted research and collected data on organizations in the areas of Research, Statistics, Communications, Marketing Strategies, Crisis Management, Service and Sales.
His passion in accelerating performance, designing communications strategies & enhancing public images for Organizations, Brands, Products, Startups and Personal Brands has made set him as an SME in the industry. He has worked on projects with the United Nations, Ministry Of Tourism, Ministry Of Environment, Qatar Foundation, The Federation of Chambers of Commerce, Industry & Agriculture (Lebanon), UNDP, Nestlé Middle East, Microsoft, ABC, Abbvie, Samsung, Solidere, Rally Du Liban, Beirut Souks, Chanel, L’Oreal, Green Mind Awards, BIAF, Lebanon in 3D, PepsiCo International, Microsoft, Zimmer, LBCI, MTV Lebanon, Diageo and many more.
Having delivered results proven media campaigns and national awareness initiatives, Sam’s deep understanding to the effects of media mediums and methods on values, behavior, choices, and society trends makes him a valuable resource for your organization. His approach to Managing Brands , in the public and private sector is based on extensive experience and knowledge of the market and of the existing conditions that shape the dynamics of our world today.
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