Certificate in Key Account Management - Informa Middle East
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Certificate in Key Account Management - Informa Middle East
Home > Training > Marketing, Sales & Communications > Certificate in Key Account Management
Certificate in Key Account Management Training Course | Marketing, Sales & Communications Training Course

Certificate in Key Account Management

22 October - 24 October 2019
The Address Hotel, Dubai Marina, Dubai, UAE

Level: Intermediate

Brochure Download   In-Company Training   REGISTER FOR THE COURSE  

Course Director

Tony Lewis | Course Director

Tony Lewis

Managing Partner
LB & Associates Ltd

Course Schedule
  • 22 Oct 2019 Dubai

Overview

Initially the programme looks at the role of The Key Account Manager within an ever-evolving and competitive trading environment, developing the skills necessary to deliver on the overall organisation’s Key Account business objectives.

The difference with this programme is that it considers both the selling organisation and the customer’s perspectives, i.e. translating brand strategy into action, by examining Supplier and Customer Pressure Points.

The knowledge and skills of participants culminates in a final Customer Presentation by delegates, based on the various workshops throughout the programme.

Who Should Attend

  • Junior salesmen seeking to transition to key account management
  • Trade promotions and relationship managers
  • Category and channel managers
  • Activation managers
  • Customer Marketing Managers and Brand managers

Benefits of Attending

  1. Fully comprehend the role and responsibilities of a Key Account Manager (KAM)
  2. Win at the Point-of-Purchase (POP)
  3. Increase profitability, with your understanding of how the Key Account makes money, and by applying the acquired knowledge on trade maths
  4. Develop a price and promotional mix
  5. Analyse and interrogate data, and translate it into meaningful insights and action plans
  6. Build a strategic customer business plan and presentation, based on an in-depth working understanding of the planning process and customer needs

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Certificate in Key Account Management