This practical digital marketing course covers key aspects of digital marketing, showing you how to integrate and reach customers and grow revenues. It is suitable for a variety of professions and for all levels of marketing and business experience; and will help you to understand how to maximise online strategies and the performance of your online marketing investments. It will also provide you with insights on how digital marketing is approached from both, a client and an agency perspective.
This course provides valuable insights into:
- Digital Marketing Strategy and Planning
- Digital Display Advertising and Remarketing
- Search Engine Optimisation (SEO) Basic and Advanced Concepts
- Pay Per Click Advertising
- Mobile Marketing SoMoLo, Web and Apps
- Website Analytics
The Digital Marketing course is delivered through interactive and participative classroom learning, using a combination of lectures, workshops, discussion and practical case studies. Our Course Expert is a professional in the digital marketing sector with practical experience, creating and delivering online marketing campaigns on a daily basis. You will benefit from real-life examples and case studies based on global and regional online marketing practices.
By the end of this digital marketing training, you will understand the various channels and activities required to prepare, implement and manage a comprehensive digital marketing plan for your business.
Who Should Attend
This course is suitable for a variety of professions and for all levels of marketing and business experience. This course is designed for those with the responsibility of developing or implementing an organisation's online marketing strategy, such as:
- Senior management
- Marketing and Business Development Managers
- Marketing Executives
- Small Business Owners
- IT Managers
- Anyone who would like to pursue a career in digital marketing
Benefits of Attending
- Incorporate digital marketing as a vital component of your marketing strategy and your business goals
- Drive new visitor traffic to your website while improving online conversion rates
- Create and manage online advertising and marketing campaigns
- Effectively develop targeted PPC and mobile marketing campaigns
- Measure and analyse visitor traffic to your website to optimise customer retention
Continuing Professional Development (CPD)
Established in 1996, The CPD Certification Service is the independent CPD accreditation centre working across all sectors, disciplines and further learning applications and supports policies of institutional and professional organisations globally.
CPD is the term used to describe the learning activities professionals engage in to develop and enhance their abilities and keep skills and knowledge up to date. This course is an accredited Continuing Professional Development (CPD) training which means it meets CPD standards and benchmarks. The learning value has been scrutinised to ensure integrity and quality.
Christian Farioli is a digital marketing pioneer who has formerly worked with Oracle in Italy, Spain and Ireland and as Sales and Marketing Director with Al Habtoor, Dubai. He now owns several businesses and specialises in digital marketing consulting, business development and training. Christian’s areas of expertise include: digital marketing strategy, SEM/PPC, display advertising, mobile marketing and web analytics.
Christian is an Italian national who has worked on numerous online projects with major banks, event companies and digital marketing agencies. His passion for digital marketing goes back to 2003 when he pioneered the introduction of PPC in Oracle. Christian is a serial entrepreneur and wears numerous hats including: Digital Marketing Director/Trainer, Entrepreneur and Book Author. His experience comes from six years in web consulting, 10 years in sales and marketing, six years in management, and two years in training.
He has been working for and awarded by Microsoft, Oracle, Al Habtoor, major banks, event companies and digital marketing agencies.
He has launched events, concerts, companies, services and products, and has so far trained more than 1,000 marketing managers in the GCC.
Upon completion of this training course, participants will earn a digital badge.
Earners of the Digital Marketing badge are able to incorporate digital marketing as a vital component of marketing strategy and business goals and manage online advertising and marketing campaigns. They are able to drive new visitor traﬃc to a website while improving online conversion rates as well as analyse visitor traﬃc to your website to optimise customer retention.
Develop targeted PPC, SEO, mobile marketing campaigns, advanced mobile strategies, proximity marketing, budgeting, research tools
- Attend and participate in the 5 full days of training course duration, led by the designated training expert, with less than 2 hours of noted absence
- Successful completion of the course assessment
Sheikh Zayed Road
Dubai, United Arab Emirates
Telephone: +971 4 444 7444
Fax: +971 4 444 7445
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete an assessment, will receive an Informa Certificate of Completion and a digital Certificate of Continuing Professional Development (CPD UK).
Pricing excludes 5% VAT, where applicable