Certificate in Digital Marketing

Overview

This practical digital marketing course covers key aspects of digital marketing, showing you how to integrate and reach customers and grow revenues. It is suitable for a variety of professions and for all levels of marketing and business experience; and will help you to understand how to maximise online strategies and the performance of your online marketing investments. It will also provide you with insights on how digital marketing is approached from both, a client and an agency perspective.

This course provides valuable insights into:

• Digital Marketing Strategy and Planning
• Digital Display Advertising and Remarketing
• Search Engine Optimisation (SEO) Basic and Advanced Concepts
• Pay Per Click Advertising
• Mobile Marketing SoMoLo, Web and Apps
• Website Analytics

The Digital Marketing course is delivered through interactive and participative classroom learning, using a combination of lectures, workshops, discussion and practical case studies. Our Course Expert is a professional in the digital marketing sector with practical experience, creating and delivering online marketing campaigns on a daily basis. You will benefit from real-life examples and case studies based on global and regional online marketing practices.

By the end of this digital marketing training, you will understand the various channels and activities required to prepare, implement and manage a comprehensive digital marketing plan for your business.

Who Should Attend

This course is suitable for a variety of professions and for all levels of marketing and business experience. This course is designed for those with the responsibility of developing or implementing an organisation's online marketing strategy, such as:

• Senior management
• Marketing and Business Development Managers
• Marketing Executives
• Small Business Owners
• IT Managers
• Anyone who would like to pursue a career in digital marketing

Benefits of Attending

1. Incorporate digital marketing as a vital component of your marketing strategy and your business goals
2. Drive new visitor traffic to your website while improving online conversion rates
3. Create and manage online advertising and marketing campaigns
4. Effectively develop targeted PPC and mobile marketing campaigns
5. Measure and analyse visitor traffic to your website to optimise customer retention