Certificate in Corporate Communications
The landscape for Corporate Communication is changing fast. We live in an increasingly globalised world. The social media revolution continues to accelerate. Every day, millions of consumers influence many millions more at just the touch of a button. All of these things bring new threats – and opportunities – to an organisation's brand and reputation. The role of Corporate Communicators has never been more important.
Who Should Attend
This is an intermediate/advanced course designed for executives, senior managers and middle managers interested in improving the way their organisation communicates, both internally and externally.
It will appeal to communications professionals and practitioners currently working in a Corporate Communications department and who want to improve their contribution to the success of the business, or to those tasked with setting up a new Communications function.
Equally this course would benefit professionals in other disciplines, including HR, PR, CSR and Marketing, who recognise the role of Corporate Communications in engaging with customers, employees and the wider community.
Benefits of Attending
- Set up an effective Corporate Communications function (including internal communications, media relations and external communications), to ensure it adds value to your organisation
- Identify, map and meet your stakeholders’ needs for Corporate Communications
- Conduct a Communications Audit to capture current capabilities and future needs
- Develop a Corporate Communications Strategy and Plan for your organisation, which aligns to business fundamentals, captures stakeholder needs and optimises the channels available to you
- Manage difficult messages, including during times of organisational or industry change, crisis and reputation management, and handling customer complaints
- Act as a Strategic Communications Business Partner, by understanding your role as trusted advisor, the importance of personal influence, and the relationship between internal communications, employee engagement and customer satisfaction.
Continuing Professional Development (CPD)
Established in 1996, The CPD Certification Service is the independent CPD accreditation centre working across all sectors, disciplines and further learning applications and supports policies of institutional and professional organisations globally.
CPD is the term used to describe the learning activities professionals engage in to develop and enhance their abilities and keep skills and knowledge up to date. This course is an accredited Continuing Professional Development (CPD) training which means it meets CPD standards and benchmarks. The learning value has been scrutinised to ensure integrity and quality.
A professional, dynamic, and visionary trainer, coach, chairperson, public speaker and business consultant.
With over 30 years of experience in as a businesswoman, Alison began her career at the age of 18 as a leasing broker working with large and/or blue-chip organisations, building her business which she later sold at the age of 23. Moving then, as a new motheirn,t o senior leadership positions within the financial services sector, her roles included; head of training and development for a telephone bank, National partnerships manager at Aviva and regional director for Barclays Private Clients. Spans of control ranged from 10 to 500. Work streams included leading and building large, multi-disciplinary teams, developing and implementing national sales and marketing strategies, communication strategies, performance management development and implementation, departmental usept, strategic development in new markets and leading national change programmes. Effective, structured and consistent communication was, and still is, key to her success.
Working as a business consultant, she has assisted businesses from start up to exit phase, through acquisitions and mergers and conducted many board audits, viability studies and gap analysis work, often resultingin extensive cost savings for clients.
Alison is a business coach and mentor for, senior executives across many sectors, her main objective being to encourage independence and self-reliance. This often results in the emergence of entrepreneurial traits which are encouraged and developed through effective coaching and mentoring. Alison regularly assists senior executives in translating strategic direction from board meetings, into operational implementation plans.
Alison is a renowned Public speaker. She has recently spoken at Funds Forum in Monte Carlo, is due to speak at Risk Minds in Barcelona this November and regularly speaks at charity events and women networking events internationally.
As the chairperson of a national, government funded training provider and a Trustee of a children’s charity in the UK, Alison has a passion for social justice and the rights of young people and supports the ethos of “every child matters”.
Upon completion of this training course, participants will earn a digital badge.
Earners of the Certificate in Corporate Communications badge are able to implement expert corporate communications strategies, tools and techniques to protect and enhance an organisation’s brand and reputation. They are able to manage diﬃcult messages, including during times of organisational or industry change, crisis and reputation management, and handling customer complaints.
Personal influence, internal communications, employee engagement, customer satisfaction, mapping stakeholder needs, communications audit
- Attend and participate in the 5 full days of training course duration, led by the designated training expert, with less than 2 hours of noted absence.
Attend In-Person or Remotely
Attend In-Person or Remotely
|HYFLEX COURSE FEE|
Pricing excludes 5% VAT, which will be charged where applicable.
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete an assessment, will receive an Informa Certificate of Completion and a digital Certificate of Continuing Professional Development (CPD UK). A hard copy will be provided to in-person learners and a soft-copy will be provided to virtual learners.
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