- 30 Mar 2020 Dubai
With increased global competition for the best talent, the world’s leading employers are now making employer branding a top-priority. Soon every company will be on Glassdoor, which will show your employer brand rating to the world. Will Staney, formerly head of global recruiting at Glassdoor says, “Everything a candidate has ever heard, read or witnessed about your company will enter into the decision of whether to work with you.”
A great employer brand has never been more important – it also makes absolute financial sense. According to LinkedIn, companies with a strong employer brand experience a “43% decrease in the cost per hire” and a “20% increase in the rate of hire”. LinkedIn also found that a bad reputation could cost a company with 1,000 employees $7.6m in additional wages.
When McKinsey wrote their ground-breaking paper on “The War for Talent” they identified five elements for a successful talent formula that would lead to improved financial performance. One of the most important elements was to create a winning “Employee Value Proposition” or Employee Brand.
All great companies agree on one thing – that the recruitment and retention of the right employees is probably one of the biggest challenges they face. Potential hires now have the technology to measure how great you are as an employer – they are using sites such as “Glassdoor” to evaluate you before they join you. If your employer brand is weak, you will naturally lose great candidates to the competition.
You cannot spend your way out of this – according to LinkedIn’s Winning Talent Report from 2015, 53 percent of UK workers would not be tempted by a role with a high salary if the company offering it had a poor employer brand.
The CIPD point out that as jobs for life disappear, job security declines and traditional differentiators such as salary and compensation package lose their pulling power – the employer brand has emerged as the true differentiator.
Get the latest on the ins and outs of
Employer Branding in this
exclusive interview article with the
course trainer Scott Hutchinson here
Who Should Attend
This course is ideal for anyone in a position to hire great people.
- Senior leaders
- CEOs and Managing Directors
- Human Resource Managers/Directors
- Heads of Departments
- Hiring Managers
Benefits of Attending
- Build your financial case to invest into creating a strong employer brand
- Develop a strategy to present your organisation as a "great place to work"
- Communicate the values, experiences, goals and "personality" of your company in an authentic way, so you don't lose talent to others who are doing it better
- Measure the ROI of a great employee brand - measuring brand metrics into quality of hire, time to hire, cost per hire
Scott Hutchinson is a qualified international consultant, coach, trainer and mentor, trained by the modern leaders in coaching, Performance Consultants International. Currently advising on recruitment/talent management across several sectors, including professional services, technology, oil and FMCG manufacturing, with diverse clients including Coca Cola and Informa Middle East.
He has 20 years’ expertise finding leaders for the UK Consumer Sector including 75 of the UK’s Top 100 Consumer companies, and has worked for international headhunting firm, TMP Worldwide. In addition, he has his own award-winning recruitment businesses.
An exponent of the value of “marginal gains” and the GROW model of coaching, he has used both extensively and successfully throughout his consulting, coaching and training career. Scott is fascinated by what makes people excel, about why some teams and individuals achieve more and (more importantly) how they do it. He is without a doubt, obsessed with staff retention, effective team building and leadership.
Upon completion of this training course, participants will earn a digital badge.
Earners of the Employer Branding for Competitive Advantage badge are able to actively build their employer brand and manage online employer brand reviews. They are able to communicate the values, experiences, goals and "personality" of their company in an authentic way.
Creating strong employer brand, measuring ROI of a great employee brand, financial case for employer branding, employer branding implementation
- Attend and participate in the 2 full days of training course duration, led by the designated training expert, with less than 2 hours of noted absence.
- Successful completion of the course assessment
The Address Hotel, Dubai Marina
The Address Hotel, Dubai Marina
The Address Dubai Marina
Al Marsa Street
Dubai, United Arab Emirates
Telephone: +971 4 436 7777
Fax: +971 4 436 7788
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.
Pricing excludes 5% VAT, which will be charged where applicable