To Be Announced
Build your financial case to invest into creating a strong employer brand
Actively build your employer brand and manage online employer brand reviews to position your organisation as a great place to work – Attract, recruit and retain the talent you want
Sign Up for Our Professional Employer Branding for Competitive Advantage Training
Why Attend?
With increased global competition for the best talent, the world’s leading employers are now making employer branding a top-priority.
Soon every company will be on Glassdoor, which will show your employer brand rating to the world. Will Staney, formerly head of global recruiting at Glassdoor says, “Everything a candidate has ever heard, read or witnessed about your company will enter into the decision of whether to work with you.”
A great employer brand has never been more important – it also makes absolute financial sense. According to LinkedIn, companies with a strong employer brand experience a “43% decrease in the cost per hire” and a “20% increase in the rate of hire”. LinkedIn also found that a bad reputation could cost a company with 1,000 employees $7.6m in additional wages.
When McKinsey wrote their ground-breaking paper on “The War for Talent” they identified five elements for a successful talent formula that would lead to improved financia performance. One of the most important elements was to create a winning “Employee Value Proposition” or Employee Brand.
Benefits Of Attending
- Build your financial case to invest into creating a strong employer bran
- Develop a strategy to present your organisation as a “great place to work”
- Communicate the values, experiences, goals and “personality” of your company in an authentic way, so you don’t lose talent to others who are doing it better
- Measure the ROI of a great employee brand – measuring brand metrics into quality of hire, time to hire, cost per hire
COMPETENCIES
This course is hugely interactive with lots of real life situations and case studies to draw upon. The learning experience will be interesting, informative and entertaining with videos, games and group activities.
- Hiring/Sourcing
- Talent acquisition
- Search and selection
- Talent management
- Recruitment administration
- Interviewing
- Employee brand building
Run this course in-house
For over 29 years, Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requirement.
Bespoke training designed for your organisation only, combining traditional classroom setting, blended and online learning models
Is this course for you?
Who Should Attend
This course is ideal for anyone in a position to hire great people.
- Senior leaders
- CEOs and Managing Directors
- Human Resource Managers/Directors
- Heads of Departments
- Hiring Managers
- Marketers
Course Information
Program level: Advanced
LEARN MORE ABOUT THIS TRAINING COURSE
Delivered by Shad
Run this course in-house
For over 29 years, Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requirement