- 17 Oct 2021 Dubai
With increased global competition for the best talent, the world’s leading employers are now making employer branding a top-priority. Soon every company will be on Glassdoor, which will show your employer brand rating to the world. Will Staney, formerly head of global recruiting at Glassdoor says, “Everything a candidate has ever heard, read or witnessed about your company will enter into the decision of whether to work with you.”
A great employer brand has never been more important – it also makes absolute financial sense. According to LinkedIn, companies with a strong employer brand experience a “43% decrease in the cost per hire” and a “20% increase in the rate of hire”. LinkedIn also found that a bad reputation could cost a company with 1,000 employees $7.6m in additional wages.
When McKinsey wrote their ground-breaking paper on “The War for Talent” they identified five elements for a successful talent formula that would lead to improved financial performance. One of the most important elements was to create a winning “Employee Value Proposition” or Employee Brand.
All great companies agree on one thing – that the recruitment and retention of the right employees is probably one of the biggest challenges they face. Potential hires now have the technology to measure how great you are as an employer – they are using sites such as “Glassdoor” to evaluate you before they join you. If your employer brand is weak, you will naturally lose great candidates to the competition.
You cannot spend your way out of this – according to LinkedIn’s Winning Talent Report from 2015, 53 percent of UK workers would not be tempted by a role with a high salary if the company offering it had a poor employer brand.
The CIPD point out that as jobs for life disappear, job security declines and traditional differentiators such as salary and compensation package lose their pulling power – the employer brand has emerged as the true differentiator.
Get the latest on the ins and outs of
Employer Branding in this
exclusive interview article with the
course trainer Scott Hutchinson here
Who Should Attend
This course is ideal for anyone in a position to hire great people.
- Senior leaders
- CEOs and Managing Directors
- Human Resource Managers/Directors
- Heads of Departments
- Hiring Managers
Benefits of Attending
- Build your financial case to invest into creating a strong employer brand
- Develop a strategy to present your organisation as a "great place to work"
- Communicate the values, experiences, goals and "personality" of your company in an authentic way, so you don't lose talent to others who are doing it better
- Measure the ROI of a great employee brand - measuring brand metrics into quality of hire, time to hire, cost per hire
Rob Hoblin | MBA, MA, FCMI, rcds
Rob is a highly regarded and influential training consultant and coach with extensive experience and knowledge in leadership, crisis management, change management and negotiation skills. He is a former senior police officer with the MOD, who has travelled extensively throughout the world delivering strategic management related topics in the Middle East (UAE, Dubai, Oman, Qatar and Saudi Arabia), Africa (South Africa, Kenya and Ghana) and Eastern Europe (Ukraine).
Rob excels in the subjects of Performance Management, Change Management, Crisis & Risk Management, Managing Time and Stress, Presentation Skills, International Relations, Negotiation, Leadership, Counter Terrorism & Security and Emotional Intelligence. Much of his experience has been gained through working alongside the United Kingdom’s Armed Services and gaining rapid promotions in policing where he served over a third of his career time as a Chief Superintendent. Since leaving policing (2014), he has worked with a large variety of companies, across various industries in the U.K., Rest of Europe, Africa and The Middle East.
He first studied Marine Engineering where he qualified with Ordinary and Higher National Diplomas before moving on to his successful policing career where he attained an MBA (OU) and then a MA in International Studies (KCL). He is a graduate and life-long member of the Royal College of Defence Studies and a Fellow of the Chartered Management Institute (FCMI). He is also a qualified Level 7 Executive Leadership and Management Coach and is a qualified Emotional Intelligence practitioner. Rob is also a qualified International Toastmaster and regularly attends public speaking events and competitions.
Rob can operate at any level and is adept at engaging with all stakeholders. He has proven experience of working internationally for many government and commercial organisations and has a unique ability to engage and encourage those around him, using his high levels of energy, drive and enthusiasm. A specialist in emotional intelligence, Rob is a strong believer that everyone can improve their self-awareness and that in doing so, this will lead to improved engagement with those around them, leading to positive results in relationship building and the creation of improved value.
Upon completion of this training course, participants will earn a digital badge.
Earners of the Employer Branding for Competitive Advantage badge are able to actively build their employer brand and manage online employer brand reviews. They are able to communicate the values, experiences, goals and "personality" of their company in an authentic way.
Creating strong employer brand, measuring ROI of a great employee brand, financial case for employer branding, employer branding implementation
- Attend and participate in the 2 full days of training course duration, led by the designated training expert, with less than 2 hours of noted absence.
- Successful completion of the course assessment
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the assessment, will receive an Informa Certificate of Completion.
Pricing excludes 5% VAT, which will be charged where applicable