David S. Cohen
York University (YU)
- 01 Sep 2020 Dubai
Although Employee Engagement (EE) and Employee Experience (EX) are inseparably linked, it is becoming abundantly clear that companies which concentrate on employee engagement alone are not doing enough to successfully engage their people. The traditional “survey and respond” method of improving employee engagement has fallen short. A new approach is needed.
Employee engagement depends on the everyday employee experience – improving engagement requires a more intentional and proactive design of that experience.
In this three-day workshop, we will explore the relationship between employee experience and engagement, and how you can design and measure an experience that supports long-term engagement and performance. The results of this are: improved retention, higher levels of innovation, a stronger employer brand, and a sustained business strategy.
Organising staff parties, providing sleep pods and basketball courts, even catering gourmet food, will not increase your engagement scores. EE is only a reflection of the EX. It is the EX that drives engagement. All the trappings of recognition by co-workers, carrots, and extra time off, does not eliminate how one feels they are treated by management. Therefore, EE is only a reflection of a moment in time and not a reflection of how employees actually feel about the company. The course will ensure you think beyond creating an Employee Value Proposition (EVP) and EE scores. To ensure workforce stability, a positive reputation, higher levels of productivity, attracting talent, building a strong succession pipeline, it is imperative to build and sustain an employee experience that is not a KPI or a target for the quarter but a year-round and ongoing activity that defines the essence of who your company actually is and what you stand for now and into the future.
Who Should Attend
This course is ideal for anyone in a position of influence in an organisation and who wishes to create a strong employee experience and employer brand:
- CHRO and Managing Directors
- Human Resources Managers/Directors
- Department Heads
- Organisational Development professionals
- Leadership Development professionals
- Internal Communications teams
Benefits of Attending
- Apply a “Line of Sight” model that enables employees to understand their work is meaningful
- Design and measure an Employee Experience (EX) strategy that supports long-term engagement and performance
- Create a sustainable business strategy for improved retention, innovation and employer branding
- Build strategies to address the three drivers of EX
- Define Employee Engagement (EE) for your company and how to measure it in a meaningful way
David S. Cohen
David S. Cohen is a seasoned management consultant passionate about building organisations through successfully aligning their people with corporate values and corresponding behaviours. He works with leaders and employees to build an organisational talent philosophy and integrate talent management processes and practices, advancing employee experience and in turn employee engagement.
David has over 30 years of consulting experience working with organisations across all industry sectors. He has worked with companies around the globe including North America, Southeast Asia, India, Africa, Europe and the Caribbean.
He has extensive experience and success in partnering with organisations to build: their authentic values, employee engagement, leadership development, behavioural interviewing processes, onboarding, agile performance management programmes, dialogues for accountability, succession planning processes, 360˚ feedback systems, behavioural competency models, career planning processes, teambuilding activities, and organisational culture initiatives. In addition to the above, his clients frequently call upon him to coach senior leaders.
David also frequently presents at conferences globally. He has spoken on topics associated with talent management and organisational culture. He presented at The HRD Summits in Singapore, Mumbai, Bangalore, the Conference Boards of America and Canada well as conferences in Bogota, Columbia and Santiago, Chile. He is a frequent presenter at the annual HRPA Conference in Toronto, Canada and as regular keynote speaker for corporate employee meetings.
In addition to his speaking engagements, David has authored numerous articles in professional journals and newspapers on a variety of HR topics. He has authored two books, “The Talent Edge: A Behavioural Approach to Hiring, Developing and Keeping Top Performers” (John Wiley and Sons, August 2001) and “Inside the Box: Leading with Corporate Values to Drive Sustained Business Success” (Jossey-Bass September 2006).
In 2009, he received the Asia Pacific HRD Summit “HR Leadership Award’ for thought leadership in HR because of his work on developing behavioural competencies and their application to building integrated talent management systems.
David holds a doctorate in Humanistic and Behavioural Studies from Boston University with post-graduate work and teaching at the Harvard School of Education. He is on the faculty for continuing executive education at the Schulich School of Business, York University, Toronto, Canada. David also is on the faculty of Durham College in the School of Business, IT and Management and SHRM.
The Address Hotel, Dubai Marina
The Address Hotel, Dubai Marina
The Address Dubai Marina
Al Marsa Street
Dubai, United Arab Emirates
Telephone: +971 4 436 7777
Fax: +971 4 436 7788
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the assessment, will receive an Informa Certificate of Completion.
Pricing excludes 5% VAT, which will be charged where applicable