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Healthcare Marketing & Medical Tourism - Informa Middle East
Home > Training > Healthcare > Healthcare Marketing & Medical Tourism
Healthcare Marketing & Medical Tourism Training Course | Healthcare Training Course

Healthcare Marketing & Medical Tourism

Course Director

Vivek Shukla | Course Director

Vivek Shukla

Senior Advisor
Frost & Sullivan/ Surge Management Consulting, UAE

Education Partner:
The Institute of Healthcare Leadership and Management (IHLM)

Education Partners

The Institute of Healthcare  Leadership and Management (IHLM)
Course Schedule
No record found

Overview

Healthcare in the Middle East is more competitive and more international than ever. According to The Economist, in the UAE alone, there are now more than 100 hospitals, over 4,000 health centres and an unprecedented surge in medical tourism. Faced with growing demand and increasing competition, it has never been more important that the region's healthcare facilities market themselves effectively.

This unique programme enables anyone involved in marketing, promoting or advertising healthcare services, including those involved in facilitating medical tourism, to understand how and why prospective patients choose a healthcare provider. It provides comprehensive and holistic coverage of the entire discipline of marketing in healthcare, with a particular focus on the emerging phenomenon of medical tourism. Highly practical and relevant, the programme demonstrates in depth the tools and techniques with which healthcare facilities can develop and implement marketing plans capable of transforming their reputation and success.

Who Should Attend

This programme has been designed for anyone who is involved in marketing, promoting or advertising healthcare services, including those involved in facilitating medical tourism.


It will be especially useful for:

  • Healthcare Marketing, Communications, Advertising and PR Managers
  • Directors, Executives and Managers from large healthcare organisations
  • Owner/Managers of independent hospitals, health centres and clinics
  • Policy-makers and Planners from health ministries and authorities
  • Marketing Consultants and Advisers

Throughout the programme there are allocated timeslots allowing ample opportunities to practise the principles and techniques being taught using interactive exercises and case studies.

Benefits of Attending

  • Discover how effective marketing can raise demand and drive it through the doors of Your healthcare facility
  • Understand the needs and preferences of healthcare’s customers
  • Develop and Implement a marketing plan that attracts and retains patients
  • Position your healthcare in the minds of patients using an effective ‘marketing mix’
  • Learn how to use mass and personal communications to grabpatient’s attention

BC6700
Healthcare Marketing & Medical Tourism