Foundational Customer Relationship Management (fCRM) (Online Programmes) - Informa Connect Middle East
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Foundational Customer Relationship Management (fCRM) (Online Programmes) - Informa Connect Middle East
Home > Online Programmes > Marketing, Sales & Communications > Foundational Customer Relationship Management (fCRM) (Online Programmes)
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Foundational Customer Relationship Management (fCRM) (Online Programmes) Training Course | Marketing, Sales & Communications Training Course

Foundational Customer Relationship Management (fCRM) (Online Programmes)

19 September - 02 October 2021
Online Programmes

Level: Intermediate

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Course Director

Marco Ambrogio | Course Director

Marco Ambrogio


Course Schedule
  • 19 Sep 2021 Online

Overview

Duration: 2-week online course | 2 hours per week

Digital transformation seems to be taking over the way we interact with our customers, but is it really so? Is it enough
to grant our organization’s complete success?

In an ever more digitally connected world, it is becoming increasingly more difficult to reach out to the target customer segments, generate relevant leads, move them to business prospects and eventually turn them into customers. If you are looking for better options to manage your customers, start with managing customers relationships. CRM is not just about the technology or a system that we shall use, it is about a mindset that motivates us to put the customers back at the core of our projects, of our team efforts of our entire organization. The way customer relationships are managed, will determine the level of success you’re going to experience and eventually will play a key role in defining the future sustainability of your business. If you want to future-proof your business, you need to take complete ownership of your customer relationships: make sure you are creating an ecosystem for your customers to be happy to be part of, and your business will thrive in it.

Who Should Attend

This course is designed for anyone that is involved in Sales, Marketing, Business Development, Customer Care Support, After Sales Servicing and Sales Management. Regardless if you are part of or you are leading a team, understanding the key importance of CRM and how to use it to your advantage is becoming more and more important in today’s business environment.

Benefits of Attending

  • Understand how to map the customer journey
  • Appreciate the value creation process from the customer point of view
  • Understand the contribution of CRM to the leadership framework
  • Learn how to plan for a solid database design
  • Best practices for a successful CRM implementation and how to overcome resistance

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Foundational Customer Relationship Management (fCRM) (Online Programmes)