The hype around innovation is hard to miss. The pressure on businesses to define an innovation strategy and the process that delivers it is growing, as the success stories of innovative organisations like Airbnb and Netflix continue to be well-documented.
The key question for many organisations is how to start innovation, knowing that doing nothing is not an option in the fast-changing world we live in today. But daily routines, time and budget are barriers to take first steps.
Starting innovation requires a clear process, the right mindset and skills like complex problem solving, critical thinking and creativity (according to research of the World Economic Forum). Design Thinking is both a process and a mindset to solve problems for people in complex and quickly changing environments.
In this programme you will develop the necessary skills using tools and techniques for successful product, service or process innovation. This high-energy, high-pace learning-by-doing program will help you develop or strengthen your entrepreneurial skills needed to make you future-proof and will provide you with practical tools and techniques needed to start innovation.
Who Should Attend
This course is for anyone that is involved in innovation, whether it is the core of your job (e.g. being an innovation manager, innovation team lead etc.) or if you participate in projects or programs aimed at creating new value (by developing new or improving existing products, services or processes) for customers.
Attendees will go through a full Design Thinking process to understand the why, how and what of each of the five process steps. They will work with hands-on tools that help and guide them in a clear and effective way and which are useful to get innovation started while reducing risks.
Benefits of Attending
- Implement Design Thinking principles, tools and techniques to the business
- Understand user needs to reach the most desirable solution
- Solve problems based on stakeholder analysis, interviews and competitor research
- Prototype first solutions for your new business opportunities
Rody Vonk has been working as an entrepreneur for over fifteen years. He started his working life as a creative concept developer in advertising agencies. Over the years he moved over to developing marketing and communication concepts and strategies for various companies and projects. Nowadays, Rody uses his creative background to develop disruptive ideas and strategies for organisations that get stuck in their daily routine or projects. The learnings from these assignments are welcome examples and sources of inspiration in his trainings, workshops and presentations on Design Thinking, Serious Creativity and Innovation.
In his programs and presentations, Rody helps his audiences to develop the right mindset and skills needed for innovation. Using tools and techniques from design thinking and lean start-up, he takes participants and audiences on an innovation detour. A critical look at what the real problem is that needs to be solved, ideation sessions that inspire people to come up with those extreme ideas as food for disruption and a human centered approach to stay on track with reality are part of this journey. As a part of his trainings he inspires organisations to find new (market) opportunities by innovating their business model.
The trainings Rody facilitates are characterised by the combination of theory and practical group work. Hands-on activities and group discussion as well as interactive exercises and the application of different tools and techniques blend throughout his trainings.
Rody has trained, inspired and coached a great variety of people, anywhere from board room members of national banks to university and high school students in startup bootcamps, innovation projects and trainings on solving (social) issues. He works internationally and has previously facilitated programs in Accra (Ghana), Dubai, Sharjah, Abu Dhabi, Riyadh, Amsterdam, Brussels, Munich and London.
Some of the clients Rody has worked for are: Ministry of Education Riyadh (Saudi Arabia), Abu Dhabi Commercial Bank, NFU Mutual (Insurances, United Kingdom), Deloitte UK, MTN Ghana (Telecommunications), Erasmus Medical Center Rotterdam (Netherlands), Public Works Netherlands, Police Organisation Netherlands, Rabobank (national bank), Dutch/ Belgian Language Union, City of Leiden, University of Leiden, Dutch national broadcasting associations & Informa UK, & MEA.
Furthermore, Rody is affiliated with Speakers Academy, the biggest Dutch booking agency for speakers, coaches and trainers. He regularly publishes blogs and podcasts on innovation and creativity and is part of the Expert Podcast Network of the Dutch commercial radio station Business News Radio. In 2018, Rody gave a TED-presentation on Serious Creativity which can be viewed online https://www.youtube.com/watch?v=zlB7fcTe_FI
Pricing excludes 5% VAT, which will be charged where applicable