This practical digital marketing course covers key aspects of digital marketing, showing you how to integrate and reach customers and grow revenues. It is suitable for a variety of professions and for all levels of marketing and business experience; and will help you to understand how to maximise online strategies and the performance of your online marketing investments. It will also provide you with insights on how digital marketing is approached from both, a client and an agency perspective.
This course provides valuable insights into:
- Digital Marketing Strategy and Planning
- Digital Display Advertising and Remarketing
- Search Engine Optimisation (SEO) Basic and Advanced Concepts
- Pay Per Click Advertising
- Mobile Marketing SoMoLo, Web and Apps
- Website Analytics
Who Should Attend
This course is suitable for a variety of professions and for all levels of marketing and business experience. This course is designed for those with the responsibility of developing or implementing an organisation's online marketing strategy, such as:
- Senior management
- Marketing and Business Development Managers
- Marketing Executives
- Small Business Owners
- IT Managers
- Anyone who would like to pursue a career in digital marketing
Benefits of Attending
- Incorporate digital marketing as a vital component of your marketing strategy and your business goals
- Drive new visitor traffic to your website while improving online conversion rates
- Create and manage online advertising and marketing campaigns
- Effectively develop targeted PPC and mobile marketing campaigns
- Measure and analyse visitor traffic to your website to optimise customer retention
Continuing Professional Development (CPD)
Established in 1996, The CPD Certification Service is the independent CPD accreditation centre working across all sectors, disciplines and further learning applications and supports policies of institutional and professional organisations globally.
CPD is the term used to describe the learning activities professionals engage in to develop and enhance their abilities and keep skills and knowledge up to date. This course is an accredited Continuing Professional Development (CPD) training which means it meets CPD standards and benchmarks. The learning value has been scrutinised to ensure integrity and quality.
Christian Farioli is a digital marketing pioneer who has formerly worked with Oracle in Italy, Spain and Ireland and as Sales and Marketing Director with Al Habtoor, Dubai. He now owns several businesses and specialises in digital marketing consulting, business development and training. Christian’s areas of expertise include: digital marketing strategy, SEM/PPC, display advertising, mobile marketing and web analytics.
Christian is an Italian national who has worked on numerous online projects with major banks, event companies and digital marketing agencies. His passion for digital marketing goes back to 2003 when he pioneered the introduction of PPC in Oracle. Christian is a serial entrepreneur and wears numerous hats including: Digital Marketing Director/Trainer, Entrepreneur and Book Author. His experience comes from six years in web consulting, 10 years in sales and marketing, six years in management, and two years in training.
He has been working for and awarded by Microsoft, Oracle, Al Habtoor, major banks, event companies and digital marketing agencies.
He has launched events, concerts, companies, services and products, and has so far trained more than 1,000 marketing managers in the GCC.
Pricing excludes 5% VAT, which will be charged where applicable