More and more people are talking about Business Model Innovation, using success stories like Nespresso and Google as examples. But what exactly is Business Model innovation, how can your organisation benefit from it and how exactly do you get started?
While technology innovation, product/service innovation and even process innovation are often taught, it is business model innovation that is driving the growth or many enterprises. Research has shown that innovating your business model can create up to 25 times the competitive advantage compared to product and process innovation.
However, only 17% of companies have looked at their business model and compared it with their competitors. It’s time to change that focus! Leading companies such as Google, Xerox, GE, Amazon and others owe much of their success and even existence, in many cases, to Business Model Innovation.
This course takes a practical approach to understanding, teaching and building business models. Whether it is breaking down business models into their fundamental components, analysing the current models used in certain industries, or synthesizing new models from models existing in various industries, this course aims to Place Business Model Innovation at the centre of the value creation.
Participants will be inspired by numerous examples and will walk away with creative mindsets and practical toolkits that will boost their performance. They will master the language of Business Model Innovation, as well as learn hands-on tools that will help them to generate new business models to rapidly improve business performance and growth.
Who Should Attend
This course is relevant for anyone who wants to build both, individual and organisation capacities to implement business model innovation using high-impact transformative learning to inspire change, and to learn to think in a different way.
This course helps corporate executives to overcome the uncertainty, complexity and pain of business model innovation. It equips them with the understanding, knowledge and practical tools to build a business model that better satisfies the needs of the customer than existing (competitors’) models – as well as improved efficiencies, increased market share and maximised returns.
Benefits of Attending
- Apply the concepts and tools of Business Model Innovation to generate new business models
- Implement cutting-edge ideas in Business Model Innovation in your organisation
- Create a unique, relevant, hard-to-copy value proposition aligned with market trends
Rody Vonk has been working as an entrepreneur for over fifteen years. He started his working life as a creative concept developer in advertising agencies. Over the years he moved over to developing marketing and communication concepts and strategies for various companies and projects. Nowadays, Rody uses his creative background to develop disruptive ideas and strategies for organisations that get stuck in their daily routine or projects. The learnings from these assignments are welcome examples and sources of inspiration in his trainings, workshops and presentations on Design Thinking, Serious Creativity and Innovation.
In his programs and presentations, Rody helps his audiences to develop the right mindset and skills needed for innovation. Using tools and techniques from design thinking and lean start-up, he takes participants and audiences on an innovation detour. A critical look at what the real problem is that needs to be solved, ideation sessions that inspire people to come up with those extreme ideas as food for disruption and a human centered approach to stay on track with reality are part of this journey. As a part of his trainings he inspires organisations to find new (market) opportunities by innovating their business model.
The trainings Rody facilitates are characterised by the combination of theory and practical group work. Hands-on activities and group discussion as well as interactive exercises and the application of different tools and techniques blend throughout his trainings.
Rody has trained, inspired and coached a great variety of people, anywhere from board room members of national banks to university and high school students in startup bootcamps, innovation projects and trainings on solving (social) issues. He works internationally and has previously facilitated programs in Accra (Ghana), Dubai, Sharjah, Abu Dhabi, Riyadh, Amsterdam, Brussels, Munich and London.
Some of the clients Rody has worked for are: Ministry of Education Riyadh (Saudi Arabia), Abu Dhabi Commercial Bank, NFU Mutual (Insurances, United Kingdom), Deloitte UK, MTN Ghana (Telecommunications), Erasmus Medical Center Rotterdam (Netherlands), Public Works Netherlands, Police Organisation Netherlands, Rabobank (national bank), Dutch/ Belgian Language Union, City of Leiden, University of Leiden, Dutch national broadcasting associations & Informa UK, & MEA.
Furthermore, Rody is affiliated with Speakers Academy, the biggest Dutch booking agency for speakers, coaches and trainers. He regularly publishes blogs and podcasts on innovation and creativity and is part of the Expert Podcast Network of the Dutch commercial radio station Business News Radio. In 2018, Rody gave a TED-presentation on Serious Creativity which can be viewed online https://www.youtube.com/watch?v=zlB7fcTe_FI
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