According to a 2019 survey by Indeed (and countless other surveys), the decision to join an organisation is heavily influenced by its online reputation. An effective online brand is more important than ever. If you want to build a great talent pool to save time and money, it starts with building a great social recruiting presence.
Social recruiting has become a key part of almost every top hiring operation, helping companies get proactive and engage relevant candidates who haven’t applied. It is frightening how easy it is to make social recruiting mistakes. Many recruiters don’t even realise where they are going wrong.
By the end of the course, you will be confident and in control of a working online plan to boost your social presence. Our learning style will be interesting, informative and entertaining with lots of exercises and activities. Bring your laptop – we will be going online!
You will receive templates to take away, case studies, and a template plan to take away to build your strategy.
Who Should Attend
This course is designed for anyone who is involved in recruitment or leading recruitment strategies. It is designed as a crash course in Social Hiring.
- Recruitment professionals
- Talent Acquisition & Sourcing staff
- Senior HR Executives
- Social Recruiting Strategists
- Social Marketing Strategist
- Digital Media Strategists for Talent Acquisition
- Employer Branding/Recruitment Marketing professionals
Benefits of Attending
- Develop your social recruitment strategy
- Maximise your candidate journey and experience
- Establish a strong employer brand
- Set measurable goals to attract, engage and retain talent
- Develop compelling content to tell authentic stories of your company
- Create employee advocates to strengthen your brand messaging
- Stand out amongst in-demand candidates
- Reduce recruitment costs
Scott Hutchinson is a qualified international consultant, coach, trainer and mentor, trained by the modern leaders in coaching, Performance Consultants International. Currently advising on recruitment/talent management across several sectors, including professional services, technology, oil and FMCG manufacturing, with diverse clients including Coca Cola and Informa Middle East.
He has 20 years’ expertise finding leaders for the UK Consumer Sector including 75 of the UK’s Top 100 Consumer companies, and has worked for international headhunting firm, TMP Worldwide. In addition, he has his own award-winning recruitment businesses.
An exponent of the value of “marginal gains” and the GROW model of coaching, he has used both extensively and successfully throughout his consulting, coaching and training career. Scott is fascinated by what makes people excel, about why some teams and individuals achieve more and (more importantly) how they do it. He is without a doubt, obsessed with staff retention, effective team building and leadership.
Pricing excludes 5% VAT, which will be charged where applicable