Crisis Management & Communications (Online Training)

Course Director

Pam Jackson PhD, CPHQ Pam Jackson, is a highly trained economist, an experienced public policy advisor, and a quality management expert. She is an American living in Dubai with more than a decade of experience with the U.S. Congress in Washington, D.C. and several years’ experience in the healthcare and quality management sector in the UAE and neighboring countries. Her work includes federal emergency management, public finance, personnel and performance management coaching along with healthcare operations and management. Her experience in crisis management and communications includes training and developing teams and staff members in response to a variety of crises, including healthcare failures and patient safety violations; operational failures and mismanagement; and disaster recovery. A notable part of her past experience with the U.S. Congress includes leading teams, public policy response, personnel and communication management for Hurricane Katrina in 2005, the housing crisis of 2007, the global financial crisis of 2008, the British Petroleum oil spill of 2010, and the Boston Marathon Bombing of 2013. In the UAE, her crisis communications consulting has involved healthcare facilities, fast food restaurants, and marketing firms experiencing adverse events. As an expert in communication Pam has assisted clients in forecasting potential crises and producing plans for their response to minimise damage, enforce recovery, and re-establish trust. Examples of her projects include: Developed and implemented a strategy to communicate federal resources available in response to multi-state devastation in response to both Hurricane Katrina and oil spill. Project involved more than five states serving over 10 million potential victims. Designed, tested, and implemented internal communication content and delivery plan in response to active shooter incident at U.S. Congressional buildings and bomb threats associated with the Boston Marathon bombing. Consulted with more than 200 congressional members over two-year period to develop policy and design and implement communication about those policies in response to housing crises in their respective districts. Project-managed internal communication for Emirates Integra as a new medical clinic startup in Dubai Healthcare City successfully creating high functioning management team creating and implementing regulatory guidelines. Created media and marketing plans along with social media campaign for fast-food franchise in crisis as a result of failed health inspection made public.