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Category: Marketing

7 Mistakes to Avoid when Measuring Innovation

December 12th, 2018

The purpose of all innovation metrics is the same: to gather data you can rely on when making decisions. Because...

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How Diet Coke Took Brand Strategy in Its Own...

June 4th, 2018

by Jonathan Crowl | The Content Standard by Skyword A brand is a powerful thing. And where brands are concerned,...

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How many ads do you remember seeing yesterday?

May 20th, 2018

The Motivation, Emotion and Repetition (MER) framework for marketing Our collective understanding of marketing has a massive hangover from the...

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9 Storytelling Techniques to Elevate Your Sales Pitch

May 9th, 2018

By Emily Bauer | Content Marketing for Propeller CRM Who doesn’t enjoy a good story? Regardless of who your target...

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The Role of Digitization in the Competitive Business World

July 20th, 2016

Digitization is the use of digital technologies to change a business model and provide new revenue and value-producing opportunities; it...

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