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Category: Business

Leading vs. Managing

September 23rd, 2018

If you are a newly appointed leader, lead a very diverse team (not just demographically; even their job duties have...

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Master These 5 Skills To Become A Professional Secretary

Master These 5 Skills To Become A Professional Secretary

August 15th, 2018

As a modern-day secretary, you will have to take on a wide range of duties and responsibilities. You won’t only handle...

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10 Tips For A Better Business Analyst Project Manager...

July 3rd, 2018

The business analyst and project manager are team players on a project. As is common the business analyst and project...

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Why your strategy needs bold moves, not just bold...

June 6th, 2018

Why your strategy needs bold moves, not just bold forecasts February 21, 2018 – Mark Twain beautifully summarized the typical...

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How Diet Coke Took Brand Strategy in Its Own...

June 4th, 2018

by Jonathan Crowl | The Content Standard by Skyword A brand is a powerful thing. And where brands are concerned,...

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How many ads do you remember seeing yesterday?

May 20th, 2018

The Motivation, Emotion and Repetition (MER) framework for marketing Our collective understanding of marketing has a massive hangover from the...

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