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Certificate In Marketing Planning - Informa Middle East
Home > Training > Marketing, Sales & Communications > Certificate In Marketing Planning
Certificate In Marketing Planning Training Course | Marketing, Sales & Communications Training Course

Certificate In Marketing Planning

24 September - 27 September 2018
Sheraton Hotel, Mall of the Emirates, Dubai, UAE

Level: Advanced

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Course Director

Graham Hollins | Course Director

Graham Hollins

Consultant / Trainer
UK

Course Schedule
  • 24 Sep 2018 Dubai

Overview

Annual Marketing Planning is central to the business planning process and thus is crucially important to all senior management. All organisations need to examine their markets more intensively and understand their customers and the competition. They need to be able to discern what are the major challenges they face and to have a clear plan of what is the best strategy required to meet those challenges. They need to set and measure the correct goals to achieve the best business results. They need to know how to use their brands most effectively and implement plans efficiently, using all available channels.

This course provides the tools and techniques and a chance to practice your Marketing Planning and the decisions you make more powerful. You will realise the importance of marketing in getting the organisation to understand and recognise the vital elements needed to produce an effective and powerful marketing strategy while implementing the resulting plans.

Who Should Attend

As Marketing Planning is central to the business planning process this course is suitable for all senior management, not just those involved in marketing and sales.

In fact, Marketing Planning is too important to be left to the marketing department, and the strategic planning, product development, finance, sales and manufacturing/operations management should be involved.

This course is also aimed at anyone responsible for managing Marketing Planning with their teams.

Benefits of Attending

  • Challenge your current thinking and approach to Marketing Planning
  • Apply fresh thinking to reflect the benefits of Marketing Planning on the whole business
  • Extend your range of planning tools and techniques, and come away with ideas that will help achieve your corporate performance goals
  • Apply disciplined solutions to key marketing challenges and identify opportunities
  • Develop fully evaluated marketing strategy proposals that are supported with a clear investment appraisal/business case
  • Grow your business by reacting to market changes, threats and opportunities
  • Increase profitability and market share

BC7169
Certificate In Marketing Planning