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Transforming your IT Division
Re-invent Your IT Department, To Achieve An Agile And Pro-active IT Organisation
11 – 14 March 2018
Kempinski Hotel, Mall of the Emirates, Dubai, UAE
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"IIR (Informa) Strikes again! Revolutionary concepts for those seeking radical change to ways of looking at business in today's information age. IIR (Informa) great effort!"

Tariq Bashwari
Planning Analyst
Saudi Aramco

"This event provides the building blocks for becoming not only an effective worker, but also for developing into a genuine and sincere human being."

Cynthia Fernandes
Services and Travel Buyer
Masterfoods ME

"It is a life changing course that touches all aspects of one's life."

Mohammed Al-Fariss
Staff Projects Engineer

"An excellent course – adds real value to our experience."

Omar Jahameh
Finance Supervisor
Qatar Airways

"IIR (Informa) is able to recognise and develop new trends. The delivery of innovative case studies adds tremendous value to conferences. This gives delegates the perfect balance between theory and practice. I believe in its formula."

Professor Robert Kaplan
Harvard University


In today’s business climate, companies are striving for Business Excellence and even Customer Excellence. This means that your IT service has to support, and often even fuel, the required transformations of the business.

Unfortunately in practice, with a confusing array of IT best practices and frameworks, limited progress has been made in improving the contribution of IT services and their business alignment. Timeliness, fit- for-purpose, cost efficiency and transparency are still less than they should be.

Business managers are usually not too satisfied about IT performance or about IT transparency. Too often, this leads to adverse reactions such as improperly managed outsourcing actions. These may seem to reduce cost and improve delivery at first sight, but can easily worsen the situation, e.g. damage business flexibility and time to market, while only delivering sub-optimal cost benefits. Today’s businesses require a more practical, more effective and more aligned IT-improvement. IT itself needs to transform!

This course offers a proven approach by replacing the traditional IT process views by a new paradigm. You will be able to achieve a drastic re-alignment of your IT operations and the business will start to appreciate IT as a strategic partner, instead of just a support and a cost.

This Training Is About:

  • Analysing your current position vis-à-vis your internal clients
  • Analysing your current processes, throughout the complete
  • Information Value Chain (including IT governance, IT demand, IT supply)
  • Collecting the most relevant facts on your performance
  • Defining improvement requirements, with maximum effect
  • Selecting best practices, from the confusingly available variety: COBIT, ITIL, PMP, Prince2, CMMi, SCRUM, etc.
  • Planning practical, structural improvements
  • Achieving quick wins, for immediate improvement of your relation with the business
  • Influencing your internal clients (and your boss) to take up their own role in creating value-add
Course Content
  • Introductions And Activity On Your Own IT Organisation
  • Understanding Your Challenges
  • The Information Value Chain, For Maximum Business Value
  • Assessment And Strategy Formulation
  • Organising IT Governance
  • Defining And Communicating Your IT Services
  • Designing Your IT Process Architecture
  • Improving Your IT Processes
  • Re-designing Organisational Structure For Your IT Department
  • Organising Relationship Management
  • Managing The Transformation
  • Applying Organisational Change Management To ‘The IT Professional’
  • Developing An Action Plan
  • Evaluation & Wrap Up
Who Should Attend
  • CFOs, CIOs and IT Directors, IT Strategists and IT Governance Consultants
  • Newly appointed CIO’s and IT Managers
  • Managers of IT Relationship Management, Managers of Service Management, Change Managers and Programme Managers of IT Improvement Programmes
Benefits Of Attending
  • Reposition your IT department by improving its impact on, and appreciation by, the business
  • Organise effective IT relationship management and expectation management, rapidly improving relations with the business
  • Measure the quality/cost ratio of your IT services and improve it
  • Understand and apply all relevant improvement concepts from both IT industry and management sciences, such as COBIT 5, ITIL 3, core competencies and lean
  • Understand what it takes for real IT leadership
  • Propagate a self-steering IT organisation, to allow you more time devoted to strategy development

    Fred van Leeuwen


    Fred van Leeuwen is an international authority in the field, with a career dedicated to making IT work in companies. He has written thought-provoking publications on the subject and has lectured on nearly all the continents, to share his experiences with IT Directors, CIOs, CFOs, COOs, Marketing Directors and other Board Members.

    He is a true pioneer in the field. During his 40 years in the profession, he has worked in every conceivable IT discipline, including IT strategy formulation, programme management, process improvement, application development, technical infrastructure design and service management. He combines his knowledge of the content matter with excellent skills in organisational change management and a wide experience in multicultural management.

    His primary focus leans towards how companies can create more value from IT. He seeks to improve an understanding of the processes involved, to highlight the roles at board level and to improve the management competencies involved. He has also contributed to an academic programme for developing agile and innovative IT governance and principles embodied in Cobit 5.

    Fred is a sought after speaker and author. His latest publications include a book on improving the IT function and articles on IT governance and on the role of the board in IT value generation.

    A few years ago, in private life, he pushed boundaries to the extreme gaining new insights during a nine-month journey on his 10-meter yacht, rounding the Atlantic Ocean with his son. From this, he gained a lot of leadership lessons, some of which he will share with you.

    Kempinski Hotel, Mall of the Emirates

    Dubai, United Arab Emirates

    Kempinski Hotel Mall of the Emirates

    Celebrate the 10 year anniversary of Kempinski Hotel Mall of the Emirates which is connected to the award winning Mall of the Emirates, retailing 560 prestigious brands, a 24 screen multiplex cinema and the region's largest indoor ski slope and snow park.

    With 393 rooms and suites, including 20 stunning Aspen Chalets, we boast some of the most unique and modern accommodations. All rooms are well equipped with the state of the art technology for your comfort.

    A destination guaranteed to create memorable moments for business or leisure travelers; we welcome you to a five star luxury retreat.

    Kempinski Hotel Mall of the Emirates Dubai
    Sheikh Zayed Road, Al Barsha
    P.O. Box 120679
    Dubai, United Arab Emirates

    Tel +971 4 341 0000
    Fax +971 4 341 2327


    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    T:+971-4-407 2693
    F:+971-4-407 2517


    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

Date Course Fee Before
31 December 2017
Course Fee Before
4 February 2018
Final Fee
11 – 14 March 2018
US$ 3,995 US$ 4,495 US$ 4,995

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.

Pricing excludes 5% VAT, where applicable


Book and pay full fee for two colleagues and the third attends for FREE

  • Not applicable in conjunction with corporate discounts
  • Payment to be settled before start of the course to avail the offer
  • This offer is not applicable on Early Bird Prices

For more information, email Andy Watts on

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