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Certificate in Strategy Implementation
شهادة في تنفيذ الاستراتيجية
The Capabilities, Processes, Tools & Disciplines for Successful Strategy Execution
19 – 23 November 2017
The Address Hotel, Dubai Marina, Dubai, UAE
4 – 8 March 2018
Conrad Hotel, Dubai, UAE
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Saudi Aramco

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Masterfoods ME

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Qatar Airways

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Professor Robert Kaplan
Harvard University

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Certificate In Strategy Implementation

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Listen to Alan Fell on Aligning The Employee To The Organisation's Strategy

"Planning is relatively easy – the difficult bit is to deliver what we have planned" – this general theme is universally recognised by business management.

This carefully structured course, which runs in association with The George Washington University School of Business, directly addresses the underlying challenges of achieving successful strategy execution.

من المعلوم أن كافة الشركات تكافح من أجل تنفيذ الاستراتيجية التي تختارها ومن أجل الإيفاء بوعودها.

تتناول هذه الدورة التدريبية القضايا الرئيسية التي تحتاج إلى الإدارة بغية تنفيذ الاستراتيجية بنجاح.

  • Vision And Goals
  • Defining The Strategy
  • Measuring And Targeting Strategic Performance
  • Cascading Strategy And Achieving An Aligned Organisation
  • Aligning Projects And Financial Budgets To The Organisation's Strategy
  • Strategy Co-ordination And Management: The "Strategy Office"
  • Strategy Focused Organisation – How Good Are Your Organisation's Processes?
  • Strategy Management Tools
  • Unexpected Events: Managing Strategy In Turbulent Times
  • Effective Monitoring Of Strategic Progress
  • Strategic Leadership
  • Change Management And Communication
  • Performance Culture And Accountability
  • Managing Scandals And Ethical Misbehaviour

يتناول البرنامج ثلاثة محاور رئيسية وهي:

  • القدرات والعمليات والأدوات اللازمة لتنفيذ الاستراتيجية بنجاح
  • العمليات الداعمة لتنفيذ الاستراتيجية – مع الإشارة إلى تطوير واستخدام مؤشرات الأداء الرئيسية (فما يمكن قياسه يمكن إدارته)
  • البيئة الثقافية المحيطة والسلوكيات – مع الإشارة إلى القيادة والاتصال وإدارة التغيير وثقافة الأداء
Who Should Attend

This course is designed for anyone who is responsible for preparing and implementing business plans and proposals. It is ideal for people who have to propose new business ideas to people in their own company – at any level such as planning, finance, accounts, development, operations, business development, strategic planning, business process re-engineering and strategy.

تم تصميم هذه الدورة لأي مسؤول عن إعداد وتنفيذ خطط العمل والمقترحات. وهي مثالية للأشخاص المسؤولين عن اقتراح أفكار عملية جديدة على إدارة الشركة التي يعملون فيها وذلك يشمل كافة المستويات التي تتمثل بالتخطيط والمحاسبة والتطوير والعمليات وتطوير الأعمال والتخطيط الاستراتيجي وإعادة هندسة العمليات ووضع الاستراتيجية.

Benefits Of Attending
  • Understand the key components of a successful strategy management system
  • Develop an Execution Toolkit to take back to your organisation
  • Learn about the principal processes necessary to support making your strategy work
  • Find out the key cultural/behavioural factors that require proactive management, and which frequently act as the Number One blockage to successful strategy implementation
  1. فهم العناصر الرئيسية لنظام إدارة الاستراتيجية الناجح
  2. تعلم كيفية تطوير واستخدام مؤشرات الأداء الرئيسية الاستراتيجية ذات الصلة (فما يمكن قياسه يمكن إدارته)
  3. فهم كيفية دعم تنفيذ الاستراتيجية من خلال سلوكيات أكثر ليونة كالقيادة وإدارة التغيير وابتكار أداء فعّال وتعزيز الثقافة اللازمة
Course Director

    Alan Fell
    Director, Alan Fell Consultancy Ltd., UK
    Senior Consultant, Balanced Scorecard Institute, USA

    Alan Fell is a UK-based and internationally recognised and respected specialist in the subject of Strategy Management. He brings a special focus on both the development and usage of the Balanced Scorecard (the Number One strategy management tool) and the challenges of successfully implementing the chosen strategy of the organisation.

    After a successful career at senior executive level with a major UK bank, Alan has operated as an independent management consultant and trainer for the last 19 years, helping organisations and individual training delegates to improve their strategy management capabilities. During this period, he ran well over 300 training programmes/workshops, the majority in association with Informa Middle East – with whom he operates exclusively across the GCC.

    During this 19-year period, Alan has focused upon both the Middle East and SE Asia markets, with 70% of his work related across the GCC and encompassing a wide range of industry sectors. He has extensive experience in consulting, at executive levels, with organisations as they address the challenges of successful strategy management.

    He is a Senior Associate of the Balanced Scorecard Institute (www.balancedscorecard.org) and runs many public training and in-house engagements across the GCC, in partnership with Informa. He is also a member of the Beyond Budgeting Round Table (www.bbrt.org) bringing a fresh approach to the challenges of executive management philosophy.

    Alan has chaired many of Informa's conferences on Strategy/ Balanced Scorecard, and has frequently been Chairman for Drs. Kaplan and Norton during their highlight visits to the GCC.

Venue and Accommodation

    The Address, Dubai Marina


    The Address Dubai Marina
    Dubai Marina
    P.O. Box 32923, Dubai, UAE
    T: +971 4 4367777
    F: +971 4 4367788
    W: http://www.theaddress.com/en/hotel/dubai-marina

    click here for directions

    Standing tall in the heart of one of Dubai's most vibrant neighbourhoods, where crystal waters shimmer against modern architecture and luxury yachts moor alongside trendsetting restaurants, The Address Dubai Marina is a haven for the discerning traveller.

    With 200 luxurious rooms, five superb restaurants and lounges, a relaxing spa, spectacular infinity pool and state of the art meeting and event facilities, The Address Dubai Marina will keep you refreshed and inspired.

    Perfectly situated for your business needs, The Address Dubai Marina is just a short ride away from Dubai Media and Internet Cities, Knowledge Village, Jebel Ali Free Zone, and within walking distance from the metro station.

    And what is business without a little fun? With the white sand beaches of the Arabian Gulf just a stroll away, and the hotel's direct link to the stylish Dubai Marina Mall, The Address Dubai Marina gives you every reason to extend your stay and unwind.


    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    T:+971-4-407 2693
    F:+971-4-407 2517
    E: hospitality@informa.com


    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

    Conrad Hotel, Dubai

    Dubai, United Arab Emirates

    Conrad Hotel, Dubai, UAE

    Located conveniently in the hub of Dubai's commercial centre on Sheikh Zayed Road, Conrad Dubai is a stylish city haven within close proximity to Dubai's international financial and convention centre, one of the world's fastest growing airports, as well as world-class shopping destinations.

    • Impressive 54-story hotel
    • 555 luxury rooms and suites
    • Restaurant & Bar collection of 3 contemporary venues
    • One of the largest meeting spaces in the city, with a total area of 4,400 sqm
    • 5,500 sqm outdoor urban pool oasis
    • Fully equipped spa of 2,000 sqm
    • Full valet parking and automated car park with 1,056 parking spaces
    • Most convenient access to the World Trade Centre

    Conrad Dubai
    Sheikh Zayed Road
    P.O. Box 115143 Dubai
    Dubai, United Arab Emirates

    Tel +971 (4) 444 7444
    Fax +971 (4) 444 7445



    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    T:+971-4-407 2693
    F:+971-4-407 2517
    E: hospitality@informa.com


    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

Course Fees
Date Course Fee Before
10 September 2017
Course Fee Before
15 October 2017
Final Fee
19 – 23 November 2017
US$ 4,495 US$ 4,995 US$ 5,495
Date Course Fee Before
24 December 2017
Course Fee Before
28 January 2018
Final Fee
4 – 8 March 2018
US$ 4,495 US$ 4,995 US$ 5,495
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the course assessment will receive an Informa Certificate of Completion.

Pricing excludes 5% VAT, where applicable


Book and pay full fee for two colleagues and the third attends for FREE

  • Not applicable in conjunction with corporate discounts
  • Payment to be settled before start of the course to avail the offer
  • This offer is not applicable on Early Bird Prices

For more information, email Andy Watts on a.watts@informa.com

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