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Certificate in Strategy Implementation
شهادة في تنفيذ الاستراتيجية
The Capabilities, Processes, Tools & Disciplines for Successful Strategy Execution
13 – 17 August 2017
Venue TBC, Dubai, UAE
19 – 23 November 2017
Venue TBC, Dubai, UAE
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"IIR (Informa) Strikes again! Revolutionary concepts for those seeking radical change to ways of looking at business in today's information age. IIR (Informa) great effort!"

Tariq Bashwari
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Saudi Aramco

"This event provides the building blocks for becoming not only an effective worker, but also for developing into a genuine and sincere human being."

Cynthia Fernandes
Services and Travel Buyer
Masterfoods ME

"It is a life changing course that touches all aspects of one's life."

Mohammed Al-Fariss
Staff Projects Engineer

"An excellent course – adds real value to our experience."

Omar Jahameh
Finance Supervisor
Qatar Airways

"IIR (Informa) is able to recognise and develop new trends. The delivery of innovative case studies adds tremendous value to conferences. This gives delegates the perfect balance between theory and practice. I believe in its formula."

Professor Robert Kaplan
Harvard University

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Certificate In Strategy Implementation

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Listen to Alan Fell on Aligning The Employee To The Organisation's Strategy

"Planning is relatively easy – the difficult bit is to deliver what we have planned" – this general theme is universally recognised by business management.

This carefully structured course, which runs in association with The George Washington University School of Business, directly addresses the underlying challenges of achieving successful strategy execution.

من المعلوم أن كافة الشركات تكافح من أجل تنفيذ الاستراتيجية التي تختارها ومن أجل الإيفاء بوعودها.

تتناول هذه الدورة التدريبية القضايا الرئيسية التي تحتاج إلى الإدارة بغية تنفيذ الاستراتيجية بنجاح.

  • Vision And Goals
  • Defining The Strategy
  • Measuring And Targeting Strategic Performance
  • Cascading Strategy And Achieving An Aligned Organisation
  • Aligning Projects And Financial Budgets To The Organisation's Strategy
  • Strategy Co-ordination And Management: The "Strategy Office"
  • Strategy Focused Organisation – How Good Are Your Organisation's Processes?
  • Strategy Management Tools
  • Unexpected Events: Managing Strategy In Turbulent Times
  • Effective Monitoring Of Strategic Progress
  • Strategic Leadership
  • Change Management And Communication
  • Performance Culture And Accountability
  • Managing Scandals And Ethical Misbehaviour

يتناول البرنامج ثلاثة محاور رئيسية وهي:

  • القدرات والعمليات والأدوات اللازمة لتنفيذ الاستراتيجية بنجاح
  • العمليات الداعمة لتنفيذ الاستراتيجية – مع الإشارة إلى تطوير واستخدام مؤشرات الأداء الرئيسية (فما يمكن قياسه يمكن إدارته)
  • البيئة الثقافية المحيطة والسلوكيات – مع الإشارة إلى القيادة والاتصال وإدارة التغيير وثقافة الأداء
Who Should Attend

This course is designed for anyone who is responsible for preparing and implementing business plans and proposals. It is ideal for people who have to propose new business ideas to people in their own company – at any level such as planning, finance, accounts, development, operations, business development, strategic planning, business process re-engineering and strategy.

تم تصميم هذه الدورة لأي مسؤول عن إعداد وتنفيذ خطط العمل والمقترحات. وهي مثالية للأشخاص المسؤولين عن اقتراح أفكار عملية جديدة على إدارة الشركة التي يعملون فيها وذلك يشمل كافة المستويات التي تتمثل بالتخطيط والمحاسبة والتطوير والعمليات وتطوير الأعمال والتخطيط الاستراتيجي وإعادة هندسة العمليات ووضع الاستراتيجية.

Benefits Of Attending
  • Understand the key components of a successful strategy management system
  • Develop an Execution Toolkit to take back to your organisation
  • Learn about the principal processes necessary to support making your strategy work
  • Find out the key cultural/behavioural factors that require proactive management, and which frequently act as the Number One blockage to successful strategy implementation
  1. فهم العناصر الرئيسية لنظام إدارة الاستراتيجية الناجح
  2. تعلم كيفية تطوير واستخدام مؤشرات الأداء الرئيسية الاستراتيجية ذات الصلة (فما يمكن قياسه يمكن إدارته)
  3. فهم كيفية دعم تنفيذ الاستراتيجية من خلال سلوكيات أكثر ليونة كالقيادة وإدارة التغيير وابتكار أداء فعّال وتعزيز الثقافة اللازمة
In Association With

    The George Washington University (GWU)

    The George Washington University School of Business is dedicated to excellence in its teaching and research about management within the United States and internationally. The school has a 75-year history of preparing men and women for leadership in both the private and public sectors. Known internationally for its dedication to academic excellence, the school draws students from all parts of the US and around the world. For further information on George Washington University School of Business, please visit their website www.sbpm.gwu.edu

    As Informa Middle East's academic partner, GW reviews a selected range Informa business and finance certificate courses and programmes. Delegates successfully completing these courses receive an Informa/GW Certificate of Completion. GW is also our academic partner for TwentyEighty formerly ESI) courses.

Course Director

    Alan Fell
    Director, Alan Fell Consultancy Ltd., UK
    Senior Consultant, Balanced Scorecard Institute, USA

    Alan Fell is a UK-based and internationally recognised and respected specialist in the subject of Strategy Management. He brings a special focus on both the development and usage of the Balanced Scorecard (the Number One strategy management tool) and the challenges of successfully implementing the chosen strategy of the organisation.

    After a successful career at senior executive level with a major UK bank, Alan has operated as an independent management consultant and trainer for the last 19 years, helping organisations and individual training delegates to improve their strategy management capabilities. During this period, he ran well over 300 training programmes/workshops, the majority in association with Informa Middle East – with whom he operates exclusively across the GCC.

    During this 19-year period, Alan has focused upon both the Middle East and SE Asia markets, with 70% of his work related across the GCC and encompassing a wide range of industry sectors. He has extensive experience in consulting, at executive levels, with organisations as they address the challenges of successful strategy management.

    He is a Senior Associate of the Balanced Scorecard Institute (www.balancedscorecard.org) and runs many public training and in-house engagements across the GCC, in partnership with Informa. He is also a member of the Beyond Budgeting Round Table (www.bbrt.org) bringing a fresh approach to the challenges of executive management philosophy.

    Alan has chaired many of Informa's conferences on Strategy/ Balanced Scorecard, and has frequently been Chairman for Drs. Kaplan and Norton during their highlight visits to the GCC.

Venue and Accommodation

    Dubai, UAE

    Dubai, United Arab Emirates

    Dubai is a luxurious city destination offering a contrast of east meets west, where the traditional and modern blend in harmony. Dubai is one of seven emirates that belong to the United Arab Emirates located in the Middle East.

    Some fast facts about Dubai, UAE

    • About 80 airlines land daily at the Dubai International Airport.
    • English is spoken quite fluently even though Arabic is the official language
    • Dubai has the largest free trade zone in the Middle East
    • The currency used is UAE Dirham which is pegged to the US Dollar
    • The time zone is GMT +4
    • Friday most businesses stay closed as it is the day of Friday prayers (Jumu'ah)
    • In 2016 Ramadan will take place in June

Course Fees
Date Course Fee Before
4 June 2017
Course Fee Before
9 July 2017
Final Fee
13 – 17 August 2017
US$ 4,495 US$ 4,995 US$ 5,495
Date Course Fee Before
10 September 2017
Course Fee Before
15 October 2017
Final Fee
19 – 23 November 2017
US$ 4,495 US$ 4,995 US$ 5,495
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the course assessment will receive an Informa/GW Certificate of Completion.


Book and pay full fee for two colleagues and the third attends for FREE

  • Not applicable in conjunction with corporate discounts
  • Payment to be settled before start of the course to avail the offer
  • This offer is not applicable on Early Bird Prices

For more information, email Andy Watts on a.watts@informa.com

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