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Certificate in Strategic Thinking & Planning
شهادة في التفكير والتخطيط الإستراتيجي
Achieve & Sustain Competitive Advantage in the Marketplace
29 April – 2 May 2018
The Address Hotel, Dubai Marina, Dubai, UAE
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"IIR (Informa) Strikes again! Revolutionary concepts for those seeking radical change to ways of looking at business in today's information age. IIR (Informa) great effort!"

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Saudi Aramco

"This event provides the building blocks for becoming not only an effective worker, but also for developing into a genuine and sincere human being."

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Services and Travel Buyer
Masterfoods ME

"It is a life changing course that touches all aspects of one's life."

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"An excellent course – adds real value to our experience."

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Finance Supervisor
Qatar Airways

"IIR (Informa) is able to recognise and develop new trends. The delivery of innovative case studies adds tremendous value to conferences. This gives delegates the perfect balance between theory and practice. I believe in its formula."

Professor Robert Kaplan
Harvard University


This intensive course provides a well-structured and robust toolset for executives and managers who need to participate in strategic planning and management activities.

It also provides an effective refresher for people who have studied MBAs or similar courses in the past and wish to revisit the strategic management topics.

You will gain a clear view of the contemporary strategic context, as well as see some of the management thinking that has influenced the development of strategic thinking over the past 65 years or so, giving you the ability to interpret historical strategy, as well as to analyse future options and to synthesise strategic themes and objectives.

Establishing a strong line of sight from the corporate vision, all the way through to day-to-day actions that support the business strategy, the course will provide the concepts, language, frameworks and techniques to confidently engage with strategic thinking and planning tasks.

The course also looks closely at how to develop an appropriate strategic position, including a comparison of ‘red’ and ‘blue’ ocean thinking, as well as the classic generic strategies and five forces models.

You will also examine the links between creating and implementing strategies and include techniques to increase the probability of success.

When you have attended this course, you will be able to apply the structure and content confidently in your strategic role.

توفر هذه الدورة المكثفة مجموعة من الأدوات المنظمة والفعالة للمدراء التنفيذيين الذين يحتاجون إلى المشاركة في أنشطة التخطيط والإدارة الإستراتيجية.
سوف يكتسب المشاركون في هذه الدورة رؤية واضحة للإطار الإستراتيجي المعاصر فضلًا عن التفكير الإداري الذي أثر على تطور الفكر الإستراتيجي خلال الخمس وستين سنة الماضية الأمر الذي يمنحهم  القدرة على تفسير الإستراتيجية التاريخية وعلى تحليل الخيارات المستقبلية وعلى تحديد المواضيع والأهداف الإستراتيجية.
تقوم هذه الدورة بإنشاء علاقة وطيدة بين رؤية الشركة والإجراءات اليومية التي تدعم إستراتيجية الأعمال كما تقوم بتوفير المفاهيم واللغة وإطار العمل والتقنيات التي تدفع المشاركين إلى الإنخراط بثقة في التفكير الإستراتيجي والتخطيط للمهام.
يبحث هذا البرنامج عن كثب في كيفية تطوير موقعًا استراتيجيًا مناسبًا يشمل المقارنة بين تفكير "المحيط الأزرق" و"المحيط الأحمر" فضلًا عن الإستراتيجيات العامة الكلاسيكية والقوى الخمس لبورتر.
سوف يتمكن المشاركون عند انتهاء الدورة من تطبيق الهيكل والمحتوى بثقة في الأدوار الإستراتيجية الخاصة بكل منهم.

  • The Strategic Context
  • Options For Strategic Management
  • Environment Turbulence And Emergent Strategies
  • Applying Strategic Thinking Techniques
  • Internal Analysis Frameworks
  • Setting Strategic Objectives
  • Making Strategic Choices
  • Develop Strategic Themes
  • Plan To Implement
  • Engaging Stakeholders
  • Managing Risks
  • Evaluating Strategy
  • Review And Close
  • السياق الإستراتيجي
  • تطوير الإدارة الإستراتيجية
  • الإضطراب البيئي
  • تطبيق تقنيات التفكير الإستراتيجي
  • وضع الأهداف الإستراتيجية
  • اتخاذ الخيارات الإستراتيجية
  • تطوير المواضيع الإستراتيجية
  • تطبيق الإستراتيجية
  • تقييم الإستراتيجية
Who Should Attend

This course is aimed at any executive, manager or professional wishing to gain a good understanding of the strategic management process from A-Z. It will also benefit people wishing to have a ‘refresher’ in MBA style strategic management.

People who have attended this course include Chief Executives, Chief Financial Officers, Vice Presidents, Senior Managers, Programme Managers, Marketing Managers, IT Managers and HR Managers.

تتوجه هذه الدورة في المقام الأول إلى المدراء التنفيذيين/ كبار المدراء الذين يحتاجون إلى تطوير القدرات الإستراتيجية التخطيطية والإدارية وسيستفيد منها:

  • المدراء الذين يطمحون إلى توسيع معارفهم ويستعدون للعب دور استراتيجي
  • مدراء الأعمال/ المدراء التنفيذيين الذين يرغبون في معرفة المزيد عن الإدارة الإستراتيجية
Benefits Of Attending
  1. Use the strategic management lifecycle from start to end, improving your effectiveness as a business leader
  2. Choose appropriate frameworks for analysing the external environment and your internal capability, to produce sharper insights
  3. Identify the right strategic choices for market position and innovation, to guide your planning
  4. Recognise the impact of changing strategy on your organisation and gain stakeholder engagement and support
  5. Plan for successful strategy implementation, to increase the probability of success
  • بناء وتوحيد الرؤية والرسالة والأهداف والإستراتيجيات والتكتيكات ذات الصلة
  • توضيح سياق الإستراتيجية وتطبيقها في التفكير الإداري الحديث
  • استخدام المفاهيم الإستراتيجية واللغة المناسبة لتطوير خطط الأعمال المقنعة
  • تحديد كيفية استخدام العمليات لصياغة الإستراتيجية والتخطيط الإستراتيجي
  • تطوير القدرة على تحقيق الموقع التنافسي المناسب بين الشركات
Course Director

    James Graham
    Principal Consultant
    Stratexology, USA

    James Graham specialises in strategy formulation and strategic execution, with the experience of working in over 30 countries across Africa, The Americas, Asia, Europe and the Middle East. Initially working in the sales and marketing function, he then developed a second career in management consulting, working with Pagoda Consulting, a highly respected London based boutique that focuses on IT strategy and business transformation.

    He has consulted to a number of strategically focused initiatives in Europe and the USA and worked in Learning and Development in the Middle East since 2005, mainly in the areas of managing business change, strategy and process management. This experience includes the private and public sectors.

    Although primarily a practitioner, James has also been published, as a contributor to "97 Things Every Project Manager Should Know" (O'Reilly) and as a co-author of "Maximising the Potential", a publication under the Information Society Initiative of the UK Department for Trade and Industry. He also wrote the chapter "Planning for Change" in ABG Publications' "Electronic Business" publication.

    James holds a Certificate in Management Studies, a Diploma in Psychology and a Master of Science in Consulting. He is PMP® certified and also holds British Psychological Society Level A and B Intermediate + qualifications.

Venue and Accommodation

    The Address, Dubai Marina


    The Address Dubai Marina
    Dubai Marina
    P.O. Box 32923, Dubai, UAE
    T: +971 4 4367777
    F: +971 4 4367788
    W: http://www.theaddress.com/en/hotel/dubai-marina

    click here for directions

    Standing tall in the heart of one of Dubai's most vibrant neighbourhoods, where crystal waters shimmer against modern architecture and luxury yachts moor alongside trendsetting restaurants, The Address Dubai Marina is a haven for the discerning traveller.

    With 200 luxurious rooms, five superb restaurants and lounges, a relaxing spa, spectacular infinity pool and state of the art meeting and event facilities, The Address Dubai Marina will keep you refreshed and inspired.

    Perfectly situated for your business needs, The Address Dubai Marina is just a short ride away from Dubai Media and Internet Cities, Knowledge Village, Jebel Ali Free Zone, and within walking distance from the metro station.

    And what is business without a little fun? With the white sand beaches of the Arabian Gulf just a stroll away, and the hotel's direct link to the stylish Dubai Marina Mall, The Address Dubai Marina gives you every reason to extend your stay and unwind.


    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    T:+971-4-407 2693
    F:+971-4-407 2517
    E: hospitality@informa.com


    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

Course Fees
Date Course Fee Before
18 February 2018
Course Fee Before
25 March 2018
Final Fee
29 April – 2 May 2018
US$ 3,995 US$ 4,495 US$ 4,995

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and pass the final day examination will receive an Informa Certificate of Completion.

Pricing excludes 5% VAT, where applicable


Book and pay full fee for two colleagues and the third attends for FREE

  • Not applicable in conjunction with corporate discounts
  • Payment to be settled before start of the course to avail the offer
  • This offer is not applicable on Early Bird Prices

For more information, email Andy Watts on a.watts@informa.com

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