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Strategic Management Performance System (SMPS) Certification Boot Camp
23 – 27 July 2017
Kempinski Hotel, Mall of the Emirates, Dubai, UAE
17 – 21 December 2017
Kempinski Hotel, Mall of the Emirates, Dubai, UAE
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The Strategic Management Performance System (SMPS) Boot Camp is an intensive, hands-on interactive education and training designed for professionals to acquire knowledge and build skills in leadership and management of strategy formulation, implementation and evaluation and control.

The Strategic Management Performance System (SMPS) program covers the entire strategic planning and management cycle. The program content is organized to be presented in order of occurrence if you were to "begin at the beginning". A logical path for understanding the required (13) steps unfolds revealing a practical strategic management process; one that is in alignment with the Association for Strategic Planning "Lead-Think-Plan-Act" Body of Knowledge guidance and professional certifications.

The course will help you identify principle developments in the study and practice of strategic management. You will be able to describe the vital role performance management plays in strategy execution and change management, whilst selecting performance measures that matter most. You will understand the critical role communication plays in positive change management, and formulate strategies to improve organizational performance.

Course Content
Strategic Management Overview And Strategic Assessment
  • Step 1: Assess Strategic Position
  • Step 2: Design And Organize An Appropriate Startup Program
  • Step 3: Conduct External Strategic Analyses
  • Step 4: Conduct Internal Strategic Analyses
  • Step 5: Develop A Strategic Information System
Strategy Formulation
  • Step 6: SWOT Analysis/OTSW Evaluation
  • Step 7: Define The Strategic Direction Of The Organization
  • Step 8: Identify And Compile Strategy Alternatives
Strategic Planning And Strategic Operating Planning
  • Step 9: Select Core Strategies
  • Step 10: Develop A Comprehensive Strategic Plan
  • Step 11: Develop A Strategic Operating Plan
Strategy Implementation And Performance Management
  • Step 12: Implement Strategic Operating Plan
  • Step 13: Strategic Management As An Ongoing Process
  • Strategic Thinking: Getting Execution Right
Strategic Thinking: Getting Execution Right
Who Should Attend

The SMPS is continuing professional education and training that delivers "process driven" understanding and practical tools to those who currently manage or lead strategic planning and implementation along with those desiring to develop skills to take on more responsibilities tied to strategy management.

  • Professionals charged with leading, managing or having responsibilities linked to development and implementation of strategy
  • Owners and senior executives who see the need for more effective strategic management processes in their organization
  • Professionals building a pathway to professional certification and career opportunities in strategic planning and management
  • Strategic management consultants
  • University level business management degree students, both graduates and declared undergraduates, wanting to further define their value to potential employers
Benefits Of Attending
  • Develop strategic thinking competency and use tools to assess and support your strategic and operating environment
  • Define your organization's strategic direction, strategic plan and strategic operating plan
  • Translate high level strategies into precise strategic objectives and a visual strategy deployment map to reach your vision
  • Ensure strategic initiatives and projects are aligned to strategy and designed to drive the right outcomes
  • Achieve organizational alignment via clear accountabilities, timely communication and cascading of strategy down through the organization's tiers of business
  • Establish a strategic management calendar to ensure governance drives strategy and strategy drives budgeting
In Association With

Certification Partners

Certifications are offered through Strategy Management Group (SMG) and The George Washington University College of Professional Studies (GWUCoPS).

SMG, in association with the GWUCoPS developed the Strategic Management Performance System (SMPS) Certification Boot Camp designed for professionals to acquire knowledge and build skills in leadership and management of strategy formulation, implementation and evaluation and control.

Strategy Management Group (SMG) provides training, certification and consulting services to commercial, government, and non-profit organizations worldwide. SMG applies best practice gained from hundreds of consulting assignments and over 5,000 trainees in strategy management, strategic planning, KPI development, Balanced Scorecard, strategic performance management and measurement, and change management to help executives, managers and analysts transform their organizations into "performance excellence" organizations. SMG also provides customized governance and leadership development services to Boards with fiduciary and/or advisory responsibility for helping their organizations to be successful. SMG clients and certified practitioners learn to increase focus on strategy and results, improve organizational performance by measuring what matters, align the work people do on a day-to-day basis with strategy, focus on the drivers of future performance, improve communication of the organization's Vision and Strategy, and prioritize in tough economic times.

    John A. Davis
    Founder and Managing Director
    Scott Davis Management

    John Alan Davis is a strategy consultant, facilitator and negotiator with extensive international operational experience, linked to global marketing capabilities and technical awareness. He is Founder and Managing Director of Scott Davis Management, a company providing executive management development programmes for over 15 years.

    He started as a development engineer in the aerospace industry with Plessey Dynamics, and moved into strategy development with INA and into market management in W R Grace on food packaging. As SKF's marketing director in the UK, John was responsible for business strategy, business planning and financial strategy to grow market share for profit. After a global strategy role with SKF he became marketing director for the Middle East and Africa developing financial and distribution strategies to grow market share and profitability. Following that role as chief executive for the number two bearing company FA'G, his responsibility for strategy and business development produced high growth.

    John has been one of Informa's senior associates creating 'strategic skills for senior managers', a series of very successful public programmes attracting Mobily, Sabic, Saudi Hollandia, NBK, SABB and Qatar Petrochem, Hadida, Markaz and others. Over the years he has developed and delivered a strategic skills forum and several courses on strategic thinking and planning, strategic business planning, and aligning budgeting with strategy.

    His personal expertise in designing and delivering strategy, leadership and management development programmes and seminars for CEOs, senior and executive vice presidents, senior and middle management, analysts, engineers and specialists with Informa has achieved a strong reputation in the Middle East.

    The work has produced high levels of business competence and organisational skill for major companies such as Sabic, Siemens, DEWA, Etisalat, Tanmia, ADNOC, Saudi Aramco, MAF Carrefour, Dolphin Energy, Royal Commission Hospital, Spimaco and banks and finance houses including ADCB, UNB, CBD, SABB, Mubadala, IPIC, UIC and many others.

    Kempinski Hotel, Mall of the Emirates

    Dubai, United Arab Emirates

    Kempinski Hotel Mall of the Emirates

    Celebrate the 10 year anniversary of Kempinski Hotel Mall of the Emirates which is connected to the award winning Mall of the Emirates, retailing 560 prestigious brands, a 24 screen multiplex cinema and the region's largest indoor ski slope and snow park.

    With 393 rooms and suites, including 20 stunning Aspen Chalets, we boast some of the most unique and modern accommodations. All rooms are well equipped with the state of the art technology for your comfort.

    A destination guaranteed to create memorable moments for business or leisure travelers; we welcome you to a five star luxury retreat.

    Kempinski Hotel Mall of the Emirates Dubai
    Sheikh Zayed Road, Al Barsha
    P.O. Box 120679
    Dubai, United Arab Emirates

    Tel +971 4 341 0000
    Fax +971 4 341 2327


    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    T:+971-4-407 2693
    F:+971-4-407 2517


    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

Date Course Fee Before
14 May 2017
Course Fee Before
18 June 2017
Final Fee
23 – 27 July 2017
US$ 4,495 US$ 4,995 US$ 5,495
Date Course Fee Before
8 October 2017
Course Fee Before
12 November 2017
Final Fee
17 – 21 December 2017
US$ 4,495 US$ 4,995 US$ 5,495

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the course assessment will receive an Informa Certificate of Attendance.


Book and pay full fee for two colleagues and the third attends for FREE

  • Not applicable in conjunction with corporate discounts
  • Payment to be settled before start of the course to avail the offer
  • This offer is not applicable on Early Bird Prices

For more information, email Andy Watts on

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