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Certificate In Sales Management
شهادة في إدارة المبيعات
Develop And Lead High Performing Sales Teams To Consistently Reach And Exceed Goals In Building, Sustaining And Nurturing Revenue Streams
26 – 28 November 2017
Kempinski Hotel, Mall of the Emirates, Dubai, UAE
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Saudi Aramco

"This event provides the building blocks for becoming not only an effective worker, but also for developing into a genuine and sincere human being."

Cynthia Fernandes
Services and Travel Buyer
Masterfoods ME

"It is a life changing course that touches all aspects of one's life."

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Omar Jahameh
Finance Supervisor
Qatar Airways

"IIR (Informa) is able to recognise and develop new trends. The delivery of innovative case studies adds tremendous value to conferences. This gives delegates the perfect balance between theory and practice. I believe in its formula."

Professor Robert Kaplan
Harvard University


The Certificate In Sales Management is a highly practical and interactive programme consisting of four days of intensive learning which builds on participants' existing experience.

The workshop provides participants with a set of practical skills and tools to help them become highly effective Sales Managers, and deliver increased revenue for their organisation, to create superior value for their clients.

تعتبر شهادة إدارة المبيعات برنامجًا عمليًا وتفاعليًا يتميز بأربعة أيام من التعلم المكثف الذي يستند إلى خبرة المشاركين القائمة.

وتزود ورشة العمل المشاركين بمجموعة من المهارات والأدوات العملية لمساعدتهم على أن يصبحوا مدراء مبيعات فعالين للغاية كي يتمكنوا من زيادة إيرادات شركاتهم وخلق قيمة عالية للعملاء.

Course Content
  • Exploring The Context Of Sales Management Within An Organisation
  • The Critical Element Of Leading A Sales Team
  • Explore The Sales Processes That Lead To Achieving Superior Results
  • استكشاف سياق إدارة المبيعات في الشركة
  • العنصر الحاسم في قيادة فريق المبيعات
  • استكشاف عمليات المبيعات التي تؤدي إلى تحقيق نتائج متفوقة
  • النظر في العملية الإدارية اللازمة للحفاظ على قوة المبيعات الإنتاجية
Who Should Attend
  • Sales Managers/Directors/Team Leaders
  • Marketing Managers/Directors
  • Key Account Managers
  • Sales Negotiators
  • Business Development Managers
  • Sales/Marketing Consultants
  • Channel Managers
  • Telesales Managers/Supervisors
  • مدراء المبيعات/المسؤولين/قادة الفرق
  • مدراء التسويق/المسؤولين
  • مدراء الحسابات الرئيسية
  • المفاوضون على المبيعات
  • مدراء تطوير الأعمال
  • استشاريو المبيعات/التسويق
  • مدراء القنوات
  • مدراء البيع عبر الهاتف/المشرفين
Benefits Of Attending
  1. Effectively lead a team of sales people
  2. Create and develop challenging and achievable sales goals and monitor progress towards their attainment
  3. Develop the performance of sales people
  4. Create and deliver accurate sales forecasts
  5. Develop an effective sales strategy
  • القيادة الفعالة لفريق المبيعات
  • إنشاء وتطوير أهداف للبيع صعبة وقابلة للتحقيق ورصد التقدم المحرز نحو تحقيقها
  • تطوير أداء المسؤولين عن المبيعات
  • تقديم توقعات دقيقة للمبيعات
  • وضع استراتيجية مبيعات فعالة

    David Vachell

    David is a highly experienced Leadership and Sales Force Performance Development and Culture Change Consultant. He has worked with some of the world's most well-known companies to support the development of their key account strategies and the capacity of their Senior Sales Executives to deliver on those plans. His particular expertise in the field of Sales and Leadership has served many of his clients extremely well. Most report an improvement in their sales velocity of between 25-50% as a result of David's work with them.

    Additionally, David has a wealth of business experience gained over 30 years of working at a high level in global organisations and as a CEO in his own right. He has worked with Senior Executives to redefine and refocus their vision, strategy and teams, and has implemented programmes to address systemic and cultural issues within their organisations. He also specialises in Communications skills including: presentations, meetings, information gathering, and understanding others.

    David holds a Master of Arts in Management Learning & Leadership from Lancaster University. He is a Fellow of the Institute of Sales & Marketing Management (ISMM) and a Fellow of the British Institute for Learning & Development. He is also an accredited Myers-Briggs Type assessor.

    David's most recent experience includes:

    • Facilitation of major account development for a global IT outsourcing company
    • Development of a growth strategy for several accounting firms in Southern England, and the training and coaching of senior personnel
    • Delivery of a major sales training programme for the Key Account Managers of a global telecommunications company and coaching of Sales Leaders
    • Development and delivery of a sales training programme for a national scientific research organisation

    Kempinski Hotel, Mall of the Emirates

    Dubai, United Arab Emirates

    Kempinski Hotel Mall of the Emirates

    Celebrate the 10 year anniversary of Kempinski Hotel Mall of the Emirates which is connected to the award winning Mall of the Emirates, retailing 560 prestigious brands, a 24 screen multiplex cinema and the region's largest indoor ski slope and snow park.

    With 393 rooms and suites, including 20 stunning Aspen Chalets, we boast some of the most unique and modern accommodations. All rooms are well equipped with the state of the art technology for your comfort.

    A destination guaranteed to create memorable moments for business or leisure travelers; we welcome you to a five star luxury retreat.

    Kempinski Hotel Mall of the Emirates Dubai
    Sheikh Zayed Road, Al Barsha
    P.O. Box 120679
    Dubai, United Arab Emirates

    Tel +971 4 341 0000
    Fax +971 4 341 2327



    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    T:+971-4-407 2693
    F:+971-4-407 2517
    E: hospitality@informa.com


    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

Date Course Fee Before
17 September 2017
Course Fee Before
22 October 2017
Final Fee
26 – 28 November 2017
US$ 2,995 US$ 3,495 US$ 3,995

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.

Pricing excludes 5% VAT, where applicable


Book and pay full fee for two colleagues and the third attends for FREE

  • Not applicable in conjunction with corporate discounts
  • Payment to be settled before start of the course to avail the offer
  • This offer is not applicable on Early Bird Prices

For more information, email Andy Watts on a.watts@informa.com

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