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Public Speaking Masterclass
فن الخطابة والعرض
It’s Not WHAT You Say, It’s HOW You Say It – Learn To Capture And Inspire Your Audience!
20 – 23 November 2017
The Conrad Hotel, Dubai, UAE
30 April – 3 May 2018
Venue TBC, Dubai, UAE

Presenting to large audiences provides a great platform to share your vision, influence others and gain support for your ideas. This course will provide an exclusive opportunity for senior professionals who need to deliver presentations to large, high-level audiences the chance to engage in simulated public speaking scenarios, such as conferences, panels and one-to-one discussions in front of a live audience, annual meetings, and media events.

Speaking in front of a high-powered audience can seem intimidating, but confidence is essential for success. Accordingly, Basem uses Emotional Freedom Techniques (EFTs) and Neuro-Linguistic Programming (NLP), as well as breathing and visualisation, to help presenters eliminate unconscious roadblocks to public speaking.

In order for course attendees to prepare for public speaking engagements, such as media interviews and recorded speeches, exercises are video recorded and then reviewed for feedback. At the end of the course, you will receive all your video presentations, which will serve as a reference for how much you've developed and an inspiration for your future presentations.

تهدف هذه الدورة المتقدّمة لمساعدتك على تحسين صورتك وقدرتك على التحدث علنًا وإقناع السامعين والتأثير بهم وضمان استجابة ممتازة من قبلهم. كما ستركز على أسلوبك في العرض وتأثيرك الشخصي.

  • Key Concepts
  • ƒƒGetting Rid Of Fear
  • Planning Your Presentation
  • Preparing For Presenting
  • Delivering Your Presentation
  • Powerful Presenting Language
  • Special Speaking Situations
  • Self-Evaluation
  • إزالة الحواجز الشخصية لتحقيق النجاح
  • أفضل طرق الإتصال – المبادئ الرئيسية والأدوات والتقنيات
  • إدارة المضمون
  • إدارة عروض وسائل الإعلام
  • تصميم وبناء جلسة العرض – الهيكلة
  • إدارة الذات – المقدّم
  • إدارة الحضور
  • كيفيّة التعامل مع الإعتراضات والأسئلة بثقة وبشكل بنّاء
Who Should Attend

C-level Executives, Organisational Change Leaders, and Senior Managers will find this course extremely valuable to broaden their influence and persuasion.

Public Relations and Media Officers responsible for presenting about their organisation via different mediums will also benefit from the practical and varied preparation to respond to press conferences, Q&As, and other situations where they must present on their feet.

Additionally, Marketing and Sales Executives who are responsible for crafting their organisation's brand and message will leave with guidelines and ideas that they can share with others in their organisation.

  • مدراء المبيعات والتسويق - لإشراك العملاء والشريحة الأكبر من الجمهور
  • المدراء الماليون – إبلاغ النتائج والقرارات الصعبة والمقترحات والعمليات
  • مدراء العمليات/مدراء وحدة الأعمال التجاريّة ومدراء استراتيجيّة أفضل السبل للنجاح
  • جميع مدراء تطوير الأعمال داخليًّا وخارجيًّا
Benefits Of Attending
  • Grow your confidence and feel comfortable presenting to large-scale audiences of high seniority
  • Gain support for your vision and persuade others to put your ideas into action
  • Discover a simple yet powerful presentation formula that keeps your audience focused and engaged
  • Use powerful language patterns that move people to action and increase the influence and persuasion of your message
  • Develop your unique presenting style using your own personality, natural traits and talents
  1. كيفية جذب الحضور والحصول على استجابة إيجابية منهم
  2. فهم نقاط قوة التواصل التي تتقنها وتحسينها من خلال استخدام الأدوات والتقنيات التي تعزّز التواصل الأقوى
  3. إطلاق العنان للقوة الطبيعية التي يتمتّع بها صوتك واستخدام العبارات التي تسمح بإدارة الاعتراضات والأسئلة بثقة واطمئنان
Course Director

    Basem Al Attar
    Managing Director, KSA & Egypt

    Basem Al Attar is an award-winning trainer and facilitator, with outstanding platform and public speaking skills. He has coached and trained CEOs, members of royalty, law enforcement offi cers and business directors from a dozen diff erent industries.

    Basem has chaired and regularly presented keynotes in major international summits in Dubai, Cairo, Riyadh, Muscat, and Mumbai. He is also fully bi-lingual in both English and Arabic, with over 14,000 hours of training and coaching. He has extensive experience in planning, development and delivery of highly eff ective training solutions for multicultural learners from over 50 countries across the Middle East, Europe and Asia.

    He has the ability to present concepts and skills using highly creative methods, including through the medium of music and drama: an accomplished music composer and theatre director, Basem has won several awards for best musical theatrical production.

    He is also the winner of the Asia Pacifi c Strategic Leadership Award, the World HRD Congress Global HR Leadership Award, and the Global HR Leaders Award, and his programmes have been recognised as the Best in Training and Organisation Development by the Asian Leadership Awards.

    Basem is a member of the International Training and Consulting Academy, the International NLP Trainers Association, a Certifi ed Practitioner of Change Work and Master Practitioner of Hypnotherapy and Emotional Freedom Technique.

    He excels at identifying individual and unique needs of each group he addresses, which is why participants often describe his workshops as "life-changing" events. His practical, personalised style coupled with his innovative approach to practice and exercises has made him one of the most in-demand consultants working in the Middle East today.

Venue and Accommodation

    Conrad Hotel, Dubai

    Dubai, United Arab Emirates

    Conrad Hotel, Dubai, UAE

    Located conveniently in the hub of Dubai's commercial centre on Sheikh Zayed Road, Conrad Dubai is a stylish city haven within close proximity to Dubai's international financial and convention centre, one of the world's fastest growing airports, as well as world-class shopping destinations.

    • Impressive 54-story hotel
    • 555 luxury rooms and suites
    • Restaurant & Bar collection of 3 contemporary venues
    • One of the largest meeting spaces in the city, with a total area of 4,400 sqm
    • 5,500 sqm outdoor urban pool oasis
    • Fully equipped spa of 2,000 sqm
    • Full valet parking and automated car park with 1,056 parking spaces
    • Most convenient access to the World Trade Centre

    Conrad Dubai
    Sheikh Zayed Road
    P.O. Box 115143 Dubai
    Dubai, United Arab Emirates

    Tel +971 (4) 444 7444
    Fax +971 (4) 444 7445


    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    T:+971-4-407 2693
    F:+971-4-407 2517


    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

Course Fees
Date Course Fee Before
11 September 2017
Course Fee Before
16 October 2017
Final Fee
20 – 23 November 2017
US$ 3,995 US$ 4,495 US$ 4,995
Date Course Fee Before
19 February 2018
Course Fee Before
26 March 2018
Final Fee
30 April – 3 May 2018
US$ 3,995 US$ 4,495 US$ 4,995
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.

Pricing excludes 5% VAT, where applicable


Book and pay full fee for two colleagues and the third attends for FREE

  • Not applicable in conjunction with corporate discounts
  • Payment to be settled before start of the course to avail the offer
  • This offer is not applicable on Early Bird Prices

For more information, email Andy Watts on

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