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Certificate in Marketing Planning
A Comprehensive And Inspiring Course Covering the Complete Marketing Planning Process To Build Successful Plans And Grow Market Share
22 – 25 January 2018
Venue TBC, Dubai, UAE

Annual Marketing Planning is central to the business planning process and thus is crucially important to all senior management. All organisations need to examine their markets more intensively and understand their customers and the competition. They need to be able to discern what are the major challenges they face and to have a clear plan of what is the best strategy required to meet those challenges. They need to set and measure the correct goals to achieve the best business results. They need to know how to use their brands most effectively and implement plans efficiently, using all available channels.

This course provides the tools and techniques and a chance to practice your Marketing Planning and the decisions you make more powerful. You will realise the importance of marketing in getting the organisation to understand and recognise the vital elements needed to produce an effective and powerful marketing strategy while implementing the resulting plans.

Course Content
  • Session 1: Context
  • Session 2: Long Term View
  • Session 3: Market Segmentation
  • Session 4: Situation Analysis
  • Session 5: Analysis Of Competition
  • Session 6: Customer Understanding
  • Session 7: Portfolio Management
  • Session 8: Objective Setting
  • Session 9: Strategies
  • Session 10: Activating Strategies
  • Session 11: Activation – Communications
  • Session 12: Measuring Success
Who Should Attend

As Marketing Planning is central to the business planning process this course is suitable for all senior management, not just those involved in marketing and sales.

In fact, Marketing Planning is too important to be left to the marketing department, and the strategic planning, product development, finance, sales and manufacturing/operations management should be involved.

This course is also aimed at anyone responsible for managing Marketing Planning with their teams.

Benefits Of Attending
  • Challenge your current thinking and approach to Marketing Planning
  • Apply fresh thinking to reflect the benefits of Marketing Planning on the whole business
  • Extend your range of planning tools and techniques, and come away with ideas that will help achieve your corporate performance goals
  • Apply disciplined solutions to key marketing challenges and identify opportunities
  • Develop fully evaluated marketing strategy proposals that are supported with a clear investment appraisal/business case
  • Grow your business by reacting to market changes, threats and opportunities
  • Increase profitability and market share

    Graham Hollins
    Consultant / Trainer

    Graham Hollins runs his own training consultancy. He has gained over 20 years of commercial experience, developed within several blue chip companies, including Unilever, L’Oreal, Reckitt and GlaxoSmithKline. He has also worked for an agency in marketing communications. Graham has further built his skills as a consultant working for a range of clients. Having worked extensively in the UK and Australia, Graham has also worked in France, Italy and SE Asia.

    In addition, Graham has been working full-time in training and facilitation for over 10 years. He has experience of delivering learning programmes in over 50 countries on every continent across the world, including and extensively in the Middle East. Graham’s training style is a mix of traditional and ‘live-action’ learning workshops and virtual learning, covering a wide range of Marketing and Management skills and competencies.

    Graham’s broad experience has been put to good use with a range of clients in both the development and delivery of a variety of programmes for groups from 4 to 140 delegates, covering B2B and B2C. He has a depth of management expertise from his employment and in his training career has worked across most major sectors, notably: FMCG, pharmaceuticals, telecommunications, IT, electronics, Oil & Gas, Hotels and Leisure, Sport and agencies.

    An energetic and enthusiastic trainer with a real passion for learning, Graham’s upbeat positivity never fails to encourage participation.

    Graham has also run workshops and lectures for the UK Chartered Institute of Marketing and Deakin University (Melbourne). He has a Master’s degree from Oxford University and also speaks business French.

    Dubai, UAE

    Dubai, United Arab Emirates

    Dubai is a luxurious city destination offering a contrast of east meets west, where the traditional and modern blend in harmony. Dubai is one of seven emirates that belong to the United Arab Emirates located in the Middle East.

    Some fast facts about Dubai, UAE

    • About 80 airlines land daily at the Dubai International Airport.
    • English is spoken quite fluently even though Arabic is the official language
    • Dubai has the largest free trade zone in the Middle East
    • The currency used is UAE Dirham which is pegged to the US Dollar
    • The time zone is GMT +4
    • Friday most businesses stay closed as it is the day of Friday prayers (Jumu'ah)
    • In 2016 Ramadan will take place in June

Date Course Fee Before
13 November 2017
Course Fee Before
18 December 2017
Final Fee
22 – 25 January 2018
US$ 3,995 US$ 4,495 US$ 4,995

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the course assessment will receive an Informa Certificate of Completion.

Pricing excludes 5% VAT, where applicable


Book and pay full fee for two colleagues and the third attends for FREE

  • Not applicable in conjunction with corporate discounts
  • Payment to be settled before start of the course to avail the offer
  • This offer is not applicable on Early Bird Prices

For more information, email Andy Watts on a.watts@informa.com

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