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Marketing Masterclass
Acquire The Most Comprehensive Coverage Of The Marketing Function To Increase The Return On Your Marketing Investment
2 – 5 April 2017
Kempinski Hotel, Mall of the Emirates, Dubai, UAE
2 – 5 October 2017
Venue TBC, Dubai, UAE
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Reviews

"Graham's diligence, energy and attention to detail gave me complete and utter faith in his ability to implement any programme required of him. Graham's breadth and depth of marketing experience gives him an immense wealth of expertise upon which to draw in order to encourage innovative strategic work."

Megan Davies Thomson
Regional Vice President Advertising & Sponsorship
MasterCard Asia Pacific

"Graham was fantastic - great content, loads of energy and 100% relevant - thank you for being such a highlight of the day. I hope to have the chance to work with you again in the future."

Carsten Holm
Managing Director
Diversified Business Communications, UK

"I have known and worked with Graham over almost 25 years. In all this time he has offered a unique blend of creativity to inspire and challenge together with pragmatism to ensure delivery and execution. Most recently he helped my team take an existing innovation management process, benchmark it against world class standards, identify ways to radically improve and then find a way to ensure my whole cross functional team bought into the solution and could implement."

Andy Routley
Managing Director
DB New Zealand

Overview

Anyone who needs to create and maintain customer relationships will require a comprehensive awareness of marketing principles. This workshop will cover both the theory and the practice of marketing, equipping delegates with the skills and knowledge to be able to contribute effectively to the marketing initiatives in their organisation. They cover the roles and responsibilities of brand management and the use of the marketing mix to strengthen your brand(s). Using latest and best practice, learn how to grow and defend your market position and maximise investment return.

You will learn how to be fully effective and efficient in all aspects of marketing. This is the most comprehensive coverage of the marketing function that can be provided.

Course Content
  • Marketing Organisation
  • The Product Lifecycle
  • Marketing Strategy
  • Marketing Planning
  • Customer Understanding
  • Brands And Brand Building
  • Innovation And New Product Development (NPD)
  • Brands In Action
  • Brand Communication
  • Measurement
Who Should Attend

This intermediate level workshop is aimed at individuals who are familiar with, or are working in, the marketing function; as well as anyone who needs to be aware of the principles of marketing.

This training is also a useful course for anyone who wishes to develop a better understanding of the marketing process and for those who interact with the marketing department and would like a better grasp of all that is involved in the marketing process.

The course will also benefit individuals who manage businesses and need to review their marketing strategy or decide on and implement key tactics and marketing activity.

Benefits Of Attending
  1. Maximise your marketing performance and create a marketing plan for your organisation
  2. Apply techniques to segment your marketplace and identify your key target audience
  3. Create clear and measurable objectives and tools to measure and refine results
  4. Use best practice methods to maximise the effectiveness of marketing mix and establish a competitive advantage
  5. Understand the role of brand management and its relationship to other functions
  6. Strengthen your brand for deeper, longer lasting relationships with your customers
  7. Understand best practice in product management and apply it in your organisation
In Association With

    The George Washington University (GWU)

    The George Washington University School of Business is dedicated to excellence in its teaching and research about management within the United States and internationally. The school has a 75-year history of preparing men and women for leadership in both the private and public sectors. Known internationally for its dedication to academic excellence, the school draws students from all parts of the US and around the world. For further information on George Washington University School of Business, please visit their website www.sbpm.gwu.edu

    As Informa Middle East's academic partner, GW reviews a selected range Informa business and finance certificate courses and programmes. Delegates successfully completing these courses receive an Informa/GW Certificate of Completion. GW is also our academic partner for TwentyEighty formerly ESI) courses.


    Graham Hollins
    Consultant / Trainer
    UK

    Graham Hollins runs his own training consultancy. He has gained over 20 years of commercial experience, developed within several blue chip companies, including Unilever, L’Oreal, Reckitt and GlaxoSmithKline. He has also worked for an agency in marketing communications. Graham has further built his skills as a consultant working for a range of clients. Having worked extensively in the UK and Australia, Graham has also worked in France, Italy and SE Asia.

    In addition, Graham has been working full-time in training and facilitation for over 10 years. He has experience of delivering learning programmes in over 50 countries on every continent across the world, including and extensively in the Middle East. Graham’s training style is a mix of traditional and ‘live-action’ learning workshops and virtual learning, covering a wide range of Marketing and Management skills and competencies.

    Graham’s broad experience has been put to good use with a range of clients in both the development and delivery of a variety of programmes for groups from 4 to 140 delegates, covering B2B and B2C. He has a depth of management expertise from his employment and in his training career has worked across most major sectors, notably: FMCG, pharmaceuticals, telecommunications, IT, electronics, Oil & Gas, Hotels and Leisure, Sport and agencies.

    An energetic and enthusiastic trainer with a real passion for learning, Graham’s upbeat positivity never fails to encourage participation.

    Graham has also run workshops and lectures for the UK Chartered Institute of Marketing and Deakin University (Melbourne). He has a Master’s degree from Oxford University and also speaks business French.



    Kempinski Hotel, Mall of the Emirates

    Dubai, United Arab Emirates


    Kempinski Hotel Mall of the Emirates

    Celebrate the 10 year anniversary of Kempinski Hotel Mall of the Emirates which is connected to the award winning Mall of the Emirates, retailing 560 prestigious brands, a 24 screen multiplex cinema and the region's largest indoor ski slope and snow park.

    With 393 rooms and suites, including 20 stunning Aspen Chalets, we boast some of the most unique and modern accommodations. All rooms are well equipped with the state of the art technology for your comfort.

    A destination guaranteed to create memorable moments for business or leisure travelers; we welcome you to a five star luxury retreat.


    Kempinski Hotel Mall of the Emirates Dubai
    Sheikh Zayed Road, Al Barsha
    P.O. Box 120679
    Dubai, United Arab Emirates

    Tel +971 4 341 0000
    Fax +971 4 341 2327

    https://www.kempinski.com/en/dubai/mall-of-the-emirates

    Accommodation

    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    T:+971-4-407 2693
    F:+971-4-407 2517
    E: hospitality@informa.com


    VISAS

    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.


Date Course Fee Before
22 January 2017
Course Fee Before
26 February 2017
Final Fee
2 – 5 April 2017 **
(BC6682)
US$ 3,995 US$ 4,495 US$ 4,995
Date Course Fee Before
24 July 2017
Course Fee Before
28 August 2017
Final Fee
2 – 5 October 2017*
(BC6821)
US$ 3,995 US$ 4,495 US$ 4,995

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the course assessment will receive an Informa/GW Certificate of Completion.

**

Book and pay full fee for one and your colleague attends for FREE

Please note that this is not a 50% discount. A second delegate attends the same course free of charge when the Full Final Fee has been paid.

For more information, email Andy Watts on a.watts@informa.com

*

Book and pay full fee for two colleagues and the third attends for FREE

  • Not applicable in conjunction with corporate discounts
  • Payment to be settled before start of the course to avail the offer
  • This offer is not applicable on Early Bird Prices

For more information, email Andy Watts on a.watts@informa.com

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