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Certificate in HR Metrics & Workforce Analytics – Insight Context & Credibility for HR Professionals
شهادة في مقاييس الموارد البشرية وتحليلات القوى العاملة
An Intensive Seminar On How To Properly Align Human Capital Analytics With Business And HR Strategies, And Leverage The Data You Have To Build And Deliver Workforce And HR Metrics That Will Improve Results
10 – 12 October 2017
Venue TBC, Dubai, UAE
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Listen to Bill Robinson on Introduction To HR Metrics And workforce Analytics

HR professionals will learn how to drive organisational change around human capital activities by linking evidence based data to business strategy and performance.

HR professionals will learn to apply HR analytics to a broad spectrum of human capital activities and linking them to workforce analytics. From facilitating outcome-based conversations, to interpreting and benchmarking organisational results, this course provides HR professionals hands-on experience that will help acquire the confidence needed to build consensus and acceptance around human capital measures that support operational goals.

Practical equations and analysis of the context and how they assist your business with supporting its strategies and ensure HR is perceived as a credible business partner and adding value overall.

سوف يتعلم خبراء الموارد البشرية كيفية قيادة التغير التنظيمي لأنشطة الموارد البشرية من خلال ربط البيانات القائمة على الأدلة باستراتيجية الأعمال والأداء.
كما وانهم سيتعلمون كيفية تطبيق تحليلات الموارد البشرية لمجموعة واسعة من أنشطة رأس المال البشري وربطها بتحليلات القوى العاملة.
تسهل هذه الدورة المناقشات القائمة على النتائج وتفسر نتائج الأداء التنظيمي كما وانها تمنح خبراء الموارد البشرية التدريب العملي الذي يساعدهم على اكتساب الثقة اللازمة لبناء التوافق حول إجراءات رأس المال البشري التي تدعم الأهداف التشغيلية.  
كما وتتناول الدورة المعادلات العملية وتحليل السياق وكيفية مساعدتهما للأعمال من خلال دعم الإستراتيجيات وضمان اعتبار الموارد البشرية شريكًا تجاريًا ذات مصداقية وقيمة مضافة.

Course Content
  • Module 1: The SHRM Human Capital Analytics Model
  • Module 2: Assess And Plan
  • Module 3: Link And Align
  • Module 4: Identify And Build
  • Module 5: Implement And Execute
  • Module 6: Evaluate And Enhance
  • Module 7: Organisation And HR Impacts

الوحدة الأولى: نموذج تحليل رأس المال البشري بحسب جمعية إدارة الموارد البشرية (SHRM)

  • الوحدة الثانية: التقييم والتخطيط
  • الوحدة الثالثة: الربط والمحاذاة
  • الوحدة الرابعة: التحديد والبناء
  • الوحدة الخامسة: التطبيق والتنفيذ
  • الوحدة السادسة: التقييم والتعزيز
  • الوحدة السابعة: آثار التنظيم والموارد البشرية
Who Should Attend
  • Mid-level HR professionals with three to seven years of HR experience or HR Specialists looking to gain insight into HR its measurement of outcomes and how HR output supports the business through facts and insight
  • HR professionals who need a greater understanding of the drivers of business performance
  • HR professionals who want to communicate with business leaders around fi nancial metrics
  • HR professionals who support business leaders
  • أخصائيو الموارد البشرية من المستوى المتوسط ​​مع خبرة 3-7 سنوات في الموارد البشرية والذين يودون اكتساب نظرة ثاقبة على قياس نتائج الموارد البشرية وكيفية دعم الموارد البشرية للأعمال من خلال الحقائق والبصيرة
  • أخصائيو الموارد البشرية الذين يحتاجون إلى فهم أعمق لمحركات أداء الأعمال
  • أخصائيو الموارد البشرية الذين يرغبون في التواصل مع قادة الأعمال بشأن المقاييس المالية
  • أخصائيو الموارد البشرية الذين يدعمون قادة الأعمال
Benefits Of Attending
  • Use business metrics and Human Capital Analytics to evaluate your organisation's performance
  • Put metrics into context, and add credibility to HR through facts, numbers and insight
  • Utilise the HR and Workforce Analytics Model to link human capital results and activities to business performance
  • Design a plan for gathering data and implementing human capital measurement in your organisation
  • Analyse data from an advanced perspective and use analytic techniques based on the business context
  • Identify ways to benchmark performance and create standards
  • Develop an action plan to use and communicate metrics to your business for performance improvement and/or meeting business objectives
  • استخدام مقاييس العمل وتحليلات رأس المال البشري لتقييم أداء الشركة
  • وضع المقاييس في السياق وإضافة المصداقية على الموارد البشرية من خلال الحقائق والأرقام والمشاهدات
  • استخدام نماذج تحليلات الموارد البشرية والقوى العاملة لربط نتائج وأنشطة رأس المال البشري بأداء الأعمال
  • تصميم خطة لجمع البيانات وقياس إجراءات رأس المال البشري في الشركة
  • تحليل البيانات من وجهة نظر متقدمة واستخدام تقنيات التحليل التي تعتمد على سياق الأعمال
  • تحديد طرق قياس الأداء ووضع المعايير
  • تطوير خطة عمل لاستخدام المقاييس ونشرها بغية تحسين الأداء و/ أو تلبية أهداف العمل.
In Association With

    Society for Human Resource Management (SHRM)

    Founded in 1948, the Society for Human Resource Management (SHRM) is the world’s largest association devoted to Human Resource management. Representing more than 250,000 members in over 140 countries, the Society serves the needs of HR professionals and advances the interests of the HR profession. SHRM’s motto is, leading people, leading organisations. Professional development programs offered by SHRM are created using proven global standards of best practice with an applied focus. Today, theory is not enough, the application is crucial.

    One of SHRM’s four strategic pillars is to be a global organisation. SHRM’s global growth increased by 32% in 2011 and over 8,500 members currently reside outside of the US. SHRM is also leading in the development ISO Standards for HR and competency models, by the profession, for the profession.

    A SHRM learning experience delivers the confidence of value and brand recognition that can only come from the world’s largest HR association

    Bill Robinson

    Bill Robinson is the Training Manager for Society of Human Resources (SHRM). He is former Head of Learning at Averda and was the Senior HR Manager at Cornell University. He is in the unique position of holding both USA (SHRM-SCP, SPHR, GPHR) and UK (MCIPD) certifications. Bill utilises the SHRM learning system to train HR professionals in the GCC and globally towards certification exams in SHRM-CP and SHRM-SCP.

    He helped establish and was a partner with ResourceBank in the UK and developed assessment and development centers for Budweiser, L’Oreal and Allied Domecq working closely with them for 10 years. Bill is an independent reviewer for the USA HR Certification Institute (HRCI) for instruction materials for the Global Professional Body of Knowledge in HR. Bill holds a Bachelor of Science in Law and Economics and has a Masters postgraduate certificate from Cornell for its HR Director Programme.

    Dubai, UAE

    Dubai, United Arab Emirates

    Dubai is a luxurious city destination offering a contrast of east meets west, where the traditional and modern blend in harmony. Dubai is one of seven emirates that belong to the United Arab Emirates located in the Middle East.

    Some fast facts about Dubai, UAE

    • About 80 airlines land daily at the Dubai International Airport.
    • English is spoken quite fluently even though Arabic is the official language
    • Dubai has the largest free trade zone in the Middle East
    • The currency used is UAE Dirham which is pegged to the US Dollar
    • The time zone is GMT +4
    • Friday most businesses stay closed as it is the day of Friday prayers (Jumu'ah)
    • In 2016 Ramadan will take place in June

Date Course Fee Before
1 August 2017
Course Fee Before
5 September 2017
Final Fee
10 – 12 October 2017
US$ 2,995 US$ 3,495 US$ 3,995
Course Fee For SHRM members US$ 2,995 flat fee
Additional Fee For SHRM Membership (Optional) US$ 95

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the course assessment will receive an Informa/SHRM Certificate of Completion.


Book and pay full fee for two colleagues and the third attends for FREE

  • Not applicable in conjunction with corporate discounts
  • Payment to be settled before start of the course to avail the offer
  • This offer is not applicable on Early Bird Prices

For more information, email Andy Watts on a.watts@informa.com

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