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Certificate in Advanced Data Analysis
شهادة في التحليل المتقدم للبيانات
Use Data Analysis To Increase Your Confidence In Your Decision Making And Outcomes
10 – 14 December 2017
Conrad Hotel, Dubai, UAE
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"This event provides the building blocks for becoming not only an effective worker, but also for developing into a genuine and sincere human being."

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"It is a life changing course that touches all aspects of one's life."

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"IIR (Informa) is able to recognise and develop new trends. The delivery of innovative case studies adds tremendous value to conferences. This gives delegates the perfect balance between theory and practice. I believe in its formula."

Professor Robert Kaplan
Harvard University


The modern organisational manager or specialist is expected to work with the masses of data available from organisation wide IT systems and to be able to provide precise analysis and recommendations for senior managers/executives or to make decisions supported by facts.

To do this effectively, means recognising patterns and analysing these using the best tools for the job, often in the form of computer spreadsheets and associated add-ins. This will involve recognising trends and what these mean for the organisation, as well as being able to predict the sensitivity of decisions to changes in attributes, for example the cost of fuel to a transportation form.

This engaging and interactive seminar will provide you with a rich toolset to help you make better decisions and recommendations, thus building your capability and confidence in using data analysis as part of your job role.

من المتوقع أن يعمل المدير أو المتخصص التنظيمي الحديث مع مجموعة واسعة من البيانات المتاحة من نظم تكنولوجيا المعلومات الواسعة وأن يكون قادراً على تقديم تحليلات وتوصيات دقيقة إلى كبار المدراء/التنفيذيين أو اتخاذ قرارات مدعومة بالوقائع.

إن تحقيق ذلك بشكل فعال يعني إدراك الأنماط وتحليلها باستخدام أفضل ادوات الوظيفة، وغالبا ما تكون على شكل جداول البيانات وأمور أخرى مرتبطة بها. الأمر الذي يؤدي إلى إدراك الاتجاهات وما تعنيه بالنسبة للشركة، فضلاً عن كونها قادرة على توقع حساسية القرارات لإحداث تغييرات في السمات، على سبيل المثال تكلفة الوقود نسبة إلى شكل وسيلة النقل.

سوف توفر لكم هذه الدورة التفاعلية مجموعة أدوات غنية تساعدكم على اتخاذ القرارات والتوصيات الأفضل، وبالتالي تساهم في بناء قدراتكم وثقتكم في استخدام تحليل البيانات كجزء من أدواركم الوظيفية.

  • Overview Of Data Analysis
  • Classic Tools And Techniques
  • Correlation And Dependence
  • Regression Analysis
  • Sensitivity Analysis In Decision Making
  • Computer Aided Simulation
  • Cognitive Bias In Analysis And Decision Making
  • Evaluating Alternatives
  • Using Decision Trees
  • Using Expected Monetary Value (EMV)
  • Using Influence Diagrams
  • Value Stream Analysis
  • Simulated Analysis Of Case Study
  • Review And Close
  • نظرة عامة على تحليل البيانات
  • الأدوات والتقنيات الكلاسيكية
  • علاقة الارتباط والإعتماد
  • تحليل التراجع
  • تحليل الحساسية في صنع القرار
  • المحاكاة بمساعدة الكمبيوتر
  • التحيز المعرفي في التحليل واتخاذ القرار
  • تقييم البدائل
  • استخدام شجرة القرار (decision trees)
  • استخدام قيمة النقد المتوقع (EMV)
  • استخدام مخطط التأثير
  • تحليل القيمة
  • تحليل دراسة حالة
  • المراجعة والإغلاق
Who Should Attend

This course is suitable for anyone who needs to use data analysis in their job role, including strategists, programme/ project managers, business analysts, business process managers, etc.

تعتبر هذه الدورة مناسبة لأي شخص يحتاج إلى استخدام تحليل البيانات في وظيفته ويشمل ذلك الإستراتيجيين ومدراء المشاريع/ البرامج ومحللي الأعمال ومدراء عمليات الأعمال إلخ

Benefits Of Attending
  • Increase your awareness of techniques to provide quantitative support for management decisions
  • Recognise patterns in data and choose the best tools to analyse these
  • Develop your understanding of trends and sensitivity
  • Gain tools to make better recommendations and decisions
  • Build your confidence in influencing decisions, through quantitative analysis
  • زيادة الوعي بالتقنيات لتقديم الدعم الكمي للقرارات الإدارية
  • التعرف إلى أنماط البيانات واختيار أفضل الأدوات لتحليلها
  • تطوير قدراتكم على فهم الإتجاهات الجديدة وحساسيتها
  • اكتساب الأدوات لتقديم توصيات واتخاذ قرارات أفضل
  • بناء الثقة في القرارات من خلال التحليل الكمي
Course Director

    Gautam Verma

    Gautam is a Data Science Consultant working with companies from industries varying from Oil and Gas, Telecom, Utilities, GIS, Heavy Engineering, Retail, and CPG etc. In addition to consulting companies, Gautam also delivers corporate training, webinars, professional talks on analytics, machine learning and related topics. He has delivered talks on analytics within international universities including BITS, Dubai. His specialist area of research is applications of supervised and unsupervised learning in building analytics workbench around industrial scenarios. Gautam has delivered projects pertaining to big data implementations, data science solutioning and analytics delivery.

    Gautam completed his Masters in Electronics from University of Manchester and later, a specialisation in Analytics with Great Lakes Institute of Management and was awarded a Gold Medal. Gautam has presented his work at several conferences and won the award for best paper at ICBMIS, Dubai in 2013. Gautam is also an active member of IEEE Technical Committee on Pattern Analysis and Machine Learning, IEEE Technical Committee on Data Engineering and IEEE Computer Society.

    Problem statements that Gautam has worked on are: boosting topline and bottomline, predicting machine failure, predicting upcoming downtime, and critical asset condition monitoring using analytics algorithms. His repository of work also includes building chatbots and chat agents (recommendation engines) for the financial and retail worlds.

Venue and Accommodation

    Conrad Hotel, Dubai

    Dubai, United Arab Emirates

    Conrad Hotel, Dubai, UAE

    Located conveniently in the hub of Dubai's commercial centre on Sheikh Zayed Road, Conrad Dubai is a stylish city haven within close proximity to Dubai's international financial and convention centre, one of the world's fastest growing airports, as well as world-class shopping destinations.

    • Impressive 54-story hotel
    • 555 luxury rooms and suites
    • Restaurant & Bar collection of 3 contemporary venues
    • One of the largest meeting spaces in the city, with a total area of 4,400 sqm
    • 5,500 sqm outdoor urban pool oasis
    • Fully equipped spa of 2,000 sqm
    • Full valet parking and automated car park with 1,056 parking spaces
    • Most convenient access to the World Trade Centre

    Conrad Dubai
    Sheikh Zayed Road
    P.O. Box 115143 Dubai
    Dubai, United Arab Emirates

    Tel +971 (4) 444 7444
    Fax +971 (4) 444 7445



    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    T:+971-4-407 2693
    F:+971-4-407 2517
    E: hospitality@informa.com


    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

Course Fees
Date Course Fee Before
1 October 2017
Course Fee Before
5 November 2017
Final Fee

10 – 14 December 2017
US$ 4,495 US$ 4,995 US$ 5,495

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the course assessment will receive an Informa Certificate of Completion.

Pricing excludes 5% VAT, where applicable


Book and pay full fee for two colleagues and the third attends for FREE

  • Not applicable in conjunction with corporate discounts
  • Payment to be settled before start of the course to avail the offer
  • This offer is not applicable on Early Bird Prices

For more information, email Andy Watts on a.watts@informa.com

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