Certificate In Strategic Business Planning
A highly practical course to develop and enhance your strategic business planning skills
25 – 28 January 2015*
17 – 20 May 2015
Sheraton Hotel, Mall of the Emirates, Dubai, UAE
The Address Hotel, Dubai Marina, Dubai, UAE
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"IIR Strikes again! Revolutionary concepts for those seeking radical change to ways of looking at business in today's information age. IIR great effort!"

Tariq Bashwari
Planning Analyst
Saudi Aramco

"This event provides the building blocks for becoming not only an effective worker, but also for developing into a genuine and sincere human being."

Cynthia Fernandes
Services and Travel Buyer
Masterfoods ME

"It is a life changing course that touches all aspects of one's life."

Mohammed Al-Fariss
Staff Projects Engineer
SABIC

"An excellent course – adds real value to our experience."

Omar Jahameh
Finance Supervisor
Qatar Airways

"IIR is able to recognise and develop new trends. The delivery of innovative case studies adds tremendous value to conferences. This gives delegates the perfect balance between theory and practice. I believe in its formula."

Professor Robert Kaplan
Harvard University


*Attend this course AND your colleague can attend with you for FREE. Please note that this is not a 50% discount offer, it is a full price single booking and a second delegate attends the same course free of charge.
Overview

This course explains how the strategic management process can be used to analyse environments, industries and organisations, and how to use that analysis to make sound strategic choices. Delegates will look at how to build a cohesive strategy across an entire organisation to ensure that all areas are aligned and moving in the same direction. When the analysis has been done and the choices have been made we move on to the implementation of the strategy. This course looks at tools and techniques that can be used to help achieve strategic change and considers the role of leadership in the change process.

Content
  • The strategic management process
  • Strategy implementation
  • Strategic analysis – environmental, industry and competitor analysis
  • Analysing resources and capabilities
  • Sustaining competitive advantage
  • Competitive strategies
  • Growth strategies
  • Partnerships and alliances
  • Mapping the strategy
  • Top-down strategy formulation
  • Using a map to communicate the strategy
  • Linking the pieces of the strategy
  • Strategy and the customer value proposition
  • Managing strategic change
  • Change and the organisation
  • Resistance to change
  • Implementing change
Who Should Attend

The course is ideal for people who have to propose new business ideas to people in their own company – at any level. It is also designed for anyone who is responsible for preparing and presenting business plans and proposals to bankers, financiers and prospective investors.

Benefits Of Attending
  1. Better evaluate business strategies
  2. Formulate business strategy in the face of increased globalisation
  3. Maximise marketing and sales strategies and align financial planning with business strategy
In Association With

    The George Washington University (GWU)
    Website: http://www.sbpm.gwu.edu

    The George Washington University School of Business is dedicated to excellence in its teaching and research about management within the United States and internationally. The school has a 75-year history of preparing men and women for leadership in both the private and public sectors. Known internationally for its dedication to academic excellence, the school draws students from all parts of the US and around the world. For further information on George Washington University School of Business, please visit their website www.sbpm.gwu.edu

    As Informa Middle East's academic partner, GW reviews a selected range Informa business and finance certificate courses and programmes. Delegates successfully completing these courses receive an Informa/GW Certificate of Completion. GW is also our academic partner for ESI courses.


Course Director

    John Alan Davis
    Director
    UK

    John Alan Davis is an excellent strategy consultant, outstanding facilitator and intelligent negotiator with extensive international operational experience, which he has linked to global marketing capabilities and technical awareness. He is Founder and Managing Director of Scott Davis Management, a company which has provided executive management development programmes for more than 12 years.

    His creative heritage started as a development engineer in the aerospace industry for Plessey Dynamics, grew into a passion for strategy development through sales with INA into market management in WR Grace on food packaging and then as marketing planning manager for SKF. As their Marketing Director in the UK, he was responsible for business strategy to grow market share, business planning and financial strategy for profit. After a global strategy role on automotive components for SKF in Gothenburg he became marketing director for the Middle East and Africa developing financial and distribution strategies to again grow market share and profitability. Following that role as Chief Executive for the number two bearing company FA'G, his responsibility for strategy and business development produced high growth. He has been a member of the Institute of Directors for 20 years and is a member of their policy committee. From a competitive fast moving strategy-focused background John naturally turned to people development, first with 'Strategy And Marketing In Business Management' for Management Centre Europe in Brussels, then 'Competitive Strategy' and 'Strategies For Change' for the Institute of Bankers in Pakistan.

    In 2002, he became one of IIRME's, (now Informa's ) senior associates creating 'Strategic Skills For Senior Managers' a series of very successful public courses attracting Mobily, Sabic, Saudi Hollandia, NBK, SABB and Qatar Petrochem, Hadida, Markaz and others, followed by a 'Strategic Skills Forum' for IIRME itself and 'Strategic Thinking And Planning' for Qatar Foundation and 'Strategic Thinking' for ADFCA. The courses 'Strategy – To Enhance Business Focus' proved a big success for Brasil Foods and 'Strategic Thinking And Analysis' for Emirates Nuclear Energy Corporation and the new public programmes 'Aligning Budgeting With Strategy' completed a natural progression towards the middle of 2014. Now, with a passion for helping managers in the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait and the greater Middle East John brings a new dynamic focus to the Strategic Business Planning course adapting strategy to location and to business model with an innovative approach and cutting edge case studies.

    John's strong proactive interpersonal managerial style, which he blends with a great deal of experience, produces lively discussions and positive outcomes on his executive training courses. This is backed up with current company strategy and business information to produce comprehensive executive development and strategic planning solutions. He is a highly competent trainer, coach and mentor with proven people development skills.



Venue and Accommodation

    Sheraton Hotel, Mall of the Emirates, Dubai, UAE

    Dubai


    Directly connected to the world-renowned mall, the Sheraton Dubai Mall of the Emirates Hotel is a gathering place for corporate travelers, vacationers, and shoppers alike. It is also at a walking distance, interconnected to the Mall of the Emirates Metro Station.

    The hotel is centrally located, with easy access to such destinations as Jumeirah, Dubai Marina, Jebel Ali Free Zone, and Dubai World Trade Center. Dubai International Airport (DXB) is only 20 minutes away by car.

    Featuring state-of-the-art technology, nine meeting rooms can accommodate a variety of functions. Plus, our well-equipped business center provides support services to help you stay productive and in touch.

    Address :
    Sheikh Zayed Road, Al Barsha 1
    Al Barsha 1 , PO Box 450309 , 283825 Dubai, UAE
    GPS : N 25° 7' 5.23'' E 55° 12' 11.64''

    Tel : (+971) 4 3772000
    http://www.sheratondubaimalloftheemirates.com/

    ACCOMODATION

    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    Phone: +971-4-407 2693
    Fax: +971-4-407 2517
    Email: hospitality@informa.com


    VISAS

    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

    The Address, Dubai Marina

    Dubai

    The Address Dubai Marina
    Dubai Marina
    P.O. Box 32923, Dubai, UAE
    T: +971 4 4367777
    F: +971 4 4367788
    W: http://www.theaddress.com/en/hotel/dubai-marina

    click here for directions

    Standing tall in the heart of one of Dubai's most vibrant neighbourhoods, where crystal waters shimmer against modern architecture and luxury yachts moor alongside trendsetting restaurants, The Address Dubai Marina is a haven for the discerning traveller.

    With 200 luxurious rooms, five superb restaurants and lounges, a relaxing spa, spectacular infinity pool and state of the art meeting and event facilities, The Address Dubai Marina will keep you refreshed and inspired.

    Perfectly situated for your business needs, The Address Dubai Marina is just a short ride away from Dubai Media and Internet Cities, Knowledge Village, Jebel Ali Free Zone, and within walking distance from the metro station.

    And what is business without a little fun? With the white sand beaches of the Arabian Gulf just a stroll away, and the hotel's direct link to the stylish Dubai Marina Mall, The Address Dubai Marina gives you every reason to extend your stay and unwind.


    Accommodation

    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    T:+971-4-407 2693
    F:+971-4-407 2517
    E: hospitality@informa.com

    VISAS

    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.


Course Fees
Date Course Fee Before
9 Nov 2014
Course Fee Before
30 Nov 2014
Final Fee
25 – 28 January 2015*
(BC5734)
US$ 3,995 US$ 4,595 US$ 4,795

Date Course Fee Before
1 Mar 2015
Course Fee Before
22 Mar 2015
Final Fee
17 – 20 May 2015
(BC5735)
US$ 3,995 US$ 4,595 US$ 4,795
Course fee includes documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the assessment will receive a Certificate of Completion from Informa/GW.

Book and pay now and bring your colleague for FREE on this course*. Only for January date.
*The 2 for 1 offer is valid on full price registration only
*Not applicable in conjunction with corporate discounts
*Payment to be settled before start of the course to avail the offer
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