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Certificate In Strategic Business Planning
A highly practical course to develop and enhance your strategic business planning skills
24 – 27 January 2016
15 – 18 May 2016
10 – 13 October 2016
Kempinski Hotel, Mall of the Emirates, Dubai, UAE
Sheraton Hotel, Mall of the Emirates, Dubai, UAE
Dusit Thani Hotel, Dubai, UAE
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"IIR (Informa) Strikes again! Revolutionary concepts for those seeking radical change to ways of looking at business in today's information age. IIR (Informa) great effort!"

Tariq Bashwari
Planning Analyst
Saudi Aramco

"This event provides the building blocks for becoming not only an effective worker, but also for developing into a genuine and sincere human being."

Cynthia Fernandes
Services and Travel Buyer
Masterfoods ME

"It is a life changing course that touches all aspects of one's life."

Mohammed Al-Fariss
Staff Projects Engineer
SABIC

"An excellent course – adds real value to our experience."

Omar Jahameh
Finance Supervisor
Qatar Airways

"IIR (Informa) is able to recognise and develop new trends. The delivery of innovative case studies adds tremendous value to conferences. This gives delegates the perfect balance between theory and practice. I believe in its formula."

Professor Robert Kaplan
Harvard University

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* Book and pay full fee for one and your colleague attends for FREE

** Book and pay full fee for two colleagues and the third attends for FREE

For more information, email Andy Watts on a.watts@informa.com

Overview

This course explains how the strategic management process can be used to analyse environments, industries and organisations, and how to use that analysis to make sound strategic choices. Delegates will look at how to build a cohesive strategy across an entire organisation to ensure that all areas are aligned and moving in the same direction. When the analysis has been done and the choices have been made we move on to the implementation of the strategy. This course looks at tools and techniques that can be used to help achieve strategic change and considers the role of leadership in the change process.

Content
  • The strategic management process
  • Strategy implementation
  • Strategic analysis – environmental, industry and competitor analysis
  • Analysing resources and capabilities
  • Sustaining competitive advantage
  • Competitive strategies
  • Growth strategies
  • Partnerships and alliances
  • Mapping the strategy
  • Top-down strategy formulation
  • Using a map to communicate the strategy
  • Linking the pieces of the strategy
  • Strategy and the customer value proposition
  • Managing strategic change
  • Change and the organisation
  • Resistance to change
  • Implementing change
Who Should Attend

The course is ideal for people who have to propose new business ideas to people in their own company – at any level. It is also designed for anyone who is responsible for preparing and presenting business plans and proposals to bankers, financiers and prospective investors.

Benefits Of Attending
  1. Better evaluate business strategies
  2. Formulate business strategy in the face of increased globalisation
  3. Maximise marketing and sales strategies and align financial planning with business strategy
In Association With

    The George Washington University (GWU)
    Website: http://www.sbpm.gwu.edu

    The George Washington University School of Business is dedicated to excellence in its teaching and research about management within the United States and internationally. The school has a 75-year history of preparing men and women for leadership in both the private and public sectors. Known internationally for its dedication to academic excellence, the school draws students from all parts of the US and around the world. For further information on George Washington University School of Business, please visit their website www.sbpm.gwu.edu

    As Informa Middle East's academic partner, GW reviews a selected range Informa business and finance certificate courses and programmes. Delegates successfully completing these courses receive an Informa/GW Certificate of Completion. GW is also our academic partner for ESI courses.


Course Director

    John Alan Davis
    Director
    UK

    John Alan Davis is an excellent strategy consultant, outstanding facilitator and intelligent negotiator with extensive international operational experience, which he has linked to global marketing capabilities and technical awareness. He is Founder and Managing Director of Scott Davis Management, a company which has provided executive management development programmes for more than 12 years.

    His creative heritage started as a development engineer in the aerospace industry for Plessey Dynamics, grew into a passion for strategy development through sales with INA into market management in WR Grace on food packaging and then as marketing planning manager for SKF. As their Marketing Director in the UK, he was responsible for business strategy to grow market share, business planning and financial strategy for profit. After a global strategy role on automotive components for SKF in Gothenburg he became marketing director for the Middle East and Africa developing financial and distribution strategies to again grow market share and profitability. Following that role as Chief Executive for the number two bearing company FA'G, his responsibility for strategy and business development produced high growth. He has been a member of the Institute of Directors for 20 years and is a member of their policy committee. From a competitive fast moving strategy-focused background John naturally turned to people development, first with 'Strategy And Marketing In Business Management' for Management Centre Europe in Brussels, then 'Competitive Strategy' and 'Strategies For Change' for the Institute of Bankers in Pakistan.

    In 2002, he became one of IIRME's, (now Informa's ) senior associates creating 'Strategic Skills For Senior Managers' a series of very successful public courses attracting Mobily, Sabic, Saudi Hollandia, NBK, SABB and Qatar Petrochem, Hadida, Markaz and others, followed by a 'Strategic Skills Forum' for IIRME itself and 'Strategic Thinking And Planning' for Qatar Foundation and 'Strategic Thinking' for ADFCA. The courses 'Strategy – To Enhance Business Focus' proved a big success for Brasil Foods and 'Strategic Thinking And Analysis' for Emirates Nuclear Energy Corporation and the new public programmes 'Aligning Budgeting With Strategy' completed a natural progression towards the middle of 2014. Now, with a passion for helping managers in the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait and the greater Middle East John brings a new dynamic focus to the Strategic Business Planning course adapting strategy to location and to business model with an innovative approach and cutting edge case studies.

    John's strong proactive interpersonal managerial style, which he blends with a great deal of experience, produces lively discussions and positive outcomes on his executive training courses. This is backed up with current company strategy and business information to produce comprehensive executive development and strategic planning solutions. He is a highly competent trainer, coach and mentor with proven people development skills.



Venue and Accommodation

    Kempinski Hotel, Mall of the Emirates

    Dubai, United Arab Emirates


    Kempinski Hotel Mall of the Emirates – A magical marriage of sand and snow

    A luxury alpine retreat awaits at a snow dome in the desert at Kempinski Hotel Mall of the Emirates. Come visit our elegant five-star hotel in Dubai and savor the delights of an enchanting winter wonderland, adjacent to the renowned Ski Dubai.


    Kempinski Hotel Mall of the Emirates Dubai
    Sheikh Zayed Road, Al Barsha
    P.O. Box 120679
    Dubai, United Arab Emirates

    Tel +971 4 341 0000
    Fax +971 4 341 2327

    http://www.kempinski.com

    Accommodation

    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    T:+971-4-407 2693
    F:+971-4-407 2517
    E: hospitality@informa.com


    VISAS

    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

    Sheraton Hotel, Mall of the Emirates, Dubai, UAE

    Dubai


    Directly connected to the world-renowned mall, the Sheraton Dubai Mall of the Emirates Hotel is a gathering place for corporate travelers, vacationers, and shoppers alike. It is also at a walking distance, interconnected to the Mall of the Emirates Metro Station.

    The hotel is centrally located, with easy access to such destinations as Jumeirah, Dubai Marina, Jebel Ali Free Zone, and Dubai World Trade Center. Dubai International Airport (DXB) is only 20 minutes away by car.

    Featuring state-of-the-art technology, nine meeting rooms can accommodate a variety of functions. Plus, our well-equipped business center provides support services to help you stay productive and in touch.

    Address :
    Sheikh Zayed Road, Al Barsha 1
    Al Barsha 1 , PO Box 450309 , 283825 Dubai, UAE
    GPS : N 25° 7' 5.23'' E 55° 12' 11.64''

    Tel : (+971) 4 3772000
    http://www.sheratondubaimalloftheemirates.com/

    ACCOMODATION

    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    Phone: +971-4-407 2693
    Fax: +971-4-407 2517
    Email: hospitality@informa.com


    VISAS

    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

    Dusit Thani Hotel

    Dubai, United Arab Emirates


    dusit thani dubai

    Phone: +971 4 343 3333
    Fax: +971 4 343 4222
    Web: http://www.dusit.com/dusitthani/dubai/default-en.html


    Dusit Thani Dubai hotel is an iconic five star hotel that captures the essence of Thailand in the vibrant centre of Dubai's Business District. With easy access to business and leisure pursuits, this luxury hotel is located a few minutes from the World Trade Centre, Dubai's International Convention Centre, Dubai International Financial Centre, Burj Dubai, Dubai Mall and is a short drive to Dubai's International Airport and major shopping malls.

    Dusit Thani Dubai is the only five-star hotel in the UAE that combines modern luxuries with the warmth and grace of traditional Thai hospitality. The hotel building was designed to resemble the Thai "wai" (a gesture of greeting, welcome, and thanks. Both hands are pressed together to resemble a lotus flower.) Stepping inside Dusit Thani Dubai, guests will instantly experience a sense of warm welcome and tranquility. The hotel's 321 rooms and suites are furnished to ensure guests' highest comfort with touches of Thai design., while the hotel associates are always on hand to help take care of even the smallest details to make each guest's stay a unique and memorable experience.

    Dining at Dusit Thani Dubai provides a gastronomic experience second to none. Our signature restaurant, Benjarong, offers authentic Royal Thai cuisine in a traditional Thai setting with Thai classical dance and music performances, while Dusit Thani Dubai's Friday Brunch is recognized as one of the best in the city and has become a Dubai must-do.


    Total Rooms 321
    Total Floors 36
    Year Opened 2001
    Hotel Type 5 star

    Location

    Five minutes away from Dubai's World Trade Centre and Exhibition Halls. 20-minute drive from Dubai International Airport.


    Accomodation

    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    Phone: +971 4 407 2693
    Fax: +971 4 407 2517
    Email: hospitality@informa.com

    VISAS

    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.


Course Fees
Date Course Fee Before
8 November 2015
Course Fee Before
29 November 2015
Final Fee
24 – 27 January 2016*
(BC6225)
US$ 3,995 US$ 4,595 US$ 4,795
Date Course Fee Before
28 February 2016
Course Fee Before
20 March 2016
Final Fee
15 – 18 May 2016
(BC6226)
US$ 3,995 US$ 4,595 US$ 4,795
Date Course Fee Before
25 July 2016
Course Fee Before
15 August 2016
Final Fee
10 – 13 October 2016
(BC6227)
US$ 3,995 US$ 4,595 US$ 4,795

Course fee includes documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the assessment will receive a Certificate of Completion from Informa/GW.

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