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Certificate in Strategic Business Planning
A Unique Course To Expand Your Strategic Management Perspective, Improve Competitive Advantage And Enhance Business Focus
29 January – 1 February 2017
Kempinski Hotel, Mall of the Emirates, Dubai, UAE
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"IIR (Informa) Strikes again! Revolutionary concepts for those seeking radical change to ways of looking at business in today's information age. IIR (Informa) great effort!"

Tariq Bashwari
Planning Analyst
Saudi Aramco

"This event provides the building blocks for becoming not only an effective worker, but also for developing into a genuine and sincere human being."

Cynthia Fernandes
Services and Travel Buyer
Masterfoods ME

"It is a life changing course that touches all aspects of one's life."

Mohammed Al-Fariss
Staff Projects Engineer

"An excellent course – adds real value to our experience."

Omar Jahameh
Finance Supervisor
Qatar Airways

"IIR (Informa) is able to recognise and develop new trends. The delivery of innovative case studies adds tremendous value to conferences. This gives delegates the perfect balance between theory and practice. I believe in its formula."

Professor Robert Kaplan
Harvard University

Listen to John Davies on How Busy Decision Makers Solve Their Problems

The course will provide you with the skills and insights to develop strategy and resolve organisational issues, understand yourself and others and then to expand and capitalise on the learned skills to operate more effectively in your management teams.

You will learn the importance of flexibility, focus, empathy, encouragement using a well-balanced approach, and that awareness, thinking styles, problem solving skills, emotional intelligence and cultural matters are important in guiding both yourself and others towards success, creating smart people and people-smart strategies.

  • Setting The Scene And Outlining The Direction
  • Strategic Thinking And The Right Mindset
  • Strategic Business Focus And Attention To Detail – It Really Matters
  • Strategic Activity Trees: A Formal Way To Logically Link Strategies
  • Strategic Thinking
  • Strategy And Some Of The Core Ideas Behind It
  • Strategic Visioning To Assess The Future – Analysing Scenarios
  • Developing Winning Business Plans From Strategy To Operational Goals
  • Strategy Maps And Their Impact
  • Corporate Value
  • Improving Business Performance
  • Identifying And Overcoming Obstacles To Implementation
  • Making It Happen – Leveraging Innovation
  • Strategic Personal And Group Planning
  • Discussion And Summary
  • Appendices
Who Should Attend

This unique, interactive and comprehensive strategic management master class has been designed with Directors, Senior Executives, Senior Managers, Senior Administrators and Middle Managers in mind. Those in fact, who want to recognise and achieve their full potential as leaders and professionals and then support the company in the most efficient and effective way possible.

Benefits Of Attending
  1. Develop an active role in your company’s strategy planning and decision-making
  2. Focus on key strategic control areas in guiding others to success
  3. Take strategic responsibility for business development and focus on customers
  4. Learn a ‘step-back’ approach to maximise profitability from new opportunities
  5. Generate a complete and comprehensive case for customer buy-in
In Association With

    The George Washington University (GWU)

    The George Washington University School of Business is dedicated to excellence in its teaching and research about management within the United States and internationally. The school has a 75-year history of preparing men and women for leadership in both the private and public sectors. Known internationally for its dedication to academic excellence, the school draws students from all parts of the US and around the world. For further information on George Washington University School of Business, please visit their website www.sbpm.gwu.edu

    As Informa Middle East's academic partner, GW reviews a selected range Informa business and finance certificate courses and programmes. Delegates successfully completing these courses receive an Informa/GW Certificate of Completion. GW is also our academic partner for TwentyEighty formerly ESI) courses.

Course Director

    John Alan Davis

    John Alan Davis is an excellent strategy consultant, outstanding facilitator and intelligent negotiator with extensive international operational experience, which he has linked to global marketing capabilities and technical awareness. He is Founder and Managing Director of Scott Davis Management, a company which has provided executive management development programmes for more than 12 years.

    His creative heritage started as a Development Engineer in the aerospace industry for Plessey Dynamics, which grew into a passion for strategy development through sales with INA into market management in WR Grace on food packaging and then as Marketing Planning Manager for SKF. As their Marketing Director in the UK, he was responsible for business strategy to grow market share, business planning and financial strategy for profit. After a global strategy role on automotive components for SKF in Gothenburg, he became Marketing Director for the Middle East and Africa developing financial and distribution strategies to again grow market share and profitability. Following that role as Chief Executive for the number two bearing company FA'G, his responsibility for strategy and business development produced high growth.

    From a competitive fast-moving, strategy-focused background, John naturally turned to people development; first with 'Strategy And Marketing In Business Management' for Management Centre Europe in Brussels, then 'Competitive Strategy' and 'Strategies For Change' for the Institute of Bankers in Pakistan.

    In 2002, he became one of Informa's Senior Associates creating 'Strategic Skills For Senior Managers' a series of very successful public courses attracting Mobily, Sabic, Saudi Hollandia, NBK, SABB and Qatar Petrochem, Hadida, Markaz and others – followed by a 'Strategic Skills Forum' and 'Strategic Thinking And Planning' for Qatar Foundation and 'Strategic Thinking' for ADFCA. The courses 'Strategy – To Enhance Business Focus' proved a big success for Brasil Foods, and 'Strategic Thinking And Analysis' for Emirates Nuclear Energy Corporation and the new public programmes 'Aligning Budgeting With Strategy' completed a natural progression towards the middle of 2014.

    Now, with a passion for helping managers in the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait and the greater Middle East, John brings a new dynamic focus to the Strategic Business Planning course adapting strategy to location and to business model, with an innovative approach and cutting edge case studies.

    His personal expertise in designing and delivering strategy, leadership and management development programmes and seminars for CEOs, Senior and Executive Vice Presidents, and senior and middle management has achieved a strong reputation in the Middle East.

Venue and Accommodation

    Kempinski Hotel, Mall of the Emirates

    Dubai, United Arab Emirates

    Kempinski Hotel Mall of the Emirates

    Celebrate the 10 year anniversary of Kempinski Hotel Mall of the Emirates which is connected to the award winning Mall of the Emirates, retailing 560 prestigious brands, a 24 screen multiplex cinema and the region's largest indoor ski slope and snow park.

    With 393 rooms and suites, including 20 stunning Aspen Chalets, we boast some of the most unique and modern accommodations. All rooms are well equipped with the state of the art technology for your comfort.

    A destination guaranteed to create memorable moments for business or leisure travelers; we welcome you to a five star luxury retreat.

    Kempinski Hotel Mall of the Emirates Dubai
    Sheikh Zayed Road, Al Barsha
    P.O. Box 120679
    Dubai, United Arab Emirates

    Tel +971 4 341 0000
    Fax +971 4 341 2327



    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    T:+971-4-407 2693
    F:+971-4-407 2517
    E: hospitality@informa.com


    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

Course Fees
Date Course Fee Before
20 November 2016
Course Fee Before
25 December 2016
Final Fee
29 January – 1 February 2017
US$ 3,995 US$ 4,495 US$ 4,995

Course fee includes documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the assessment will receive a Certificate of Completion from Informa/GW.

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