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Certificate In Strategic Business Planning
A highly practical course to develop and enhance your strategic business planning skills
10 – 13 October 2016
Dusit Thani Hotel, Dubai, UAE
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"IIR (Informa) Strikes again! Revolutionary concepts for those seeking radical change to ways of looking at business in today's information age. IIR (Informa) great effort!"

Tariq Bashwari
Planning Analyst
Saudi Aramco

"This event provides the building blocks for becoming not only an effective worker, but also for developing into a genuine and sincere human being."

Cynthia Fernandes
Services and Travel Buyer
Masterfoods ME

"It is a life changing course that touches all aspects of one's life."

Mohammed Al-Fariss
Staff Projects Engineer

"An excellent course – adds real value to our experience."

Omar Jahameh
Finance Supervisor
Qatar Airways

"IIR (Informa) is able to recognise and develop new trends. The delivery of innovative case studies adds tremendous value to conferences. This gives delegates the perfect balance between theory and practice. I believe in its formula."

Professor Robert Kaplan
Harvard University

Listen to John Davies on How Busy Decision Makers Solve Their Problems

This course explains how the strategic management process can be used to analyse environments, industries and organisations, and how to use that analysis to make sound strategic choices. Delegates will look at how to build a cohesive strategy across an entire organisation to ensure that all areas are aligned and moving in the same direction. When the analysis has been done and the choices have been made we move on to the implementation of the strategy. This course looks at tools and techniques that can be used to help achieve strategic change and considers the role of leadership in the change process.

  • The strategic management process
  • Strategy implementation
  • Strategic analysis – environmental, industry and competitor analysis
  • Analysing resources and capabilities
  • Sustaining competitive advantage
  • Competitive strategies
  • Growth strategies
  • Partnerships and alliances
  • Mapping the strategy
  • Top-down strategy formulation
  • Using a map to communicate the strategy
  • Linking the pieces of the strategy
  • Strategy and the customer value proposition
  • Managing strategic change
  • Change and the organisation
  • Resistance to change
  • Implementing change
Who Should Attend

The course is ideal for people who have to propose new business ideas to people in their own company – at any level. It is also designed for anyone who is responsible for preparing and presenting business plans and proposals to bankers, financiers and prospective investors.

Benefits Of Attending
  1. Better evaluate business strategies
  2. Formulate business strategy in the face of increased globalisation
  3. Maximise marketing and sales strategies and align financial planning with business strategy
In Association With

    The George Washington University (GWU)

    The George Washington University School of Business is dedicated to excellence in its teaching and research about management within the United States and internationally. The school has a 75-year history of preparing men and women for leadership in both the private and public sectors. Known internationally for its dedication to academic excellence, the school draws students from all parts of the US and around the world. For further information on George Washington University School of Business, please visit their website www.sbpm.gwu.edu

    As Informa Middle East's academic partner, GW reviews a selected range Informa business and finance certificate courses and programmes. Delegates successfully completing these courses receive an Informa/GW Certificate of Completion. GW is also our academic partner for TwentyEighty formerly ESI) courses.

Course Director

    John Alan Davis

    John Alan Davis is an excellent strategy consultant, outstanding facilitator and intelligent negotiator with extensive international operational experience, which he has linked to global marketing capabilities and technical awareness. He is Founder and Managing Director of Scott Davis Management, a company which has provided executive management development programmes for more than 12 years.

    His creative heritage started as a development engineer in the aerospace industry for Plessey Dynamics, grew into a passion for strategy development through sales with INA into market management in WR Grace on food packaging and then as marketing planning manager for SKF. As their Marketing Director in the UK, he was responsible for business strategy to grow market share, business planning and financial strategy for profit. After a global strategy role on automotive components for SKF in Gothenburg he became marketing director for the Middle East and Africa developing financial and distribution strategies to again grow market share and profitability. Following that role as Chief Executive for the number two bearing company FA'G, his responsibility for strategy and business development produced high growth. He has been a member of the Institute of Directors for 20 years and is a member of their policy committee. From a competitive fast moving strategy-focused background John naturally turned to people development, first with 'Strategy And Marketing In Business Management' for Management Centre Europe in Brussels, then 'Competitive Strategy' and 'Strategies For Change' for the Institute of Bankers in Pakistan.

    In 2002, he became one of IIRME's, (now Informa's ) senior associates creating 'Strategic Skills For Senior Managers' a series of very successful public courses attracting Mobily, Sabic, Saudi Hollandia, NBK, SABB and Qatar Petrochem, Hadida, Markaz and others, followed by a 'Strategic Skills Forum' for IIRME itself and 'Strategic Thinking And Planning' for Qatar Foundation and 'Strategic Thinking' for ADFCA. The courses 'Strategy – To Enhance Business Focus' proved a big success for Brasil Foods and 'Strategic Thinking And Analysis' for Emirates Nuclear Energy Corporation and the new public programmes 'Aligning Budgeting With Strategy' completed a natural progression towards the middle of 2014. Now, with a passion for helping managers in the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait and the greater Middle East John brings a new dynamic focus to the Strategic Business Planning course adapting strategy to location and to business model with an innovative approach and cutting edge case studies.

    John's strong proactive interpersonal managerial style, which he blends with a great deal of experience, produces lively discussions and positive outcomes on his executive training courses. This is backed up with current company strategy and business information to produce comprehensive executive development and strategic planning solutions. He is a highly competent trainer, coach and mentor with proven people development skills.

Venue and Accommodation

    Dusit Thani Hotel

    Dubai, United Arab Emirates

    Dusit Thani Dubai

    Dusit Thani Dubai is an iconic 5-star luxury hotel that captures the essence of Thailand in the vibrant centre of this cosmopolitan city, the jewel of the UAE.

    The hotel is strategically located just five minutes from Dubai's main business hub, within walking distance from the nearest metro station and just 15 minutes from the airport. In addition, the world's tallest building, the Burj Khalifa, and the world's largest shopping mall, The Dubai Mall, are just a short walk from Dusit Thani.

    Dusit Thani Dubai
    133, Sheikh Zayed Road
    P.O. Box 23335 Dubai
    Dubai, United Arab Emirates

    Tel +971 (4) 343 3333
    Fax +971 (4) 343 4222



    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    T:+971-4-407 2693
    F:+971-4-407 2517
    E: hospitality@informa.com


    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

Course Fees
Date Course Fee Before
25 July 2016
Course Fee Before
15 August 2016
Final Fee
10 – 13 October 2016
US$ 3,995 US$ 4,595 US$ 4,795

Course fee includes documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the assessment will receive a Certificate of Completion from Informa/GW.

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