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Certificate in Strategic Business Planning
A Unique Course To Expand Your Strategic Management Perspective, Improve Competitive Advantage And Enhance Business Focus
22 – 25 April 2018
Kempinski Hotel, Mall of the Emirates, Dubai, UAE
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The course will provide you with the skills and insights to develop strategy and resolve organisational issues, understand yourself and others and then to expand and capitalise on the learned skills to operate more effectively in your management teams.

You will learn the importance of flexibility, focus, empathy, encouragement using a well-balanced approach, and that awareness, thinking styles, problem solving skills, emotional intelligence and cultural matters are important in guiding both yourself and others towards success, creating smart people and people-smart strategies.

  • Setting The Scene And Outlining The Direction
  • Strategic Thinking And The Right Mindset
  • Strategic Business Focus And Attention To Detail – It Really Matters
  • Strategic Activity Trees: A Formal Way To Logically Link Strategies
  • Strategic Thinking
  • Strategy And Some Of The Core Ideas Behind It
  • Strategic Visioning To Assess The Future – Analysing Scenarios
  • Developing Winning Business Plans From Strategy To Operational Goals
  • Strategy Maps And Their Impact
  • Corporate Value
  • Improving Business Performance
  • Identifying And Overcoming Obstacles To Implementation
  • Making It Happen – Leveraging Innovation
  • Strategic Personal And Group Planning
  • Discussion And Summary
  • Appendices
Who Should Attend

This unique, interactive and comprehensive strategic management master class has been designed with Directors, Senior Executives, Senior Managers, Senior Administrators and Middle Managers in mind. Those in fact, who want to recognise and achieve their full potential as leaders and professionals and then support the company in the most efficient and effective way possible.

Benefits Of Attending
  • Develop an active role in your company's strategy planning and decision-making
  • Focus on key strategic control areas in guiding others to success
  • Take strategic responsibility for business development and focus on customers
  • Learn a 'step-back' approach to maximise profitability from new opportunities
  • Generate a complete and comprehensive case for customer buy-in
  • Learn how to create, develop, write and manage a strategic business plan
Course Director

    John A. Davis
    Founder and Managing Director
    Scott Davis Management

    John Alan Davis is a strategy consultant, facilitator and negotiator with extensive international operational experience, linked to global marketing capabilities and technical awareness. He is Founder and Managing Director of Scott Davis Management, a company providing executive management development programmes for over 15 years.

    He started as a development engineer in the aerospace industry with Plessey Dynamics, and moved into strategy development with INA and into market management in W R Grace on food packaging. As SKF's marketing director in the UK, John was responsible for business strategy, business planning and financial strategy to grow market share for profit. After a global strategy role with SKF he became marketing director for the Middle East and Africa developing financial and distribution strategies to grow market share and profitability. Following that role as chief executive for the number two bearing company FA'G, his responsibility for strategy and business development produced high growth.

    John has been one of Informa's senior associates creating 'strategic skills for senior managers', a series of very successful public programmes attracting Mobily, Sabic, Saudi Hollandia, NBK, SABB and Qatar Petrochem, Hadida, Markaz and others. Over the years he has developed and delivered a strategic skills forum and several courses on strategic thinking and planning, strategic business planning, and aligning budgeting with strategy.

    His personal expertise in designing and delivering strategy, leadership and management development programmes and seminars for CEOs, senior and executive vice presidents, senior and middle management, analysts, engineers and specialists with Informa has achieved a strong reputation in the Middle East.

    The work has produced high levels of business competence and organisational skill for major companies such as Sabic, Siemens, DEWA, Etisalat, Tanmia, ADNOC, Saudi Aramco, MAF Carrefour, Dolphin Energy, Royal Commission Hospital, Spimaco and banks and finance houses including ADCB, UNB, CBD, SABB, Mubadala, IPIC, UIC and many others.

Venue and Accommodation

    Kempinski Hotel, Mall of the Emirates

    Dubai, United Arab Emirates

    Kempinski Hotel Mall of the Emirates

    Celebrate the 10 year anniversary of Kempinski Hotel Mall of the Emirates which is connected to the award winning Mall of the Emirates, retailing 560 prestigious brands, a 24 screen multiplex cinema and the region's largest indoor ski slope and snow park.

    With 393 rooms and suites, including 20 stunning Aspen Chalets, we boast some of the most unique and modern accommodations. All rooms are well equipped with the state of the art technology for your comfort.

    A destination guaranteed to create memorable moments for business or leisure travelers; we welcome you to a five star luxury retreat.

    Kempinski Hotel Mall of the Emirates Dubai
    Sheikh Zayed Road, Al Barsha
    P.O. Box 120679
    Dubai, United Arab Emirates

    Tel +971 4 341 0000
    Fax +971 4 341 2327



    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    T:+971-4-407 2693
    F:+971-4-407 2517
    E: hospitality@informa.com


    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

Course Fees
Date Course Fee Before
11 February 2018
Course Fee Before
18 March 2018
Final Fee
22 – 25 April 2018
US$ 3,995 US$ 4,495 US$ 4,995

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and pass the course examination will receive an Informa Certificate of Completion.

Pricing excludes 5% VAT, where applicable


Book and pay full fee for two colleagues and the third attends for FREE

  • Not applicable in conjunction with corporate discounts
  • Payment to be settled before start of the course to avail the offer
  • This offer is not applicable on Early Bird Prices

For more information, email Andy Watts on a.watts@informa.com

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