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Social Media Marketing Masterclass
Leverage the tools and platforms, build your engaged following, drive awareness and establish your brand or service as the authority in your market
9 – 13 April 2017
The Address Hotel, Dubai Marina, Dubai, UAE
19 – 23 November 2017
Venue TBC, Dubai, UAE
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Social Media is more than a decade old now and yet many businesses are still procrastinating about whether to get involved. That means many are 10 years behind the curve.

This course is designed to bring you up to date with what's happening in the world of social media, to get you up to speed with the tools and platforms available and allow you to communicate effectively with your target audience, on the channel of their choice in their favourite form of media.

Upon completion you will:

  • Understand just how essential social media is to the future of your company
  • Have a clear process for creating your social media strategy
  • Evaluate the social media landscape to establish your avatar
  • Understand how to use the most appropriate tools and channels to your advantage
  • Learn how to amplify your message and place it in front of your target audience at just the right time
  • Discover how to have social media support the business direction and objectives quarter by quarter
  • Understand how social media feeds into your online reputation and how the line between personal and professional is permanently blurred
  • Introduction And Strategy
  • Twitter, YouTube And Google+
  • Facebook, Instagram And Snapchat
  • LinkedIn And Social Media Management Tools
  • Online Reputation Management (ORM)
Who Should Attend

Social Media is more than a decade old now and yet many businesses are still procrastinating about whether to get involved. That means many are 10 years behind the curve.

This course is aimed at those who classify themselves as intermediate to advanced social media managers/users in the professional sense. We won't be going through how to setup any of these accounts. It is therefore assumed that delegates attending the course are looking to build upon an existing knowledge of their knowledge of Social Media Marketing.

This course is suitable for:

  • Marketing Managers
  • Communications Specialists
  • PR Executives, Managers and Consultants
  • Anyone interested in learning how to make sure social media works for their organisation rather than it being a drain on resources
Benefits Of Attending
  • Understand how important the social media landscape is to your organisation now and in the future – the difference between ROI and COI
  • Establish your content creation strategy to ensure social media is driving the business in a unified direction with holistic marketing activity
  • Identify your customer personas and which platform they want to hear from you on
  • Explore the idea that social media is no longer a free advertising platform – at least not to begin with – A deep dive into social media advertising
  • Evaluate tools and technology to successfully manage and optimise your social media marketing process
Course Director

    Barry Lee Cummings
    Managing Director, Maximum Net Gain
    Speaker, Lecturer, Trainer & Digital Strategist

    After 10 years of success in the corporate world with Microsoft and EMC, Barry set up his own boutique digital agency in 2009. Ever since, he has been helping companies across market sectors in the Middle East drive more traffic through their digital real estate, become more visible to their target audience and ultimately drive bottom line revenue.

    Barry has spoken at prestigious events such as DIGICONF, The Social Media Summit, The Global Youth Forum, The Bedaya Program and the Internet City Excellence Series on the subject of the digital marketing jigsaw; search engine optimisation, email marketing, analytics and social media strategy and management.

    Barry has also trained hundreds of companies and is a trainer and lecturer with the Digital Marketing Institute and the International School of Communications. You may have also heard Barry offer his expertise on Dubai Eye, 108.3FM and Pearl FM, on the subject of social media and the digital world. He set up the Beat The Cyberbully Initiative Middle East chapter in 2014 and speaks to students, parents and teachers about cyber safety, cyberbullying and online reputation.

Venue and Accommodation

    The Address, Dubai Marina


    The Address Dubai Marina
    Dubai Marina
    P.O. Box 32923, Dubai, UAE
    T: +971 4 4367777
    F: +971 4 4367788

    click here for directions

    Standing tall in the heart of one of Dubai's most vibrant neighbourhoods, where crystal waters shimmer against modern architecture and luxury yachts moor alongside trendsetting restaurants, The Address Dubai Marina is a haven for the discerning traveller.

    With 200 luxurious rooms, five superb restaurants and lounges, a relaxing spa, spectacular infinity pool and state of the art meeting and event facilities, The Address Dubai Marina will keep you refreshed and inspired.

    Perfectly situated for your business needs, The Address Dubai Marina is just a short ride away from Dubai Media and Internet Cities, Knowledge Village, Jebel Ali Free Zone, and within walking distance from the metro station.

    And what is business without a little fun? With the white sand beaches of the Arabian Gulf just a stroll away, and the hotel's direct link to the stylish Dubai Marina Mall, The Address Dubai Marina gives you every reason to extend your stay and unwind.


    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    T:+971-4-407 2693
    F:+971-4-407 2517


    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

Course Fees
Date Course Fee Before
29 January 2017
Course Fee Before
5 March 2017
Final Fee
9 – 13 April 2017 **
US$ 4,495 US$ 4,995 US$ 5,495
Date Course Fee Before
10 September 2017
Course Fee Before
15 October 2017
Final Fee
19 – 23 November 2017 *
US$ 4,495 US$ 4,995 US$ 5,495

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.


Book and pay full fee for one and your colleague attends for FREE

Please note that this is not a 50% discount. A second delegate attends the same course free of charge when the Full Final Fee has been paid.

For more information, email Andy Watts on


Book and pay full fee for two colleagues and the third attends for FREE

  • Not applicable in conjunction with corporate discounts
  • Payment to be settled before start of the course to avail the offer
  • This offer is not applicable on Early Bird Prices

For more information, email Andy Watts on

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