Social Media Marketing Masterclass is part of the Knowledge & Networking Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
Social Media Marketing Masterclass
Leverage the tools and platforms, build your engaged following, drive awareness and establish your brand or service as the authority in your market
1 – 5 April 2018
Conrad Hotel, Dubai, UAE
11 – 15 November 2018
Venue TBC, Dubai, UAE
Download Brochure
Call Me Back

"IIR (Informa) Strikes again! Revolutionary concepts for those seeking radical change to ways of looking at business in today's information age. IIR (Informa) great effort!"

Tariq Bashwari
Planning Analyst
Saudi Aramco

"This event provides the building blocks for becoming not only an effective worker, but also for developing into a genuine and sincere human being."

Cynthia Fernandes
Services and Travel Buyer
Masterfoods ME

"It is a life changing course that touches all aspects of one's life."

Mohammed Al-Fariss
Staff Projects Engineer

"An excellent course – adds real value to our experience."

Omar Jahameh
Finance Supervisor
Qatar Airways

"IIR (Informa) is able to recognise and develop new trends. The delivery of innovative case studies adds tremendous value to conferences. This gives delegates the perfect balance between theory and practice. I believe in its formula."

Professor Robert Kaplan
Harvard University


Social Media is more than a decade old now and yet many businesses are still procrastinating about whether to get involved. That means many are 10 years behind the curve.

This course is designed to bring you up to date with what's happening in the world of social media, to get you up to speed with the tools and platforms available and allow you to communicate effectively with your target audience, on the channel of their choice in their favourite form of media.

Upon completion you will:

  • Understand just how essential social media is to the future of your company
  • Have a clear process for creating your social media strategy
  • Evaluate the social media landscape to establish your avatar
  • Understand how to use the most appropriate tools and channels to your advantage
  • Learn how to amplify your message and place it in front of your target audience at just the right time
  • Discover how to have social media support the business direction and objectives quarter by quarter
  • Understand how social media feeds into your online reputation and how the line between personal and professional is permanently blurred
  • Introduction And Strategy
  • Twitter, YouTube And Google+
  • Facebook, Instagram And Snapchat
  • LinkedIn And Social Media Management Tools
  • Online Reputation Management (ORM)
Who Should Attend

Social Media is more than a decade old now and yet many businesses are still procrastinating about whether to get involved. That means many are 10 years behind the curve.

This course is aimed at those who classify themselves as intermediate to advanced social media managers/users in the professional sense. We won't be going through how to setup any of these accounts. It is therefore assumed that delegates attending the course are looking to build upon an existing knowledge of their knowledge of Social Media Marketing.

This course is suitable for:

  • Marketing Managers
  • Communications Specialists
  • PR Executives, Managers and Consultants
  • Anyone interested in learning how to make sure social media works for their organisation rather than it being a drain on resources
Benefits Of Attending
  • Understand how important the social media landscape is to your organisation now and in the future – the difference between ROI and COI
  • Establish your content creation strategy to ensure social media is driving the business in a unified direction with holistic marketing activity
  • Identify your customer personas and which platform they want to hear from you on
  • Explore the idea that social media is no longer a free advertising platform – at least not to begin with – A deep dive into social media advertising
  • Evaluate tools and technology to successfully manage and optimise your social media marketing process
Course Director

    Barry Lee Cummings
    Managing Director, Maximum Net Gain
    Speaker, Lecturer, Trainer & Digital Strategist

    After 10 years of success in the corporate world with Microsoft and EMC, Barry set up his own boutique digital agency in 2009. Ever since, he has been helping companies across market sectors in the Middle East drive more traffic through their digital real estate, become more visible to their target audience and ultimately drive bottom line revenue.

    Barry has spoken at prestigious events such as DIGICONF, The Social Media Summit, The Global Youth Forum, The Bedaya Program and the Internet City Excellence Series on the subject of the digital marketing jigsaw; search engine optimisation, email marketing, analytics and social media strategy and management.

    Barry has also trained hundreds of companies and is a trainer and lecturer with the Digital Marketing Institute and the International School of Communications. You may have also heard Barry offer his expertise on Dubai Eye, 108.3FM and Pearl FM, on the subject of social media and the digital world. He set up the Beat The Cyberbully Initiative Middle East chapter in 2014 and speaks to students, parents and teachers about cyber safety, cyberbullying and online reputation.

Venue and Accommodation

    Conrad Hotel, Dubai

    Dubai, United Arab Emirates

    Conrad Hotel, Dubai, UAE

    Located conveniently in the hub of Dubai's commercial centre on Sheikh Zayed Road, Conrad Dubai is a stylish city haven within close proximity to Dubai's international financial and convention centre, one of the world's fastest growing airports, as well as world-class shopping destinations.

    • Impressive 54-story hotel
    • 555 luxury rooms and suites
    • Restaurant & Bar collection of 3 contemporary venues
    • One of the largest meeting spaces in the city, with a total area of 4,400 sqm
    • 5,500 sqm outdoor urban pool oasis
    • Fully equipped spa of 2,000 sqm
    • Full valet parking and automated car park with 1,056 parking spaces
    • Most convenient access to the World Trade Centre

    Conrad Dubai
    Sheikh Zayed Road
    P.O. Box 115143 Dubai
    Dubai, United Arab Emirates

    Tel +971 (4) 444 7444
    Fax +971 (4) 444 7445


    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    T:+971-4-407 2693
    F:+971-4-407 2517


    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

Course Fees
Date Course Fee Before
21 January 2018
Course Fee Before
25 February 2018
Final Fee
1 – 5 April 2018
US$ 4,495 US$ 4,995 US$ 5,495
Date Course Fee Before
2 September 2018
Course Fee Before
7 October 2018
Final Fee
11 – 15 November 2018
US$ 4,495 US$ 4,995 US$ 5,495

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.

Pricing excludes 5% VAT, where applicable


Book and pay full fee for two colleagues and the third attends for FREE

  • Not applicable in conjunction with corporate discounts
  • Payment to be settled before start of the course to avail the offer
  • This offer is not applicable on Early Bird Prices

For more information, email Andy Watts on

You Might Want To Check These Related Events
Copyright © 2016. KNect365, All rights reserved