ILM Endorsed Report Writing is part of the Knowledge & Networking Division of Informa PLC
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ILM Endorsed Report Writing
Write Business Reports That Communicate Your Message Clearly
Dates, TBC
Venue TBC, Dubai, UAE
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"IIR (Informa) Strikes again! Revolutionary concepts for those seeking radical change to ways of looking at business in today's information age. IIR (Informa) great effort!"

Tariq Bashwari
Planning Analyst
Saudi Aramco

"This event provides the building blocks for becoming not only an effective worker, but also for developing into a genuine and sincere human being."

Cynthia Fernandes
Services and Travel Buyer
Masterfoods ME

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Staff Projects Engineer

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Omar Jahameh
Finance Supervisor
Qatar Airways

"IIR (Informa) is able to recognise and develop new trends. The delivery of innovative case studies adds tremendous value to conferences. This gives delegates the perfect balance between theory and practice. I believe in its formula."

Professor Robert Kaplan
Harvard University


Good writing looks effortless – but is probably the result of long hours of drafting, editing and redrafting. Being a great writer is more than just putting words on a page. It involves being clear on exactly what you want to achieve and understanding your audience so you can make your communication memorable. Nowadays it also entails choosing the right media and, increasingly, mastering the technology to get your message across.

The success of your department and your projects and ultimately, of your business, relies on the clarity of the documents you submit to your key decision-makers. Now is the ti me to build your skills and the skills of your team, keeping your edge in an ever more competitive market.

Through four days of lectures, workshops, practical exercises and discussion, you will learn how to write more effectively and build documents that do exactly what you need them to do.

  • Introduction
  • Course objectives
  • Self-assessment – where are you now?
  • What does it take to be a great communicator?
  • The writing process – stages and timing
  • Understanding your audience
  • Ideas that stick (and ideas that don't)
  • Preparing to write – what needs to be done first?
  • Developing key messages and staying on message
  • Gathering your assets
  • Report sections and section key messages
  • Style and tone in reports – your options
  • Common style, language and usage errors
  • Keeping your brand in focus
  • Drafting – getting the first set of words on the page
  • Editing – what to do and why
  • Repurposing your data – changing the style and tone of your document
  • Cutting words back to basics
  • Proof reading
  • Making your finished document look good
  • Publishing your finished document
  • Writing overview and being realistic about timelines
  • Putting it all into practice
  • Feedback and setting your action plans for the future
Who Should Attend

This advanced writing course is designed for writers with a good command of English and will help you develop from an everyday writer into a strategic writer. It is an ideal course for:

  • Managers responsible for high level reports, plans and proposals
  • Individuals moving into more senior roles
Benefits Of Attending
  • Get the right message across to your reader in a way that is clear and memorable
  • Create a truly professional impression with your reports by preparing and managing the writing process effectively
  • Address your audience appropriately by changing your content and tone for different purposes and readers
In Association With

    The Institute of Leadership and Management (ILM)

    The ILM is the UK's largest awarding body for leadership and management qualifications. ILM partners with over 2,000 ILM-approved centres, comprising private training providers, further and higher education colleges, and employers delivering in-house management training.

    When you register for an Informa/ILM Endorsed Programme you can be sure that it is:

    1. Practically based, and will complement your role at work
    2. Expertly designed to meet the needs of leaders and managers across all business sectors
    3. Supported by comprehensive learning resources
    4. Externally recognised as a high quality programme

    Bonus: every learner registered on any type of ILM programme is automatically entitled to 12 months of free studying membership with the Institute of Leadership and Management which brings a terrific range of benefits.

    For full details of the benefits of studying membership please visit

Course Director

    Brenda O’Neill
    Managing Director
    Right Consultancy FZE, UAE

    Brenda O'Neill is a Dubai-based professional communications consultant with extensive experience in writing and design and in adult education. As an experienced teacher and educator she has worked internationally, from Europe to Japan, SE Asia and New Zealand, in colleges, private educational institutes and universities. She has also worked in the corporate world in the UAE and now consults with local businesses in the fields of:

    • Professional Writing and Design
    • Internal Communications Strategy
    • Business Writing Skills
    • Mentored Writing Support
    • Internal Communications Training
    • Training Materials

    She holds a Masters in Professional Communication (Multimedia) from The University of Southern Queensland.

Venue and Accommodation

    Dubai, UAE

    Dubai, United Arab Emirates

    Dubai is a luxurious city destination offering a contrast of east meets west, where the traditional and modern blend in harmony. Dubai is one of seven emirates that belong to the United Arab Emirates located in the Middle East.

    Some fast facts about Dubai, UAE

    • About 80 airlines land daily at the Dubai International Airport.
    • English is spoken quite fluently even though Arabic is the official language
    • Dubai has the largest free trade zone in the Middle East
    • The currency used is UAE Dirham which is pegged to the US Dollar
    • The time zone is GMT +4
    • Friday most businesses stay closed as it is the day of Friday prayers (Jumu'ah)
    • In 2016 Ramadan will take place in June

Course Fees
Date Course Fee Before
28 August 2017
Course Fee Before
2 October 2017
Final Fee
6 – 9 November 2017
US$ 3,995 US$ 4,495 US$ 4,995
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.

Pricing excludes 5% VAT, where applicable


Book and pay full fee for two colleagues and the third attends for FREE

  • Not applicable in conjunction with corporate discounts
  • Payment to be settled before start of the course to avail the offer
  • This offer is not applicable on Early Bird Prices

For more information, email Andy Watts on

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