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Certified Product Manager® / Certified Product Marketing Manager®
Two intermediate level certified courses to help you create and market products that people want to buy
9 – 14 December 2017
Venue TBC, Dubai, UAE
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Listen to Leland Shaeffer on Positioning Your Product And Your Brand
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Reviews

"Lee displayed strong knowledge of the training material. His teaching skills are very strong. The training gave me a holistic view of the subject."

Rani Rikabi Sukkari
Product Manager
MBC Group, UAE

"The trainer has vast knowledge derived from real life experiences. He demonstrated great communication and discussion skills."

Ziyaad Khoja
E-commerce Manager
Zawya, UAE

Overview

Certified Product Manager

Product management refers to the function that champions new products throughout the front end of the product lifecycle – from inception to launch. At this course delegates will discover best practices in product management that they can apply to improve the success rate of their products.


Certified Product Marketing Manager

Product marketing refers to the function of ensuring the success of the product in the marketplace. It starts with a successful launch and continues as the product moves through its lifecycle. This course will discuss best practice in product marketing to improve the success rate of your products.

شهادة مدير منتج معتمد

تشير إدارة المنتج إلى وظيفة إدارة دورة حياة المنتجات الجديدة منذ بدايتها وحتى إطلاقها. سيكتشف المشاركون في هذه الدورة أفضل الممارسات في إدارة المنتجات والتي يمكن أن يطبقونها بغية تحسين معدّل نجاح منتجاتهم.

شهادة مدير تسويق معتمد

يشير تسويق المنتجات إلى وظيفة ضمان نجاح المنتج في السوق. يبدأ تسويق المنتجات مع إطلاق ناجح للمنتج ومتابعته بينما يستمر في دورة حياته. سوف يناقش المشاركون في هذه الدورة أفضل الممارسات في مجال تسويق المنتجات لتحسين معدّل نجاح منتجاتهم.

Content

Certified Product Manager

  • Understanding products and services
  • Gathering market intelligence
  • Product positioning
  • The product lifecycle
  • The special challenges in developing 'services'
  • The value chain
  • Pricing
  • Preparing for the launch
  • Product management tools

Certified Product Marketing Manager

  • Branding
  • The product lifecycle
  • Strategic planning and the marketing strategy
  • The marketing process and the marketing mix
  • Market segmentation
  • Consumer and business buying behaviour
  • Distribution and logistics
  • Pricing

شهادة مدير منتج معتمد

  • فهم المنتجات والخدمات
  • جمع المعلومات من السوق
  • تحديد مواقع المنتجات
  • دورة حياة المنتج
  • التحديات المتعلقة بتطوير "الخدمات"
  • سلسلة القيمة
  • التسعير
  • الإعداد لإطلاق المنتج
  • أدوات إدارة المنتج

شهادة مدير تسويق معتمد

  • العلامة التجارية
  • دورة حياة المنتج
  • التخطيط الاستراتيجي واستراتيجية التسويق
  • عملية التسويق والمزيج التسويقي
  • تجزئة السوق
  • المستهلك وسلوك شراء الأعمال
  • التوزيع والخدمات اللوجستية
  • التسعير
Who Should Attend

Certified Product Manager

This course is designed for anyone involved in the product management function: working with internal resources to ensure successful product/service definition, design, development and launch..


Certified Product Marketing Manager

This course is designed for anyone involved in the product marketing function, working with internal and external resources to launch the product and ensure its success in the marketplace.

شهادة مدير منتج معتمد

تم تصميم هذا البرنامج للأفراد المعنيين بإدارة المنتجات الذين يعملون مع الموارد الداخلية لضمان نجاح المنتج/الخدمة وتعريفه وتصميمه وتطويره وإطلاقه.

شهادة مدير تسويق معتمد

تم تصوير هذه الدورة للأفراد المعنيين بتسويق المنتجات الذين يعملون مع الموارد الداخلية والخارجية لإطلاق المنتج وضمان نجاحه في السوق.

Benefits Of Attending

Certified Product Manager

  1. Understand best practice in product management and how to apply it in your organisation
  2. Manage the front end of the product lifecycle more effectively
  3. Develop a more robust strategy for management of your product line

Certified Product Marketing Manager

  1. Understand best practice in product marketing and how to apply it in your organisation
  2. Manage the commercialisation phase of the product lifecycle more effectively
  3. Develop a more robust strategy for management of your product line

شهادة مدير منتج معتمد

  • فهم أفضل الممارسات بإدارة المنتج وكيفية تطبيقها في شركاتكم
  • إدارة دورة حياة المنتج بفعالية أكبر
  • تطوير استراتيجية فعالة لإدارة خط المنتج الخاص بكم

شهادة مدير تسويق معتمد

  • فهم أفضل الممارسات في تسويق المنتج وكيفية تطبيقها في شركاتكم
  • إدارة مرحلة التسويق خلال دورة حياة المنتج بفعالية أكبر
  • تطوير استراتيجية أكثر فعالية لإدارة خط المنتج الخاص بكم
In Association With

    The Association of International Product Marketing and Management (AIPMM)

    The Association of International Product Marketing and Management (AIPMM) is the world’s largest professional organisation of product managers, brand managers, product marketing managers and other individuals responsible for guiding their organisations and clients through a constantly changing business landscape. It is the only organisation that represents those who manage the entire product life-cycle throughout any industry. Currently over 8000 members strong, it has offerings in North America, Europe and the Middle East, and is expanding soon into Southeast Asia.


Course Director

    Leland (Lee) D. Shaeffer
    Managing Director
    PLM Associates, USA

    Leland (Lee) D. Shaeffer, Managing Director of PLM Associates, helps companies improve their marketing, product management and overall product lifecycle management practices. His expertise includes strategic business and product planning, product design, product management and marketing.

    As part of his practice, he has instructed numerous executive courses and workshops in the USA, Middle East, Europe and Asia, and he has often spoken at national and international conferences. In addition, Lee has published many articles on product development and marketing, and he was a contributing author for "The PDMA Toolbook for New Product Development 3".

    Lee has held senior positions in engineering and product management at companies including Apple Computer, Unisys and Imagery/Eastman Kodak. He was also a consultant at McKinsey & Company, where he specialised in product and market strategy.

    Lee is on the advisory board of the Association of International Product Marketing and Management (AIPMM) and is a Vice Chairman Emeritus of the Product Development and Management Association (PDMA). He received the AIPMM's "Trainer of the Year" award for 2009. He holds a BS in electrical engineering from the Massachusetts Institute of Technology and an MBA from Stanford University.


    "You are truly one of the rare trainers I have met who continuously interact
    after the sessions are over. It makes you stand apart.Thank you!
    "

    George Philip
    Area Marketing Director
    MMA, DORMA Gulf Door Controls FZE, UAE



Venue and Accommodation

    Dubai, UAE

    Dubai, United Arab Emirates

    Dubai is a luxurious city destination offering a contrast of east meets west, where the traditional and modern blend in harmony. Dubai is one of seven emirates that belong to the United Arab Emirates located in the Middle East.

    Some fast facts about Dubai, UAE

    • About 80 airlines land daily at the Dubai International Airport.
    • English is spoken quite fluently even though Arabic is the official language
    • Dubai has the largest free trade zone in the Middle East
    • The currency used is UAE Dirham which is pegged to the US Dollar
    • The time zone is GMT +4
    • Friday most businesses stay closed as it is the day of Friday prayers (Jumu'ah)
    • In 2016 Ramadan will take place in June

Course Fees
Date Course Fee Before
30 September 2017
Course Fee Before
4 November 2017
Final Fee
Entire Event (Both Courses)
9 – 14 December 2017 (BC6915)
US$ 4,695 US$ 5,195 US$ 5,695
Course 1 – Certified Product Manager® (3 days)
9 – 11 December 2017
US$ 2,995 US$ 3,495 US$ 3,995
Course 2 – Certified Product Marketing Manager®
(3 days)
12 – 14 December 2017
US$ 2,995 US$ 3,495 US$ 3,995
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.

*

Book and pay full fee for two colleagues and the third attends for FREE

  • Not applicable in conjunction with corporate discounts
  • Payment to be settled before start of the course to avail the offer
  • This offer is not applicable on Early Bird Prices

For more information, email Andy Watts on a.watts@informa.com

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