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Project Management Essentials™
Acquire the mind-set, skill set, and toolset to consistently deliver successful projects to completion
29 – 31 October 2017
The Address Hotel, Dubai Marina, Dubai, UAE
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"IIR Strikes again! Revolutionary concepts for those seeking radical change to ways of looking at business in today's information age. IIR great effort!"

Tariq Bashwari
Planning Analyst
Saudi Aramco

"This event provides the building blocks for becoming not only an effective worker, but also for developing into a genuine and sincere human being."

Cynthia Fernandes
Services and Travel Buyer
Masterfoods ME

"It is a life changing course that touches all aspects of one's life."

Mohammed Al-Fariss
Staff Projects Engineer

"An excellent course – adds real value to our experience."

Omar Jahameh
Finance Supervisor
Qatar Airways

".IIR is able to recognise and develop new trends. The delivery of innovative case studies adds tremendous value to conferences. This gives delegates the perfect balance between theory and practice. I believe in its formula."

Professor Robert Kaplan
Harvard University


Today's knowledge workers have quietly slipped into the role of the unofficial project manager. Stakeholders, scope creep, no formal training, and a lack of process, all combine to raise the probability of project failure costing organizations time, money, and employee morale.

This course will help participants consistently complete projects successfully by teaching them to implement a disciplined process to execute projects and to master informal authority.

People + Process = Success
Project management isn't just about managing logistics and hoping the project team is ready to play to win. The skills of "informal authority" are more important than ever before, so team members are inspired to contribute to project success!

Project Management Essentials for the Unofficial Project Manager will provide the mind-set, skill set, and toolset that will consistently deliver successful projects to completion.

Course Content
  • Day 1
    • Foundation
    • Initiate
  • Day 2
    • Plan
    • Execute
  • Day 3
    • Monitor and control
    • Close and commitments
Who Should Attend

This innovative course has been specifically designed for professionals across all industry sectors working as supervisors of small projects or team members providing administrative support or specialized procedure support.

This includes Event Managers, Coordinators, Marketing Executives, Administrative Professionals, Supervisors, Assistants, Project Administrators, Systems Analysts or Technical Coordinators.

Benefits Of Attending
  • Understand that consistent project success depends on processes and people
  • Implement Four Foundational Behaviors that inspire their team members to execute with excellence
  • Identify a project’s stakeholders
  • Establish clear and measurable project outcomes
  • Create a well-defined project scope statement
  • Identify, assess, and manage project risks
  • Create a realistic and well-defined project schedule
  • Hold team members accountable to project plans
  • Conduct consistent team-accountability sessions
  • Create a clear communication plan around their project that includes regular project status reports and project changes
  • Reward and recognize the contributions of project team members • Formally close projects by documenting lessons learned
In Association With

    Project Management Institute (PMI)

    Informa is an approved Registered Education Provider (REP) with the Project Management Institute ((PMI).

    Project Management Institute (PMI) is the world's leading not-for-profit membership association for the project management profession, with more than 600,000 members and credential holders in more than 185 countries. Our worldwide advocacy for project management is supported by our globally-recognized standards and credentials, our extensive research program, and our professional development opportunities.

    These products and services are the basis of greater recognition and acceptance of project management's successful role in governments, organizations, academia and industries. For further information on PMI, please visit

    As a REP Informa Middle East are approved by PMI to issue Professional Development Units (PDU) for our training courses. The REP programme has been designed to enhance the ongoing professional development of PMI's members, those credentialed through PMI and others in the project management profession

    FranklinCovey Middle East

    About FranklinCovey Middle East

    FranklinCovey Middle East ( specializes in performance improvement. We help organizations and individuals achieve results that require a change in human behavior. Our expertise is in seven areas: leadership, execution, productivity, trust, sales performance, customer loyalty and education. Franklin Covey clients have included 90 percent of the Fortune 100, more than 75 percent of the Fortune 500, thousands of small and mid-sized businesses, as well as numerous government entities and educational institutions.
    T: +971 4 332 2244

    Sherif Selim

    After obtaining his Bachelor Degree in Tourism & Hotel Management in 1992, Sherif began his career in tourism working with Wagon-Lit. He later moved to Emirates Airlines, where he spent 10 years in a learning and development role.

    Sherif then moved to Etihad Airways where he successfully set up, established and led its Training Academy, during the first four years of the airline's operation.

    In 2007, Sherif joined JOBMASTER Group as a Managing Consultant, establishing its presence in the UAE. In this role Sherif provided consultancy services in Human Resource Management, with projects such as establishing HR systems for organizations, one such example was for 29 companies of Al Jaber Group, the biggest in the UAE, with 55,000 employees. He also managed assessment centers in a number of multinationals in the region (including Philips, Saudi Telecom Company, SAAB, Schindler, Vodafone and Azadeya).

    Today, Sherif is a Senior Consulting Partner with FranklinCovey Middle East, working with clients in areas of leadership and organizational development.

    His background and experience in Strategy Execution, Human Resources Management, Leadership Development, Quality Assurance, Health & Safety, Project Management and Entrepreneurship, enables Sherif to provide world-class consultancy services to an ever-changing audience.

    Sherif has worked at all levels in many industries (including – but not limited to – oil & gas, telecom, banking, retail, defense, investment; as well as government and non-for-profit organizations).

    In addition to his qualification in Training and Development from City & Guilds International (UK), Sherif holds a number of discipline-specific qualifications from international organizations.

    Living in the cosmopolitan city of Dubai since 1994 and having a dual culture - Egyptian and French – means that Sherif is fluent in 3 languages (Arabic, French and English) and has a heightened cultural awareness, enabling him to work effectively and sensitively with professionals from all backgrounds.

    The Address, Dubai Marina


    The Address Dubai Marina
    Dubai Marina
    P.O. Box 32923, Dubai, UAE
    T: +971 4 4367777
    F: +971 4 4367788

    click here for directions

    Standing tall in the heart of one of Dubai's most vibrant neighbourhoods, where crystal waters shimmer against modern architecture and luxury yachts moor alongside trendsetting restaurants, The Address Dubai Marina is a haven for the discerning traveller.

    With 200 luxurious rooms, five superb restaurants and lounges, a relaxing spa, spectacular infinity pool and state of the art meeting and event facilities, The Address Dubai Marina will keep you refreshed and inspired.

    Perfectly situated for your business needs, The Address Dubai Marina is just a short ride away from Dubai Media and Internet Cities, Knowledge Village, Jebel Ali Free Zone, and within walking distance from the metro station.

    And what is business without a little fun? With the white sand beaches of the Arabian Gulf just a stroll away, and the hotel's direct link to the stylish Dubai Marina Mall, The Address Dubai Marina gives you every reason to extend your stay and unwind.


    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    T:+971-4-407 2693
    F:+971-4-407 2517


    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

Date Course Fee Before
20 August 2017
Course Fee Before
24 September 2017
Final Fee
29 – 31 October 2017
US$ 2,995 US$ 3,495 US$ 3,995

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.


Book and pay full fee for two colleagues and the third attends for FREE

  • Not applicable in conjunction with corporate discounts
  • Payment to be settled before start of the course to avail the offer
  • This offer is not applicable on Early Bird Prices

For more information, email Andy Watts on

The PMI Registered Education Provider logo is a registered service and collective mark of the Project Management Institute, Inc.
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