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The Five Day MBA
26 – 30 March 2017
The Address Hotel, Dubai Marina, Dubai, UAE

The business environment has changed. In the past, it was made up of a series of 'expert' business functions, which kept to their own disciplines and had little understanding of the complete picture. In an age where cross-functional working and relationship management have taken to the fore, it is essential for all business managers to gain a general approach as well as that of their individual disciplines.

The purpose of this workshop is to develop an understanding of business fundamentals. It is designed for those individuals who wish to gain the business skills provided by a traditional MBA programme without incurring the time and cost necessary to undertake a full MBA programme.

It is ideal for all current managers and those aspiring to become managers. It works well in all business types and also can offer essential skills for the budding entrepreneur, as well as well-seasoned executives.

ينبغي على كل مسؤول تنفيذي في بيئة الأعمال العالمية اليوم أن يمتلك المعرفة الأساسية حول كيفية بناء الشركات وإدارتها وتطويرها لإنشاء القيمة للمساهمين. أما الشركات التي تعتمد على إدارة الصوامع الوظيفية فتعتبر في وضع تنافسي غير ملائم. سيقوم المشاركون في هذه الدورة أولاً بطرح ما يتوقعه المساهمون من الشركات والمدراء. وسوف يكتشفون بعدها كيفية قيام المساهمين والمدراء بتقييم قرارات الاستثمار وكيفية صياغة واستخدام المعلومات المالية. وتسفر الأشكال الحديثة للشركات عن اختلال كامن بين المدراء والمساهمين، لذا سوف يكتشفون طبيعتها وسبل تخفيفها.

  • An Overview
  • What is business and how does it work
  • Corporate And Business Strategy
  • Understanding strategy and its development
  • Formulating a strategic approach using a recognised methodology
  • Designing the strategy
  • External analysis
  • Internal analysis
  • Financial Awareness
  • Understanding financial statements and cost analysis
  • How to write a budget and its implications on cash flow
  • Appraising a capital investment plan in order to make the best choice
  • Management In Practice
  • Understanding the development of management and organisational behaviour
  • Improving Your Skills
  • الهدف من قيمة المساهمين
  • التطوير والتحليل ودمج البيانات المالية
  • الإستراتيجية
  • التعويض
  • التسويق
  • الهيكل التنظيمي
  • إدارة العمليات
  • كيفية تقييم المساهمين للشركات والمشاريع
Who Should Attend

This course is aimed at the learning needs of executives, senior managers, managers and team leaders to help improve their management and business performance. It is particularly suitable for:

  • Managers moving from a specialist role into a broader general management role
  • Managers or department heads with cross-functional responsibilities aiming to develop a big picture outlook
  • Managers who have been identified as having potential for general management
  • Managers who are looking to develop and broaden their general management skills

تم تصميم هذه الدورة للتنفيذيين وكبار المدراء والمدراء وقادة الفرق الذين يودون تحسين إدارة أداء الأعمال وهي تناسب بشكل خاص المدراء الذين:

  • هم على وشك الخروج من أدوارهم المتخصصة إلى أدوار عامة
  • يتحملون مسؤوليات متعددة ويحتاجون إلى تطوير نظرة وصورة أعمق
  • تم تحديد إمكانات لديهم تسمح لهم بتحمل مسؤوليات دور الإدارة العامة
  • يطمحون إلى تطوير مهاراتهم الإدارية
Benefits Of Attending
  • Understand "business", how it works, and its importance on three levels – economic, environmental and ethical
  • Develop an understanding of strategy and formulate a strategic approach
  • Develop your management style and set achievable goals and objectives to manage performance
  • Refine your interpersonal and influencing skills to be able to lead during change and implement plans successfully
  • Increase your financial awareness, and appreciate the financial implications of strategy
  • Understand financial statements and cost analysis, budgets and their implications on cash flow, and how to appraise capital investment plans
  • بناء فهم أساسي عن كيفية خلق الشركات لقيمة حقوق المساهمين
  • تعلم كيفية تقييم قرارات الإستثمار وصياغة واستخدام المعلومات المالية
  • تعلم كيفية اتخاذ قرارات تسويق وإستراتيجية أكثر فعالية
Course Director

    Ian Moody
    BSc, MBA
    Chartered Institute of Purchasing & Supply, UK & UAE

    Ian has over 30 years of business experience ranging from senior management positions in such companies as Ericsson to founding and selling his own companies. Ian designs and delivers training programmes globally with particular attention to the GCC nations. He works in many fields including both accredited and nonaccredited courses for example:

    • CIPS
    • ACCA
    • CIM
    • Leadership skills
    • Financial skills
    • Personal development skill

    Ian divides his time equally between the Middle East and the UK. In the UK, Ian is a lead professor at London Met University and the University of West London specialising in working with students to gain their membership to the Chartered Institute of Procurement and Supply.

Venue and Accommodation

    The Address, Dubai Marina


    The Address Dubai Marina
    Dubai Marina
    P.O. Box 32923, Dubai, UAE
    T: +971 4 4367777
    F: +971 4 4367788

    click here for directions

    Standing tall in the heart of one of Dubai's most vibrant neighbourhoods, where crystal waters shimmer against modern architecture and luxury yachts moor alongside trendsetting restaurants, The Address Dubai Marina is a haven for the discerning traveller.

    With 200 luxurious rooms, five superb restaurants and lounges, a relaxing spa, spectacular infinity pool and state of the art meeting and event facilities, The Address Dubai Marina will keep you refreshed and inspired.

    Perfectly situated for your business needs, The Address Dubai Marina is just a short ride away from Dubai Media and Internet Cities, Knowledge Village, Jebel Ali Free Zone, and within walking distance from the metro station.

    And what is business without a little fun? With the white sand beaches of the Arabian Gulf just a stroll away, and the hotel's direct link to the stylish Dubai Marina Mall, The Address Dubai Marina gives you every reason to extend your stay and unwind.


    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    T:+971-4-407 2693
    F:+971-4-407 2517


    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

Course Fees
Date Course Fee Before
15 January 2017
Course Fee Before
19 February 2017
Final Fee
26 – 30 March 2017
US$ 4,495 US$ 4,995 US$ 5,495
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the course assessment will receive an Informa Certificate of Completion.


Book and pay full fee for one and your colleague attends for FREE

Please note that this is not a 50% discount. A second delegate attends the same course free of charge when the Full Final Fee has been paid.

For more information, email Andy Watts on

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