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Certificate in Quality Management and Business Performance
شهادة في إدارة الجودة وأداء الأعمال
A Strategic Approach To Quality Management And Business Improvement
14 – 18 May 2017
Kempinski Hotel, Mall of the Emirates, Dubai, UAE
12 – 16 November 2017
Venue TBC, Dubai, UAE
Download Brochure

This course will qualify you for 30 CPD credits

"Alan supports his knowledge with real life experiences which gives real value to the subject"

Musaab Mohammed Al Hammadi
Department of Transport, UAE

"Alan has extensive knowledge about the subject presented. He took the initiative to understand our objectives and delivered the subject matter accordingly, sometimes taking extra time to meet our requirements. Very much appreciated!"

Geeja Latheef
Qatar National Convention Center, Qatar

Listen to Alan Power on Develop And Establish A Business Improvement Strategy – Your Implementation Plan
Call Me Back

Quality management has the potential to make huge differences to your organisation and to facilitate improvements on a continuing basis – but to achieve this, you must look at it as a strategic initiative – not a short term fix.

Strategic Quality Management And Business Performance is five days of focused and practical training that will deepen your understanding of how you can help transform your organisation to deliver Business Excellence. The effective implementation of the tools and techniques that you will learn can help secure greater market share and increased profits, as well as reduce costs.

تملك إدارة الجودة القدرة على القيام بتغيرات كبيرة في الشركات كما يمكنها أن تسهل عمليات التحسين باستمرار – ولكن لتحقيق كل ذلك، ينبغي عليكم أن تعتبروها مبادرة استراتيجية وليس حلًا على المدى القصير.
تركز هذه الدورة العملية لإدارة الجودة الإستراتيجية وأداء الأعمال طوال خمسة أيام على تعميق فهم المشتركين فيها ومساعدتهم على تحويل شركاتهم بغية تقديم التميز في قطاع الأعمال.

يمكن للتطبيق الفعال للأدوات والتقنيات التي ستتعلمونها أن تساعدكم على تأمين حصة أكبر من السوق وزيادة الأرباح فضلًا عن تخفيض التكاليف.

  • Business Excellence – A Framework For Business Management?
  • A Fast-Track Method Of Implementing Excellence
  • Understanding And Communicating Why Your Business Exists
  • Determining Your Approach To Fulfilling Your Business Purpose
  • Identifying What Needs To Be Done To Deliver Your Strategy
  • Process Management – Identifying Improvement Opportunities
  • Output Quality – How To Monitor Productivity
  • Organising Key Business Processes To Effect Management Control – Lean
  • Tools And Techniques For Process Improvement – Six Sigma
  • Managing The People Dimension Of Your Business
  • Developing And Deploying Your Long-Range Business Plan
  • Converting Vision Into Reality With A Five Year Business Plan
  • Making Sure Your Plan Is Delivered
  • Management Reporting – The Balanced Scorecard
  • Measuring And Monitoring
  • Using The EFQM To Conduct Self-Assessment
  • How To Win A Business Excellence Award
  • التميز في الأعمال – إطار عمل لإدارة الأعمال؟
  • مسار سريع لتطبيق التميّز
  • فهم سبب وجود الأعمال وتناقله
  • تحديد نهج لتحقيق أهداف الأعمال
  • تحديد ما ينبغي القيام به لوضع الإستراتيجية
  • إدارة العمليات وتحديد فرص التحسين
  • مخرجات الجودة – كيفية مراقبة الإنتاجية
  • تنظيم العمليات الرئيسية للتأثير على الرقابة الإدارية
  • أدوات وتقنيات تحسين العمليات – 6 Sigma
  • إدارة الأفراد
  • تطوير خطة عمل على المدى الطويل وتطبيقها
  • تحويل الرؤية إلى واقع ملموس من خلال خطة عمل يتم تنفيذها على مدى خمسة أعوام
  • التأكد من تسليم خطة العمل
  • تقرير الإدارة – بطاقة الأداء المتوازن
  • القياس والرقابة
  • إجراء التقييم الذاتي من خلال استخدام EFQM
  • كيفية كسب جائزة التميز في قطاع الأعمال
Who Should Attend

This course is designed for leaders, executives and managers from all sectors: manufacturing, service, health, financial and governmental organisations who wish to develop strategies to reduce operating costs while simultaneously improving the client/ customer experience.

تم تصميم هذا البرنامج للقياديين والتنفيذيين والمدراء من كافة القطاعات: قطاع الصناعة وقطاع الخدمات والقطاع الصحي وقطاع المؤسسات المالية والحكومية الذين يرغبون في تطوير استراتيجيات الحد من التكاليف التشغيلية بينما يحسنون تجارب العملاء.

Benefits Of Attending
  1. Describe the key strategic Quality Management methodologies
  2. Outline the business case for adopting a Quality Management Strategy
  3. Determine which of the alternative Quality Management Strategies would be most appropriate for your organisation
  4. Produce an implementation plan to embed Quality Management methodologies
  • وصف المنهجيات الأساسية لإدارة الجودة الإستراتيجية
  • أسباب تبني استراتيجية إدارة الجودة
  • تحديد استراتيجية إدارة الجودة الأنسب لشركاتكم
  • وضع خطة تنفيذ تضمن إدراج منهجيات إدارة الجودة
In Association With

    The George Washington University (GWU)

    The George Washington University School of Business is dedicated to excellence in its teaching and research about management within the United States and internationally. The school has a 75-year history of preparing men and women for leadership in both the private and public sectors. Known internationally for its dedication to academic excellence, the school draws students from all parts of the US and around the world. For further information on George Washington University School of Business, please visit their website www.sbpm.gwu.edu

    As Informa Middle East's academic partner, GW reviews a selected range Informa business and finance certificate courses and programmes. Delegates successfully completing these courses receive an Informa/GW Certificate of Completion. GW is also our academic partner for TwentyEighty formerly ESI) courses.

Course Director

    Alan Power
    Managing Director
    Mpower (UK) Ltd., UK

    Alan Power left Lloyds TSB after 32 years to set up his own consultancy business, MPOWER (UK) Ltd., which provides services to support organisational development.

    During his career with the bank Alan had held several senior executive positions within Human Resources when, in 1986, during his time as HR Director of one of the bank's subsidiary companies, he became aware of the work of Dr W Edwards Deming and other Quality gurus and, as a result, became an enthusiastic supporter of the principles and practices of Total Quality Management, in particular he developed competencies in areas that today are known as Lean Thinking and Six Sigma; he was also an early adopter to the Balanced Scorecard and employed benchmarking extensively throughout his career.

    In 1989, as a direct consequence of his interest in business improvement strategies, he was invited to set up and manage a centralised business unit to handle the bank's $15 billion mortgage business. As General Manager, he created the company, TSB Homeloans Ltd., using Lean and Six Sigma principles which won him several Quality awards and culminated in him winning the 1996 Quality Scotland National Award for Business Excellence. In 1997 this result led to the CEO of Lloyds TSB appointing Alan to a strategic quality role at the Lloyds TSB corporate headquarters where he directed the quality policy and strategy for the whole group.

    Alan has been an assessor for the British Quality Awards and the European Foundation for Quality Management Awards; a visiting lecturer on Quality Management for the University of Warwick and the University of Leicester; he has also been a jury member for the Scottish National Quality Awards.

    Alan Power's courses have been accredited to award CPD (Continued Professional Development) credits by the CPD Standards Office; for further information, see www.cpdstandards.com

Venue and Accommodation

    Kempinski Hotel, Mall of the Emirates

    Dubai, United Arab Emirates

    Kempinski Hotel Mall of the Emirates

    Celebrate the 10 year anniversary of Kempinski Hotel Mall of the Emirates which is connected to the award winning Mall of the Emirates, retailing 560 prestigious brands, a 24 screen multiplex cinema and the region's largest indoor ski slope and snow park.

    With 393 rooms and suites, including 20 stunning Aspen Chalets, we boast some of the most unique and modern accommodations. All rooms are well equipped with the state of the art technology for your comfort.

    A destination guaranteed to create memorable moments for business or leisure travelers; we welcome you to a five star luxury retreat.

    Kempinski Hotel Mall of the Emirates Dubai
    Sheikh Zayed Road, Al Barsha
    P.O. Box 120679
    Dubai, United Arab Emirates

    Tel +971 4 341 0000
    Fax +971 4 341 2327



    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    T:+971-4-407 2693
    F:+971-4-407 2517
    E: hospitality@informa.com


    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

Course Fees
Date Course Fee Before
5 March 2017
Course Fee Before
9 April 2017
Final Fee
14 – 18 May 2017
US$ 4,495 US$ 4,995 US$ 5,495
Date Course Fee Before
3 September 2017
Course Fee Before
8 October 2017
Final Fee
12 – 16 November 2017
US$ 4,495 US$ 4,995 US$ 5,495

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the course assessment will receive an Informa/GW Certificate of Completion.


Book and pay full fee for two colleagues and the third attends for FREE

  • Not applicable in conjunction with corporate discounts
  • Payment to be settled before start of the course to avail the offer
  • This offer is not applicable on Early Bird Prices

For more information, email Andy Watts on a.watts@informa.com

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