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Leadership in Action
Moving Beyond What Leaders Need To Be…To What Leaders Actually Do!
15 – 19 April 2018
Conrad Hotel, Dubai, UAE
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"IIR Strikes again! Revolutionary concepts for those seeking radical change to ways of looking at business in today's information age. IIR great effort!"

Tariq Bashwari
Planning Analyst
Saudi Aramco

"This event provides the building blocks for becoming not only an effective worker, but also for developing into a genuine and sincere human being."

Cynthia Fernandes
Services and Travel Buyer
Masterfoods ME

"It is a life changing course that touches all aspects of one's life."

Mohammed Al-Fariss
Staff Projects Engineer

"An excellent course – adds real value to our experience."

Omar Jahameh
Finance Supervisor
Qatar Airways

".IIR is able to recognise and develop new trends. The delivery of innovative case studies adds tremendous value to conferences. This gives delegates the perfect balance between theory and practice. I believe in its formula."

Professor Robert Kaplan
Harvard University


Leadership is one of the most researched and written about topics in the business world. However:

  • How do you transfer the wealth of knowledge out there into practical step-by-step actions that yield results?
  • How do you motivate and inspire your team?
  • How do you achieve clarity and focus on the critical issues that may have long-term impact?
  • How do you make difficult decisions that strike a balance between human relations and pragmatism?
  • How do you change an organisation's culture and develop new standards of performance?

Using a hands-on, practise-based approach, this five-day course provides you with the tools, techniques and skills required to enable your knowledge and experience as a leader to successfully work for you and your organisation.

Course Content
  • Leadership Self Evaluation
  • Developing Strategy
  • Employee Engagement
  • Developing Persuasion And Influence
  • Resolving Conflict And Handling Objections
  • Managing Performance
Who Should Attend

If you are a company Director, Manager, or Team Leader who is responsible for managing others and achieving organisational results, you will find this training extremely beneficial. Seasoned Managers and first-time leaders will gain insights and find an opportunity to practise the skills and tools required to lead their organisation, while fostering a healthy work environment and relationship with their peers.

Benefits Of Attending
  • Situational Leadership: Discover your natural leadership style and develop alternative styles for different situations
  • Personality Theory: Motivate and inspire individuals in your team and utilise their talents
  • The Five Finger Plan: Practise a simple yet powerful planning technique that clarifies your goals and underlines your team's objectives
  • Strategic Planning: Develop a vision for your organisation by investigating and evaluating your true strengths and opportunities

    Basem Al Attar
    Managing Director
    BetterTraining.net, KSA & Egypt

    Basem Al Attar is an award-winning trainer and facilitator, with outstanding platform and public speaking skills. He has coached and trained CEOs, members of royalty, law enforcement offi cers and business directors from a dozen diff erent industries.

    Basem has chaired and regularly presented keynotes in major international summits in Dubai, Cairo, Riyadh, Muscat, and Mumbai. He is also fully bi-lingual in both English and Arabic, with over 14,000 hours of training and coaching. He has extensive experience in planning, development and delivery of highly eff ective training solutions for multicultural learners from over 50 countries across the Middle East, Europe and Asia.

    He has the ability to present concepts and skills using highly creative methods, including through the medium of music and drama: an accomplished music composer and theatre director, Basem has won several awards for best musical theatrical production.

    He is also the winner of the Asia Pacifi c Strategic Leadership Award, the World HRD Congress Global HR Leadership Award, and the Global HR Leaders Award, and his programmes have been recognised as the Best in Training and Organisation Development by the Asian Leadership Awards.

    Basem is a member of the International Training and Consulting Academy, the International NLP Trainers Association, a Certifi ed Practitioner of Change Work and Master Practitioner of Hypnotherapy and Emotional Freedom Technique.

    He excels at identifying individual and unique needs of each group he addresses, which is why participants often describe his workshops as "life-changing" events. His practical, personalised style coupled with his innovative approach to practice and exercises has made him one of the most in-demand consultants working in the Middle East today.

    Conrad Hotel, Dubai

    Dubai, United Arab Emirates

    Conrad Hotel, Dubai, UAE

    Located conveniently in the hub of Dubai's commercial centre on Sheikh Zayed Road, Conrad Dubai is a stylish city haven within close proximity to Dubai's international financial and convention centre, one of the world's fastest growing airports, as well as world-class shopping destinations.

    • Impressive 54-story hotel
    • 555 luxury rooms and suites
    • Restaurant & Bar collection of 3 contemporary venues
    • One of the largest meeting spaces in the city, with a total area of 4,400 sqm
    • 5,500 sqm outdoor urban pool oasis
    • Fully equipped spa of 2,000 sqm
    • Full valet parking and automated car park with 1,056 parking spaces
    • Most convenient access to the World Trade Centre

    Conrad Dubai
    Sheikh Zayed Road
    P.O. Box 115143 Dubai
    Dubai, United Arab Emirates

    Tel +971 (4) 444 7444
    Fax +971 (4) 444 7445



    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    T:+971-4-407 2693
    F:+971-4-407 2517
    E: hospitality@informa.com


    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

Date Course Fee Before
4 February 2018
Course Fee Before
11 March 2018
Final Fee
15 – 19 April 2018
US$ 4,495 US$ 4,995 US$ 5,495

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.

Pricing excludes 5% VAT, where applicable


Book and pay full fee for two colleagues and the third attends for FREE

  • Not applicable in conjunction with corporate discounts
  • Payment to be settled before start of the course to avail the offer
  • This offer is not applicable on Early Bird Prices

For more information, email Andy Watts on a.watts@informa.com

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