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Certificate in Strategic Internal Communications
شهادة في الإتصالات الداخلية الاستراتيجية
Your Comprehensive Guide For Designing And Implementing An Effective Internal Communications Strategy
10 – 13 April 2017 | The Conrad Hotel, Dubai, UAE
27 – 30 August 2017 | Venue TBC, Dubai, UAE
17 – 20 December 2017 | Venue TBC, Dubai, UAE
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Saudi Aramco

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Masterfoods ME

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SABIC

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Qatar Airways

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Professor Robert Kaplan
Harvard University

Overview

Organisations continue to be influenced by the cost-focused, value-centric business economy. Technology continuously influences business models, with overhead costs in the enterprise being subject to profound scrutiny.

Internal communications professionals are under continuous pressure to deliver value that can be supported both on a quantitative and qualitative basis. In these times, the organisations at the forefront of good business practice – including best practice in internal communications processes – ensure their long-term sustainability through distinguishing themselves as "great companies" rather than just "good companies".

Organisational performance is, to a great extent, influenced by the extent to which employees are engaged – a key business asset in driving improvement in value created. Organisations that are focused on sound internal communications systems, structures and processes continue to reap the benefits of progressively improving their competitive position to promote the sustainability of their operations.

تتأثر الشركات باقتصاد الأعمال المرتكز على التكاليف والقيمة المركزية، بينما تؤثر التكنولوجيا باستمرار على نماذج الأعمال ذات التكاليف المرتفعة في الشركات التي تخضع إلى التدقيق العميق.

يقع العاملون في مجال الاتصالات الداخلية تحت ضغط هائل ومستمر من أجل تقديم قيمة يمكن دعمها على أساس كمي ونوعي. في تلك الأوقات، تضمن المنظمات التي تمارس نشاطها بصورة جيدة – مثل أفضل ممارسة لعمليات الإتصال الداخلي – استدامتها الطويلة المدى من خلال تمييز نفسها ك "شركات عظيمة" بدلاً من "شركات جيدة".

يتأثر الأداء التنظيمي إلى حد كبير بمدى تفاعل الموظفين – الأمر الذي يشكل أصل هام من أصول الشركات التي يدفعها إلى تحسين القيمة. تواصل الشركات التي تركّز على أنظمة وهياكل وعمليات الاتصالات الداخلية السليمة في حصد منافع تحسين مكانتها التنافسية باستمرار من أجل ترويج استدامة عملياتها.

Content
  • The strategic environment
  • Strategic analysis – a communications perspective
  • Strategy implementation
  • Formulating strategic action plans
  • Determine what you want to communicate
  • Establish your target audience
  • Formulate the best means of reaching your audience
  • Evaluate if your messages are reaching your audience
  • Review proven methods to identify your internal customers
  • Understand your role as an internal consultant within your organisation
  • Overcoming common problems and critical success factors
  • Questioning and listening for best results
  • Attitude, communications and awareness surveys to identify your communications objectives
  • Assessing the effectiveness of internal communications
  • SWOT analysis of your department's communications ability using your internal customers' responses
  • Utilise specific assessing skills and support systems required to carry out your strategy effectively
  • Identify the importance of an Individual Performance Agreement (IPA)
  • Develop and enter into Service Level Agreements (SLAs) with your internal customers to support strategy execution
  • Methods to improve the perception of your department
  • Developing a communications framework and an internal communications strategic plan
  • البيئة الاستراتيجية
  • التحليل الاستراتيجي – منظور الإتصالات
  • تنفيذ الاستراتيجية
  • صياغة خطط العمل الإستراتيجية
  • تحديد الرسالة التي تودّون إيصالها
  • تحديد الجمهور المستهدف
  • صياغة أفضل الوسائل للوصول إلى الجمهور
  • تقييم وصول الرسالة إلى الجمهور
  • مراجعة أساليب تحديد العملاء الداخلييّن
  • فهم دورك كمستشار داخلي في الشركة
  • التغلب على المشاكل الشائعة وعوامل النجاح الحاسمة
  • طرح الأسئلة والاستماع لتحقيق أفضل النتائج
  • المواقف والإتصالات واستطلاعات الرأي المتعلقة بالوعي لتحديد أهداف الإتصالات
  • تقييم فعّالية الإتصالات الداخلية
  • تحليل SWOT لقدرات الإتصال في القسم الخاص بكم من خلال استخدام تفاعل العملاء الداخليين
  • استخدام مهارات تقييم محددة وأنظمة الدعم اللازمة لتنفيذ الاسترتيجية بفعالية
  • تحديد أهمية اتفاق الأداء الفردي IPA
  • تطوير وتطبيق اتفاقيات مستوى الخدمة SLA مع العملاء الداخليين لدعم تنفيذ الاستراتيجية
  • وسائل تحسين النظرة إلى القسم الخاص بكم
  • تطوير إطار عمل الإتصال وخطة استراتيجية للإتصالات الداخلية
Who Should Attend

This cutting edge course is created for professionals interested in maximising internal communications in their companies. From Department Heads and HR Directors to Internal Communications Managers and PR Managers, this course is for everyone interested in engaging their employees and creating an ambassadorial workforce.

تم إنشاء هذه الدورة للمهنيين المهتمين في تطوير الاتصالات الداخلية في شركاتهم، من رؤساء الأقسام ومدراء الموارد البشرية إلى مدراء الاتصالات ومدراء العلاقات العامة، وجميع المهتمين في إشراك موظفيهم وايجاد قوة عاملة تمثلهم.

Benefits Of Attending
  1. Learn how to identify critical criteria that assist you in formulating a successful internal communications strategy
  2. Acquire the necessary tools and techniques to assess your current internal communications processes
  3. Tailor your messages to ensure they get noticed by your target groups
  4. Gain insight into proven, best practice models that provide a basis for improving your existing internal communications processes
  5. Adopt effective methods to continuously improve your communications strategy
  1. تعلم كيفية تحديد المعايير الهامة التي تساعد على صياغة استراتيجية ناجحة للإتصالات الداخلية
  2. اكتساب الأدوات والتقنيات اللازمة لتقييم عمليات الإتصالات الداخلية المعتمدة
  3. كتابة الرسائل بشكل يضمن إيصالها إلى المجموعات المستهدفة
  4. التعرف إلى أفضل الممارسات في مجال الإتصالات الداخلية لتحسين عمليات الإتصالات الداخلية المعتمدة
  5. اعتماد أساليب فعالة لتطوير استراتيجية الإتصالات باستمرار
In Association With

    The George Washington University (GWU)

    The George Washington University School of Business is dedicated to excellence in its teaching and research about management within the United States and internationally. The school has a 75-year history of preparing men and women for leadership in both the private and public sectors. Known internationally for its dedication to academic excellence, the school draws students from all parts of the US and around the world. For further information on George Washington University School of Business, please visit their website www.sbpm.gwu.edu

    As Informa Middle East's academic partner, GW reviews a selected range Informa business and finance certificate courses and programmes. Delegates successfully completing these courses receive an Informa/GW Certificate of Completion. GW is also our academic partner for TwentyEighty formerly ESI) courses.


Course Director

    Peter Hofmann
    Executive Director
    MFX Options and Solutions (Pty) Ltd, South Africa

    Peter Hofmann is an Executive Director of MFX Options and Solutions (Pty) Ltd, specialising in business management and corporate strategic and operational management consulting. The platform for his current business focus was established through his exposure to the holistic corporate business environment where he built a successful career over two decades, having established and built up successful departments focused on operational and executive management and board liaison.

    His integral involvement with a range of international clients includes projects undertaken by MFX such as:

    • Strategic business plans, functional plans and processes, supply chain management, strategic planning and process analysis for implementation of ERP systems
    • The assessment of economic, social and environmental impacts and development of systems and processes to drive performance management and reporting
    • The assessment of business intelligence frameworks to support the development of integrated graphical dashboard reporting mechanisms within business entities
    • The analysis of key ESG issues to develop reporting objectives and frameworks
    • The development and implementation of performance strategies for business units
    • The development of five-year strategies on an annual basis, customer surveys anad measurement, business unit strategies and electronic customer focused marketing campaigns



Venue and Accommodation

    The Conrad Hotel, Dubai

    Dubai, United Arab Emirates


    The Conrad Hotel, Dubai, UAE

    Located conveniently in the hub of Dubai's commercial centre on Sheikh Zayed Road, Conrad Dubai is a stylish city haven within close proximity to Dubai's international financial and convention centre, one of the world's fastest growing airports, as well as world-class shopping destinations.

    • Impressive 54-story hotel
    • 555 luxury rooms and suites
    • Restaurant & Bar collection of 3 contemporary venues
    • One of the largest meeting spaces in the city, with a total area of 4,400 sqm
    • 5,500 sqm outdoor urban pool oasis
    • Fully equipped spa of 2,000 sqm
    • Full valet parking and automated car park with 1,056 parking spaces
    • Most convenient access to the World Trade Centre

    Conrad Dubai
    Sheikh Zayed Road
    P.O. Box 115143 Dubai
    Dubai, United Arab Emirates

    Tel +971 (4) 444 7444
    Fax +971 (4) 444 7445

    http://conraddubai.com/

    Accommodation

    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    T:+971-4-407 2693
    F:+971-4-407 2517
    E: hospitality@informa.com


    VISAS

    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.


Course Fees
Date Course Fee Before
30 January 2017
Course Fee Before
6 March 2017
Final Fee
10 – 13 April 2017 **
(BC6665)
US$ 3,995 US$ 4,495 US$ 4,995
Date Course Fee Before
18 June 2017
Course Fee Before
23 July 2017
Final Fee
27 – 30 August 2017 *
(BC6791)
US$ 3,995 US$ 4,495 US$ 4,995
Date Course Fee Before
8 October 2017
Course Fee Before
12 November 2017
Final Fee
17 – 20 December 2017 *
(BC6925)
US$ 3,995 US$ 4,495 US$ 4,995
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the course assessment will receive an Informa/GW Certificate of Completion.

**

Book and pay full fee for one and your colleague attends for FREE

Please note that this is not a 50% discount. A second delegate attends the same course free of charge when the Full Final Fee has been paid.

For more information, email Andy Watts on a.watts@informa.com

*

Book and pay full fee for two colleagues and the third attends for FREE

  • Not applicable in conjunction with corporate discounts
  • Payment to be settled before start of the course to avail the offer
  • This offer is not applicable on Early Bird Prices

For more information, email Andy Watts on a.watts@informa.com

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