Executive Certificate In Festival And Event Management
Event managers who deliver success
15 – 17 February 2015
1 – 3 June 2015
20 – 22 September 2015
Intercontinental Doha – The City Hotel, Doha, Qatar
JW Marriott Marquis Hotel, Dubai, UAE
Venue TBC, Abu Dhabi, UAE
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Tariq Bashwari
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Saudi Aramco

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Masterfoods ME

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Staff Projects Engineer
SABIC

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Omar Jahameh
Finance Supervisor
Qatar Airways

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Professor Robert Kaplan
Harvard University

Overview

The ECFEM is a three day intensive training course designed to provide a foundation of key skills and knowledge associated with the creation and delivery of corporate (e.g Conferences and Exhibitions), private (e.g Weddings) and public events (e.g Festivals, Sporting Events). The course outlines international industry best practices in event planning, project management, marketing and PR, human resources planning and management and the conduct and evaluation of events.

The focus of the ECFEM is on developing an understanding of the theory and practice of creating and delivering various types of events. The course content is based on the result of an extensive survey of event management professionals. All students who undertake the course will receive a certificate from the Edinburgh Institute: Festivals, Events and Tourism (EIFET), Edinburgh Napier University.

Content
  • Festival And Event Introduction, Planning And Initiation
  • Workshop: Devise a HR strategy for an event; practical implementation of project management tools
  • Festival And Event Production, Marketing And Sponsorship
  • Workshop: Produce a press release for an event; devise an event sponsorship plan
  • Festival And Event Financial And Risk Management, Control And Evaluation
  • Workshop: Produce a Risk Management Plan; examine event budgets
Who Should Attend

This course is mainly designed for event, communication and marketing professionals who need to improve their skills and knowledge about event organisation, planning and management.

  • Event professionals such as event organiser, coordinators, supervisors and managers
  • Festival Organisers
  • Conference/meeting and exhibition planner
  • Public event officers/coordinators and managers
  • Sport event organiser


Also communication and marketing department staff: communication/ marketing assistants, coordinators and managers that will be in charged to plan events for their company.

Benefits Of Attending
Understand the theory and practice of event planning, promotion and implementation Determine and examine the importance of effective project aims, objectives and budgeting Measure the importance of effective safety, security and risk management strategies
Course Director

    Dr. Jane Ali-Knight
    Director
    EIFET

    Jane is founding member and Director of the Edinburgh Institute: Festivals, Events and Tourism (EIFET) at Edinburgh Napier University and is Course Director of the ‘Executive Certificate in Festival & Event Management’. She currently leads and develops EIFEM operations in the UAE as well as lecturing at university in the UAE, UK and Hong Kong and facilitating training and development in the field.

    A recognised academic, Jane has presented at major conferences and has published widely in the areas of tourism, festival and event marketing and management. She is on the editorial boards of the Journal of Vacation Marketing, International Journal of Event Management Research and the International Journal of Event and Festival Management and has also been a Special Edition Editor for Event Management. She has also edited seminal text books in the area of festival and event management. Her event related experience extends to event corporate hospitality management and logistics through working for Emirates Flight Catering on the 2007 Dubai Air Show, publicity co-ordination and event management for the Abu Dhabi Film Festival (2007 - present) and extensive professional conference organisation.


    Paul Gudgin
    Festival Director / Consultant


    After leaving university, Paul took up his first post in the arts as Concerts’ Manager for the Aldeburgh Foundation. He was then appointed Manager of the Bury St Edmunds Festival in 1989. Over five years, Paul extended the event from a small cluster of productions over two weeks into a 16-day showcase described by The Times newspaper as ‘one of the best small Festivals in Britain’. Paul became General Manager of the Queen’s Hall, Edinburgh in 1995, home to the Scottish Chamber Orchestra hosting over 300 events a year. He maintained his strong association with festivals as the Queen’s Hall hosts events by the Edinburgh International Festival and the Festival Fringe. Paul was appointed Director of the Edinburgh Festival Fringe in April 1999. His eight years at the Fringe saw an unprecedented expansion of the event passing several significant milestones and becoming increasingly international and high profile. Since leaving the Fringe, Paul has travelled to Finland, Ireland, Australia, Taiwan, South Korea, Holland and Russia giving talks, lectures and workshops on festival matters.

    Paul Gudgin has a wealth of experience in international festival management and training, delivering Festival Master classes all over the globe and sharing his experience of managing, amongst others, the world’s largest arts festival – the Edinburgh Festival Fringe.


    Kenneth Wardrop
    BA (Hons) MBA MTS

    Kenneth has over 25 years of professional experience in destination marketing, brand management, economic development and regeneration, cultural tourism, and festival and events operations. He has a Masters in Business Administration degree from Strathclyde University.

    He is a former Chief Executive of the city's destination promotion body. While as Head of Economic Development of the City of Edinburgh Council, he was responsible for the Council's investment in and management of Edinburgh's Winter Festivals, the Edinburgh International Science Festival, and other major events such as the MTV European Music Awards. He was a founding director of the board of the Edinburgh Convention Bureau and served on the board from 2005 to 2011. He has a track record of leading successful public - private sector collaborations.

    Kenneth has been a Visiting Research Fellow in the School of Marketing Tourism and Languages at Edinburgh Napier University since 2008 and lectures on Festivals and Events Management and Tourism in Edinburgh and overseas. Kenneth has been an Associate of the Edinburgh Institute since 2011, and is Project Director of the Destination Leaders Programme for Scottish tourism industry professionals. He also manages his own tourism consultancy business.



Venue and Accommodation

    InterContinental Doha - The City

    Doha, Qatar


    Stylish and modern, this Doha hotel is impressive in every detail, from the hotel lobby atrium to the open-air rooftop pool. A wealth of luxury amenities include six restaurants with one of the highest in the city, serving the finest seafood with stunning views over West Bay. This Doha hotel is ideally located for business or leisure in exclusive West Bay, five minutes from Qatar Exhibition Centre and close to Doha Golf Club, the City Centre Shopping Mall and more traditional Souk Waqif.


    InterContinental Doha - The City
    Po Box 22178 West Bay
    Doha 8299 QATAR

    Tel +974-40-158888

    http://www.ihg.com/intercontinental/hotels/gb/en/doha/dohwb/hoteldetail

    Accommodation

    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    T:+971-4-407 2693
    F:+971-4-407 2517
    E: hospitality@informa.com


    VISAS

    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible.

    JW Marriott Marquis Hotel

    Dubai, United Arab Emirates

    jw marriott

    Sheikh Zayed Road, Business Bay,
    Dubai, UAE

    Phone: 971-4-4140000
    Fax: 971-4-4140001
    Web: http://www.marriott.com/hotels/travel/dxbjw-jw-marriott-marquis-hotel-dubai/


    Dubai is a city of awe-inspiring ambition and unsurpassed luxury. Home to the world's tallest building, the largest shopping mall, the iconic Palm and now JW Marriott Marquis Dubai, it is a place where dreams come true. This landmark JW Marriott Marquis hotel is set to become one of the region's most desirable destinations, offering a spectrum of business facilities and 14 diverse dining options for the most discerning of travelers. We are a brand synonymous with intuitive service and refined taste, a title given only to the finest properties in the Marriott portfolio. Elevated above Dubai's business district, on Sheikh Zayed Road, JW Marriott Marquis Dubai is the world's tallest hotel. Spread across two iconic towers, the spectacular hotel features exceptional event settings, an enticing array of relaxing recreational activities and the sublime SARAY Spa and Health Club. Experience innovative luxury and stay at JW Marriott Marquis Dubai.

    Accomodation

    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    T:+971-4-407 2693
    F:+971-4-407 2517
    E: hospitality@informa.com

    VISAS

    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

    Abu Dhabi, UAE

    Abu Dhabi, United Arab Emirates


     


Course Fees
Date Course Fee Before
30 November 2014
Course Fee Before
21 December 2014
Final Fee
15 – 17 February 2015
(BC5996)
US$ 3,395 US$ 3,595 US$ 3,695
Date Course Fee Before
17 March 2015
Course Fee Before
14 April 2015
Final Fee
1 – 3 June 2015
(BC5997)
US$ 3,395 US$ 3,595 US$ 3,695
Date Course Fee Before
5 July 2015
Course Fee Before
26 July 2015
Final Fee
20 – 22 September 2015
(BC5998)
US$ 3,395 US$ 3,595 US$ 3,695

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.
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