Executive Certificate In Festival And Event Management
Developing a foundation of key skills and knowledge associated with the creation and delivery of corporate, private and public events
21 – 23 September 2014
Park Rotana Hotel, Abu Dhabi, UAE
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HR Summit and Expo 2014 - http://www.informa-mea.com/hrsummit

The ECFEM is a three day intensive training course designed to provide a foundation of key skills and knowledge associated with the creation and delivery of corporate (e.g Conferences and Exhibitions), private (e.g Weddings) and public events (e.g Festivals, Sporting Events). The course outlines international industry best practices in event planning, project management, marketing and PR, human resources planning and management and the conduct and evaluation of events.

The focus of the ECFEM is on developing an understanding of the theory and practice of creating and delivering various types of events. The course content is based on the result of an extensive survey of event management professionals. All students who undertake the course will receive a certificate from the Edinburgh Institute: Festivals, Events and Tourism (EIFET), Edinburgh Napier University.

  • Festival And Event Introduction, Planning And Initiation
  • Workshop: Devise a HR strategy for an event; practical implementation of project management tools
  • Festival And Event Production, Marketing And Sponsorship
  • Workshop: Produce a press release for an event; devise an event sponsorship plan
  • Festival And Event Financial And Risk Management, Control And Evaluation
  • Workshop: Produce a Risk Management Plan; examine event budgets
Who Should Attend

This course is mainly designed for event, communication and marketing professionals who need to improve their skills and knowledge about event organisation, planning and management.

  • Event professionals such as event organiser, coordinators, supervisors and managers
  • Festival Organisers
  • Conference/meeting and exhibition planner
  • Public event officers/coordinators and managers
  • Sport event organiser

Also communication and marketing department staff: communication/ marketing assistants, coordinators and managers that will be in charged to plan events for their company.

Benefits Of Attending
Understand the theory and practice of event planning, promotion and implementation Determine and examine the importance of effective project aims, objectives and budgeting Measure the importance of effective safety, security and risk management strategies
Course Director

    Kenneth Wardrop
    BA (Hons) MBA MTS

    Kenneth has over 25 years of professional experience in destination marketing, brand management, economic development and regeneration, cultural tourism, and festival and events operations. He has a Masters in Business Administration degree from Strathclyde University.

    He is a former Chief Executive of the city's destination promotion body. While as Head of Economic Development of the City of Edinburgh Council, he was responsible for the Council's investment in and management of Edinburgh's Winter Festivals, the Edinburgh International Science Festival, and other major events such as the MTV European Music Awards. He was a founding director of the board of the Edinburgh Convention Bureau and served on the board from 2005 to 2011. He has a track record of leading successful public - private sector collaborations.

    Kenneth has been a Visiting Research Fellow in the School of Marketing Tourism and Languages at Edinburgh Napier University since 2008 and lectures on Festivals and Events Management and Tourism in Edinburgh and overseas. Kenneth has been an Associate of the Edinburgh Institute since 2011, and is Project Director of the Destination Leaders Programme for Scottish tourism industry professionals. He also manages his own tourism consultancy business.

Venue and Accommodation

    Park Rotana Abu Dhabi

    Abu Dhabi, United Arab Emirates

    T: +971-2 657 3333
    T: +971-2 657 3000
    W: http://www.rotana.com/property-37.htm

    Integrated in the contemporary mixed use business and residential complex, the 5-star Park Rotana Abu Dhabi provides combination of deluxe accommodation, diverse culinary experiences with signature dining venues, state-of-the-art meeting and recreational facilities. Designed in a vibrant modern style and conveniently located around major Abu Dhabi's landmarks, the property is an ideal address for business travelers and city breaks.


    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    T:+971-4-407 2693
    F:+971-4-407 2517
    E: hospitality@informa.com


    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

Course Fees
Date Course Fee Before
6 Jul 2014
Course Fee Before
27 Jul 2014
Final Fee
21 – 23 September 2014 - Abu Dhabi, UAE
US$ 3,195 US$ 3,495 US$ 3,595

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.
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