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Executive Certificate In Festival And Event Management
Event managers who deliver success
16 - 18 May 2016
Dubai, UAE
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The ECFEM is a three day intensive training course designed to provide a foundation of key skills and knowledge associated with the creation and delivery of corporate (e.g Conferences and Exhibitions), private (e.g Weddings) and public events (e.g Festivals, Sporting Events). The course outlines international industry best practices in event planning, project management, marketing and PR, human resources planning and management and the conduct and evaluation of events.

The focus of the ECFEM is on developing an understanding of the theory and practice of creating and delivering various types of events. The course content is based on the result of an extensive survey of event management professionals. All students who undertake the course will receive a certificate from the Edinburgh Institute: Festivals, Events and Tourism (EIFET), Edinburgh Napier University.

  • Festival And Event Introduction, Planning And Initiation
  • Workshop: Devise a HR strategy for an event; practical implementation of project management tools
  • Festival And Event Production, Marketing And Sponsorship
  • Workshop: Produce a press release for an event; devise an event sponsorship plan
  • Festival And Event Financial And Risk Management, Control And Evaluation
  • Workshop: Produce a Risk Management Plan; examine event budgets
Who Should Attend

This course is mainly designed for event, communication and marketing professionals who need to improve their skills and knowledge about event organisation, planning and management.

  • Event professionals such as event organiser, coordinators, supervisors and managers
  • Festival Organisers
  • Conference/meeting and exhibition planner
  • Public event officers/coordinators and managers
  • Sport event organiser

Also communication and marketing department staff: communication/ marketing assistants, coordinators and managers that will be in charged to plan events for their company.

Benefits Of Attending
Understand the theory and practice of event planning, promotion and implementation Determine and examine the importance of effective project aims, objectives and budgeting Measure the importance of effective safety, security and risk management strategies
Course Director

    Dr. Jane Ali-Knight

    Jane is founding member and Director of the Edinburgh Institute: Festivals, Events and Tourism (EIFET) at Edinburgh Napier University and is Course Director of the ‘Executive Certificate in Festival & Event Management’. She currently leads and develops EIFEM operations in the UAE as well as lecturing at university in the UAE, UK and Hong Kong and facilitating training and development in the field.

    A recognised academic, Jane has presented at major conferences and has published widely in the areas of tourism, festival and event marketing and management. She is on the editorial boards of the Journal of Vacation Marketing, International Journal of Event Management Research and the International Journal of Event and Festival Management and has also been a Special Edition Editor for Event Management. She has also edited seminal text books in the area of festival and event management. Her event related experience extends to event corporate hospitality management and logistics through working for Emirates Flight Catering on the 2007 Dubai Air Show, publicity co-ordination and event management for the Abu Dhabi Film Festival (2007 - present) and extensive professional conference organisation.

    Paul Gudgin
    Festival Director / Consultant

    After leaving university, Paul took up his first post in the arts as Concerts’ Manager for the Aldeburgh Foundation. He was then appointed Manager of the Bury St Edmunds Festival in 1989. Over five years, Paul extended the event from a small cluster of productions over two weeks into a 16-day showcase described by The Times newspaper as ‘one of the best small Festivals in Britain’. Paul became General Manager of the Queen’s Hall, Edinburgh in 1995, home to the Scottish Chamber Orchestra hosting over 300 events a year. He maintained his strong association with festivals as the Queen’s Hall hosts events by the Edinburgh International Festival and the Festival Fringe. Paul was appointed Director of the Edinburgh Festival Fringe in April 1999. His eight years at the Fringe saw an unprecedented expansion of the event passing several significant milestones and becoming increasingly international and high profile. Since leaving the Fringe, Paul has travelled to Finland, Ireland, Australia, Taiwan, South Korea, Holland and Russia giving talks, lectures and workshops on festival matters.

    Paul Gudgin has a wealth of experience in international festival management and training, delivering Festival Master classes all over the globe and sharing his experience of managing, amongst others, the world’s largest arts festival – the Edinburgh Festival Fringe.

    Kenneth Wardrop
    BA (Hons) MBA MTS

    Kenneth has over 25 years of professional experience in destination marketing, brand management, economic development and regeneration, cultural tourism, and festival and events operations. He has a Masters in Business Administration degree from Strathclyde University.

    He is a former Chief Executive of the city's destination promotion body. While as Head of Economic Development of the City of Edinburgh Council, he was responsible for the Council's investment in and management of Edinburgh's Winter Festivals, the Edinburgh International Science Festival, and other major events such as the MTV European Music Awards. He was a founding director of the board of the Edinburgh Convention Bureau and served on the board from 2005 to 2011. He has a track record of leading successful public - private sector collaborations.

    Kenneth has been a Visiting Research Fellow in the School of Marketing Tourism and Languages at Edinburgh Napier University since 2008 and lectures on Festivals and Events Management and Tourism in Edinburgh and overseas. Kenneth has been an Associate of the Edinburgh Institute since 2011, and is Project Director of the Destination Leaders Programme for Scottish tourism industry professionals. He also manages his own tourism consultancy business.

Venue and Accommodation

    Dubai, UAE

    Dubai, United Arab Emirates

    Dubai is a luxurious city destination offering a contrast of east meets west, where the traditional and modern blend in harmony. Dubai is one of seven emirates that belong to the United Arab Emirates located in the Middle East.

    Some fast facts about Dubai, UAE

    • About 80 airlines land daily at the Dubai International Airport.
    • English is spoken quite fluently even though Arabic is the official language
    • Dubai has the largest free trade zone in the Middle East
    • The currency used is UAE Dirham which is pegged to the US Dollar
    • The time zone is GMT +4
    • Friday most businesses stay closed as it is the day of Friday prayers (Jumu'ah)
    • In 2014 Ramadan will take place in June

Course Fees
Date Course Fee Before
29 February 2016
Course Fee Before
21 March 2016
Final Fee
16 - 18 May 2016
US$ 3,395 US$ 3,595 US$ 3,695

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.

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